
I don’t know what’s the matter with individuals; they don’t study by understanding; they study by another way-by rote, or one thing. Their information is so fragile!
— Richard Feynman (Nobel-winning physicist and famous creep)
Anybody who made it by way of college (or taught it) has seen the hole between figuring out the right reply and understanding why it’s the reply. Final minute cramming of details ends in information with a half-life measured in hours, however it could actually work when the varsity exams are designed to reward rote recital. When a college’s metrics are tied to funding and help, these metrics will not be all the time designed to check for deep studying.
Fragile information is equally rife outdoors of faculty, and inside customer support. What number of instances have you ever tried to have a dialog with a service rep who principally repeats the identical scripted solutions, even after they don’t actually apply?
Is that rep really incapable of being extra useful? In all probability not. They’re simply employed inside a system constructed on fragile information. These corporations make little funding in long-term coaching, and provide few paths to development. Which means greater turnover and inexperienced employees with little belief or authority to take alternate actions or make nuanced judgements.
Subsequently the extent of service is brittle. It would work acceptably for (if we’re charitable) 80% of the frequent circumstances, however for something outdoors of these bounds the service high quality shatters into unhelpful shards.
For those who’re operating a service division, then that’s your problem to handle. Try to construct a help system primarily based on deeper information, one that may flex and adapt to the infinity of conditions we face in help.
Even should you’re not in cost, you could be chargeable for your personal studying. Listed here are some methods to get began:
Lean in to curiosity. Ask for the “why” behind guidelines and procedures, learn by way of explanations and resolution data. Attempt to grasp their underlying logic.
Educate what you recognize. When you have got discovered one thing, share it with others and assist them perceive. Rephrase it in plain language. You’ll shortly uncover the place your studying is missing.
Make information connections. As you construct up information, make an effort to identify connections and patterns, locations the place figuring out about one system helps clarify one other. Preserve related notes for your self.
Attempt to break issues. Search for the sting circumstances and the boundaries the place your present information doesn’t apply.
Be comfortable with not figuring out (but). For those who’re prepared to confess that you just don’t perceive it, individuals will often enable you, otherwise you’ll uncover they don’t know both!
One frequent utilization of deep understanding is in serving to prospects cope with modifications to your services and products. For those who actually grasp the why and the way of the change, you are able to do a significantly better job of serving to them navigate it.
Right here’s me getting movement sick on a swing I discovered within the native forest as I speak about dealing with change in help.
This May Have Been an E-mail
This text first appeared in The Supportive Weekly, Mat’s e mail e-newsletter for anybody who desires to create higher buyer experiences. Subscribe now…it isn’t boring!

