Sabre Company, a number one world journey expertise firm, immediately introduced the appointment of Jennifer Catto as Govt Vice President and Chief Advertising Officer. As a part of Sabre’s Govt Management Group, Jennifer will form the corporate’s world advertising and marketing technique and model, serving to to drive progress, deepen buyer engagement, and place Sabre for the longer term.
Jennifer joined Sabre in February 2025, bringing greater than 25 years of expertise serving to corporations navigate and speed up by moments of transformation. A strategist at coronary heart and a disruptor by nature, she has constructed and repositioned manufacturers on the intersection of expertise and buyer wants, main built-in advertising and marketing and progress methods at Travelport, Telaria, Travelocity, Condé Nast and SAY. All through her profession, Jennifer has championed using data-driven insights, daring storytelling and cross-functional collaboration to create new market alternatives and drive lasting relevance for manufacturers in fast-changing industries.
“A model is a promise you make to the market that the enterprise has to maintain. I’m thrilled to take the helm of a terrific model for a enterprise that has doubled down on its dedication to innovation and product supply—protecting its clients on the coronary heart of each resolution it pioneers”, stated Jenniffer Catto, “Sabre has achieved what many corporations solely discuss—modernized its basis. Immediately, it’s a unified, clever journey market that prioritizes efficiency over guarantees. I’m right here to form a model that displays that transformation with precision—one which alerts confidence to the market and elevates Sabre’s presence throughout each channel and buyer expertise”.
A acknowledged trade chief, Jennifer is a Cannes Lions Award nominee, an AdAge Model Chief Award winner, and a GBTA WINiT High 50 honoree. She can be a frequent speaker and commentator for main media shops and is captivated with redefining how corporations interact audiences and construct enduring worth by innovation.
“Jennifer’s appointment displays our dedication to daring, strategic management as we speed up Sabre’s journey to develop into the premier expertise platform in journey,” stated Kurt Ekert, President and CEO of Sabre. “She blends creativity, operational focus, and a deep understanding of digital transformation in a manner that’s uncommon to seek out. With Jennifer’s management, we’ll improve Sabre’s model, deepen engagement with our clients and companions, and amplify our differentiated worth within the market.”
With Jennifer’s appointment, Sabre continues to strengthen its management staff and sharpen its give attention to delivering revolutionary expertise options that energy the way forward for journey.
