Spirits model Tarsier is relaunching in Southeast Asia this weekend (20-21 February) on the Manila Gin Competition within the Philippines, earlier than heading to Singapore.
Along with its presence on the Manila Gin Competition, Tarsier shall be internet hosting per week of actions within the metropolis. The programme will embrace classes and tastings at The Peninsula Manila, Bar Flora, and Lanson Place.
The occasions are geared toward partaking bartenders, on-trade operators, media, and shoppers as a part of a broader relaunch technique impressed by the area.
Tarsier’s relaunch is executed in collaboration with its Philippine distributor, Grand Cru Philippines.
Sandy Morales, advertising and marketing director at Grand Cru Philippines, mentioned: “Tarsier Gin stands out for its dedication to genuine Southeast Asian flavours, a significant conservation mission, and high-quality craftsmanship.
“Manila Gin Competition is a strategic alternative to reconnect the model’s story instantly with a key viewers within the Philippines – and to reintroduce Tarsier by training, tastings and on-trade engagement.”
Morales added that the competition and its associated actions will give attention to three key priorities: producing native media and trade pleasure in regards to the relaunch, constructing partnerships with bar teams, resorts, and on-trade shops by coaching and tastings, and gauging shopper reactions to merchandise like Yuzu Marmalade Vodka and new cocktail ideas.
Sherwin Acebuche, co-founder of Tarsier Gin, mentioned: “I’m excited to be becoming a member of Grand Cru at Manila Gin Competition to assist the relaunch of Tarsier within the Philippines. They’ve carried the model since 2020, and this seems like a pure subsequent chapter.
“The competition, and the bartender and shopper masterclasses the week after, give us a strong platform to showcase Tarsier’s versatility, from refreshing serves to extra inventive cocktail purposes. On a private degree, I’m returning to my roots as a Filipino and searching ahead to sharing tales of Filipino affect on spirits and cocktail tradition.”
Plans in Singapore
After the Manila Gin Competition, Tarsier will proceed its commerce actions in Southeast Asia with a sequence of bar takeovers, buyer visits, and bartender masterclasses in Singapore in collaboration with Octopus Distribution Community.
The classes will emphasise guided tastings, serve improvement, and model storytelling, all centred round Tarsier’s travel-inspired themes and its conservation mission.
Leo Chue, assistant class supervisor at Octopus Distribution Community, mentioned: “We’re excited to signify Tarsier Gin in Singapore. It’s a standout trendy gin with flavour choices that match what at present’s shoppers are in search of as they discover extra modern and adventurous spirits.
“With targeted market activation, we see robust potential to construct each on-trade visibility and retail presence.”
Tarsier’s vary, which is already obtainable in 25 world markets, contains Southeast Asian Dry Gin, Calamansi Citrus Gin, Lychee & Raspberry Pink Gin, Chilli & Lemongrass Gin, and Yuzu Marmalade Vodka.
Final month, the model introduced the launch of a chilli and lemongrass-flavoured gin in Canada, obtainable solely from LCBO.
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