Fashionable advertising and marketing. The place will we begin?
The quantity of area junk orbiting our collective photo voltaic system is relentless. Typically, it may be unforgiving.
There’s all the time one other quarter, one other launch, one other “can we get this dwell by tomorrow?” request coming our approach. And but, each now and again, a group dares to cease scrolling and takes a collective breath… appears up, and acknowledges the sunshine they’ve created.
It’s this final line that introduced The Luna’s to life.
Introducing The Luna’s—NetLine’s Inaugural Buyer Awards
As 2025 attracts to an in depth, NetLine is proud to introduce The Luna’s: our inaugural consumer recognition awards—an area‑themed celebration (naturally) honoring B2B entrepreneurs who didn’t simply sustain this 12 months… they redefined what nice appears like.
A Celebration Born from Connection
The Luna’s began from a easy query: How can we higher showcase and commemorate the terrific work produced by our shoppers?
For greater than three a long time, NetLine has helped B2B entrepreneurs distribute content material, interact in‑market patrons, and switch insights into income. However NetLine’s mission and guarantees can solely be delivered when we have now excellent content material to energy the platform.
The Luna’s flip the script, honoring the folks behind the campaigns that formed 2025.
The 2025 Luna’s Award Classes & Winners
To deliver this to life, NetLine’s Advertising and marketing, Buyer Success, and Gross sales groups got here collectively to find out and outline 5 award classes that mirror how trendy demand gen actually works.
Listed below are the classes we landed on:
- Finest Content material Expertise
- Finest Shopping for Group Technique
- Finest All the time-On Technique
- Income Affect
- The Luna Legacy Award
As soon as we reviewed nominations from throughout NetLine’s buyer ecosystem, we judged the submissions and nominees in every class based mostly on:
- Creativity
- Execution
- Outcomes
- and Innovation
The result’s a constellation of tales, from early‑stage startups to world enterprises, that displays the very best of what B2B advertising and marketing might be.
The 2025 Winners
Every Luna’s class acknowledges a special approach entrepreneurs introduced gentle to their audiences this 12 months.
Finest Content material Expertise
What it acknowledges:
Campaigns that captivated audiences and delivered actual impression—designing content material experiences that educate, interact, and genuinely assist patrons transfer ahead.
2025 Winners
- AbsenceSoft
- Anaconda
- Avidly
- CG Life
- MessageGears
- ON24
- Quest Know-how Administration
Finest Shopping for Group Technique
What it acknowledges:
Entrepreneurs who construct smarter methods to achieve total shopping for teams—crafting journeys that resonate with decision-makers and the influencers round them.
2025 Winners
- Bitrise
- Gamma
- Lambda
- Lyra Well being
- NTT Knowledge
- Precision Drugs Group
- Veeam
- Zoom Communications
Finest All the time-On Technique
What it acknowledges:
Packages that by no means decelerate—frequently producing high-quality leads, fueling pipeline, and proving the ability of constant efficiency.
2025 Winners
These groups confirmed that “always-on” doesn’t imply “all the time the identical”:
- Dassault Systemes
- DoiT Worldwide
- Grove Advertising and marketing
- Lumen
- Media Trigger
- Sage
- Tricentis
- Vertex
Income Affect
What it acknowledges:
Campaigns that turned nice content material into measurable enterprise wins—exhibiting how sensible storytelling drives actual pipeline and income.
2025 Winners
- Atlassian
- DataBee, a Comcast Firm
- Corelight
- Simply World
- Kepler Group
- Mediaplus
- Rootstock
- TE Connectivity
- Zeta World
These groups didn’t simply show marketing campaign efficiency; they helped shift advertising and marketing from “price middle” to development engine.
The Luna Legacy Award
What it acknowledges:
Lengthy-time NetLine clients whose creativity, innovation, and outcomes have constantly set the usual—demonstrating excellence throughout each marketing campaign, 12 months after 12 months.
