Cyber Monday gross sales fall roughly 7%. Third-party gross sales see an uptick, and in-store a downtick, however gross sales maintain comparatively constant year-over-year
NEWTON, MASSACHUSETTS – December 11, 2025 – Paytronix, an Entry Group Firm, and the chief in visitor engagement for eating places and comfort shops, studies that restaurant present card gross sales noticed a shopper shift to earlier purchases over the Thanksgiving weekend with general Black Friday and weekend gross sales up year-over-year. The development towards earlier present card purchases noticed Cyber Monday gross sales fall roughly seven p.c in comparison with 2024. Moreover, the common {dollars} loaded per card noticed a major lower particularly on Black Friday – the idea combine additionally shifted with FSR card gross sales rising whereas QSR declined in each {dollars} and cargo quantities.
As well as, Paytronix discovered that channel gross sales are evolving with third-party gross sales rising and in-store gross sales down, as general gross sales remained constant. Particularly, company gross sales elevated to $641.2 million price of playing cards offered in 2025 vs. $561.5 million in 2024. 12 months-over-year digital gross sales remained flat at $7.8 million. In-store gross sales have been barely down with $8.6 million bought in 2025 vs. $8.8 million in 2024 whereas third-party gross sales have been up with $2.6 million offered in 2025 vs. $2 million in 2024.
“Paytronix evaluation of Thanksgiving weekend restaurant present card gross sales zeroed in on a development that started final yr with extra playing cards offered earlier within the weekend than had been offered the yr earlier than,” mentioned Calen McGee, communications supervisor at Paytronix. “This was true each for the {dollars} loaded on playing cards offered in addition to for the general variety of playing cards offered by day.”
{Dollars} in Playing cards Offered by Day – On Black Friday $6.5 million in playing cards was offered in 2025 vs. $6.3 million in 2024. Total weekend gross sales got here in at $6.5 million for 2025 vs. $6 million 2024. Cyber Monday gross sales have been down at $6.6 million for 2025 vs. $6.8 million for 2024.
Complete Playing cards Offered by Day – Black Friday noticed 112.8 thousand playing cards offered in 2025 vs 108.8 thousand in 2024. Weekend gross sales got here in at 124.4 thousand for 2025 vs. 119.1 thousand for 2024. Cyber Monday gross sales have been down with 131.1. thousand playing cards offered in 2025 vs. 141.4 thousand in 2024.
Common {Dollars} Loaded per Card – Paytronix discovered that Black Friday noticed the biggest trek downward with a median of $47 loaded per card in 2025 vs. $56 in 2024. Total, the weekend common was up barely with $52 per card in 2025 vs. $50 in 2024. Lastly, Cyber Monday noticed an upturn as properly with a median of $49 loaded on playing cards in 2025 vs. $47 in 2024.
Throughout Meals Ideas – For FSRs, Black Friday 2025 adopted the general development with $63 loaded per card vs. $68 in 2024. The weekend was up with $65 for 2025 vs. $62 final yr, and Cyber Monday additionally was up $63 vs $61.
For QSRs, Black Friday card masses have been down considerably with a median of $29 per card in 2025 vs. $40 in 2024. The weekend was flat with a median card load of $37, and Cyber Monday was flat as properly at $33 loaded per card.
Paytronix additionally regarded on the general {dollars} in playing cards offered by idea and found that Breakfast QSRs offered $215.3 thousand price of playing cards in 2025 vs. $190.2 thousand in 2024. FSRs offered $13.7 million in 2025 vs $12.2 million 2025. QSR gross sales have been down with $5.7 million in 2025 vs. $6.7 million 2024.
Complete Playing cards Redeemed by Day – Taking a look at redemptions, shoppers have been way more prepared to make use of present playing cards they’ve saved all year long with an 8.1% enhance throughout the board.
- Black Friday noticed 37.9 thousand playing cards redeemed in 2025 vs. 34.8 thousand in 2024.
- Over the weekend, 65.2 thousand playing cards have been redeemed in 2025 vs. 60.8 thousand in 2024.
- On Cyber Monday, 26.5 thousand playing cards have been redeemed vs. 24.2 thousand in 2024.
Methodology
Following tendencies in closed-loop restaurant present card gross sales, the Paytronix Thanksgiving Vacation Card Gross sales Analysis consists of information from present card gross sales November 28 – December 1, 2025, together with each full-service and quick-service eating places.
About Paytronix
Paytronix, an Entry Group firm, is a cloud-based digital visitor engagement platform for the hospitality business. Our progressive, unified platform gives loyalty applications, on-line ordering, present playing cards, branded cellular functions, and strategic insights to greater than 1,800 main restaurant and comfort retailer manufacturers. Our valued shoppers leverage the facility of Paytronix throughout 50,000 websites globally to create seamless, personalised, and brand-authentic experiences that foster lasting relationships with their clients. For greater than 20 years, Paytronix has been a trusted associate serving to manufacturers maximize the lifetime worth of their company and develop extra worthwhile companies. For extra info, go to www.paytronix.com.
