The U.S. well being and wellness market is each massive and rising. In accordance with latest estimates, the market expanded to a $2.2 trillion valuation between 2019 and 2023 — and it has proven no indicators of slowing down.
Whereas curiosity within the newest nutraceutical, skincare, activewear, and different well being and health merchandise continues to rise, one other issue drawing customers to this market is sustainability. These keen on well being usually are additionally invested in preserving the world they need to be wholesome in. Greater than you would possibly anticipate…
Customers Need Eco-Pleasant Merchandise
In accordance with a latest report from the Provide Aspect Complement Journal, sustainable packaging is on everybody’s minds within the nutraceutical trade — together with customers. The report discovered an instance of a 100% compostable, sustainable bottle design ended up costing a producer 8% extra to fabricate.
In distinction, when polled, customers had been prepared to spend as a lot as $34 {dollars} on a $30 multivitamin in the event that they knew it was sustainably packaged. That quantities to greater than a 13% improve in income on the product.
In different phrases, the price of sustainable packaging can greater than be made up for within the distinction in value that health-conscious, environmentally conscious customers are prepared to pay to patronize a sustainable model.
Incentivizing Gross sales By means of Sustainability
Manufacturing prices apart, sustainable packaging may also be seen as a loss chief. The funding usually pays for itself in elevated curiosity and superior model popularity.
Shorr’s 2025 Sustainable Packaging Shopper Report requested 2,016 American customers in regards to the subject. The compelling and overwhelming reply? 90% stated they had been extra possible to purchase from a model with sustainable packaging.
Even when it cuts into your revenue margin (which is unlikely, based mostly on mark-ups talked about within the earlier part), the percentages of successful the PR battle and touchdown the sale go up once you put money into that eco-friendly signal in your label.
Leveraging Sustainability With the Proper Distribution Companion
TruLife Distribution has understood the significance of sustainability within the well being and wellness sector for years. We’ve labored with many manufacturers to make clear and leverage their sustainable messaging to assist attain customers and drive gross sales. Should you need assistance prioritizing this essential a part of your enterprise, attain out. Arrange a free session, and collectively, we will work to amplify your sustainability messaging and switch it right into a core
