Hershey, PA — Shaquille O’Neal is throwing down his new hoops‑impressed sweet, Shaq‑A‑Licious Slams because the official gummi companion of the NCAA event. The product shall be a part of the Closing 4 Weekend throughout fan actions and Shaquille’s Massive Pod podcast.
Created in collaboration with The Hershey Co., Shaq-A-Licious Slams are impressed by O’Neal’s love of basketball and big-kid vitality. Every bag options multi-textural crunchy-coated gummi balls in watermelon, strawberry, and orange flavors paired with chewy bitter mango hoops, designed to imitate the motion of basketball.
“I’m thrilled to convey Massive Pod and my Shaq-A-Licious gummies to Closing 4 weekend. It’s an ideal mixture of all of the issues I really like, basketball, sweets and bringing folks collectively,” says O’Neal. “Slams is about having enjoyable. I need followers to stack it, slam it and snack it with me whereas we watch the way forward for basketball battle it out on the court docket.”
To rejoice the partnership, Shaq-A-Licious Slams will host a sequence of activations throughout Closing 4 weekend:
- Operation Homefront Partnership with Walmart (April 2): Shaq-A-Licious Slams and Reese’s are teaming up with the nationwide nonprofit Operation Homefront to present again to navy households. The Shaq-A-Licious truck will go to the Walmart Supercenter in Greenwood, IN and supply sweet and enjoyable as Reese’s NABC School All Star athletes store alongside pre-selected navy households with a $500 procuring spree supplied by Hershey.
- Shaq-A-Licious Slams Truck on the NCAA Tip-Off Tailgate (April 3 to six): Happening on Georgia Avenue, the free, public occasion lets followers roll as much as the Shaq‑A‑Licious truck for gummi samples, giveaways, and an interactive, sweet‑impressed activation.
- Massive Pod with Shaq Stay Taping (April 6): O’Neal will document a particular stay episode of his top-rated podcast Massive Pod, celebrating the Closing 4 environment and connecting with followers on the coronary heart of faculty basketball’s largest stage.