2025 Winners
- Autodesk
- Cato Networks
- NAVEX World
- OMD
- Park & Battery
- Paycor, a Paychex Firm
- Software program Recommendation
- ZoomInfo
What This 12 months’s Submissions Revealed
In reviewing submissions, 5 massive themes emerged to color an image of the place B2B advertising and marketing is headed:
- Asking and listening beats assumptions
- The strongest content material experiences began not with “what we wish to say,” however with actual questions and roadblocks heard on buyer calls, assist queues, and social channels.
- Authenticity > automation
- Winners repeatedly emphasised a human, conversational tone over jargon-heavy “advertising and marketing communicate.” Automation supported the journey however by no means changed empathy.
- Schooling is the brand new engagement
- Prime-performing property led with usefulness: sensible steerage, actual examples, and knowledge patrons might take straight into a gathering. Gross sales pitches waited till worth was clearly confirmed.
- All the time-on means always-learning
- All the time-on applications that stood out weren’t “set and overlook.” They have been iterative techniques—refreshing content material quarterly, tightening concentrating on, and letting efficiency knowledge reshape the story over time.
- Income isn’t the enemy of creativity
- Daring, artistic work and disciplined measurement can coexist—so long as entrepreneurs communicate the language of pipeline, not simply clicks.
The Voice of the Buyer
We might present the pathways for our shoppers to achieve their best clients by way of the NetLine Platform, however our shoppers do the heavy lifting. Naturally, we’re curious as to why these shoppers maintain coming again to NetLine and the position NetLine performs of their development and success as entrepreneurs.
So requested them about it. Their responses have been a testomony to the worth of collaboration and the impression of the platform on their campaigns.
“From my perspective, the NetLine platform is a differentiator. The info offered is in depth, and the person expertise is nice. To have that form of perception and reporting obtainable on the ideas of our fingers, every time wanted, is a key enabler, particularly by way of marketing campaign optimization, in addition to for straightforward sharing of up-to-date efficiency outcomes internally.”
— Anna Colbert, Marketing campaign & Digital Advertising and marketing Specialist, Dassault Systemes
“NetLine has been a superb addition to our content material distribution technique, finally permitting our Public Sector group to execute with larger agility and scale. We’ve gotten a lot worth from the leads generated on the platform, which has translated straight into pipeline and measurable success for the group.”
— Andrea Atkins, Advertising and marketing Supervisor, Built-in Campaigns, Google Public Sector
“NetLine has been instrumental in scaling our content material syndication efforts. The platform permits us to achieve area of interest technical audiences with precision, and the lead-level intent knowledge helps our gross sales group prioritize outreach. It’s a robust software for turning thought management into tangible enterprise outcomes.”
— Laetitia Donovan, Sr. Supervisor Advertising and marketing, TE Connectivity
These testimonials underscore the collaborative spirit and shared success that outline how the corporate views the relationships we have now with our shoppers.
On behalf of everybody right here at NetLine, we lengthen a hearty and humble thanks to all of our winners and our total consumer base.
We’re grateful for and honored by the belief you place in us.
Wanting Out Throughout the Lunaverse
If 2025 was the 12 months of artistic resilience, 2026 is shaping as much as be the 12 months of daring reinvention, the place discerning patrons, advanced alerts, and transformative AI are reshaping how campaigns are deliberate, produced, and optimized.
Regardless of challenges like tighter budgets, restricted time, and uncertainty, the entrepreneurs behind this 12 months’s Luna winners demonstrated that staying near patrons permits creativity not solely to outlive however to scale.
We’re proud to honor our shoppers and can proceed to rejoice the entrepreneurs who drive industries ahead via creativeness, impression, and endurance.
The manufacturers that win shall be those who pay attention hardest, the groups that develop will take a look at, study, and iterate quickest, and the entrepreneurs who stand out shall be those that stand for one thing.
