If you happen to’re a land investor, you are most likely noticing what many people are feeling proper now—the competitors is getting heavier. Junk mail nonetheless works (and for some, it is nonetheless one of the best device round), nevertheless it’s not fairly as simple because it was once.
That’s why I need to let you know about one thing model new that simply launched. I feel it might severely increase the bar for a way we market to property homeowners—particularly in right now’s noisy panorama.
Take a look at the video above, or learn on for the total breakdown.
Drawback: Standing Out Is Getting Tougher
Let’s face it, day by day, extra buyers are flooding mailboxes with affords.
In case your letter does not land at simply the fitting time… or if it doesn’t look distinctive… or in case your prospect simply acquired three different comparable letters that morning… it would by no means get learn.
And that stings.
The issue isn’t that junk mail doesn’t work. The issue is that you are able to do the whole lot proper and nonetheless get buried.
In right now’s setting, we’d like extra methods to remain seen and construct belief.
Answer: All over the place Investing
Rocket Print & Mail, the identical firm many people already use and belief for printing and sending mail, simply rolled out a brand new add-on service referred to as All over the place Investing.
What’s it?
In easy phrases, they mix your junk mail marketing campaign with focused digital advertisements throughout platforms like:
- Fb
- Gmail
- YouTube
Right here’s the way it works:
You continue to pull your listing of property homeowners (similar to all the time), however now, Rocket Print can take that listing and digitally goal those self same individuals with on-line advertisements, no matter whether or not they ever visited your web site.
It’s all about repetition and reinforcement. Your identify reveals up of their mailbox and on their display screen. It’s a one-two punch that sticks.
What You Get
This isn’t some DIY advert platform. When you ship Rocket Print your listing of property homeowners, they deal with the remaining:
- They construct your touchdown web page (or use one you have already got)
- They design skilled show advertisements
- They run your advertisements on a number of platforms
- They handle and optimize the complete marketing campaign for efficiency
You’ll be able to even run brief 30 – 60 second video advertisements on YouTube. If you happen to don’t have a video? No downside! They will make an animated one for a small price.
You don’t want to write down advert copy, arrange monitoring, handle pixels, or dig by way of complicated analytics dashboards. Their crew of advert execs does all of that for you.
Right here’s the Cool Half…
This actually grabbed my consideration: You don’t want your prospects to go to your web site earlier than they see your advertisements.
Rocket Print can goal property homeowners proactively, primarily based in your listing alone.
And sure, they offer you a dashboard to see how your advertisements are performing—however they’re additionally watching your outcomes and adjusting the marketing campaign behind the scenes that can assist you get probably the most out of it.
What Does It Value?
The digital advert add-on usually prices round $0.50 per property. So, in case you’re already sending junk mail, it’s a low-cost strategy to dramatically improve your visibility.
And in case you’re a part of the REtipster neighborhood, you’ll obtain a particular low cost on each the digital advert service and your junk mail marketing campaign.
Get the REtipster Low cost!
When Ought to You Use This?
Just a few nice eventualities come to thoughts:
- If you happen to’re already doing mail campaigns, it is a no-brainer.
- You tried junk mail earlier than, however the outcomes have been weak; this will provide you with a digital increase.
- While you’re working in strict-mail states like Georgia, this might be your workaround.
- If you wish to take a look at two campaigns in numerous states, that is simple to arrange!
- Need one listing to hit a touchdown web page and one other to observe an “About Me” video? That is doable!
Who It’s For
This service is a perfect match for land buyers, home flippers, and anybody advertising to absentee homeowners or trustees.
If you happen to’re searching for extra vendor leads and visibility, it is a good strategy to discover them with out including a bunch of latest instruments or duties to your plate.
Rocket Print handles all of it.
Closing Ideas
I haven’t personally run advertisements with this service but—however that’s simply because it solely just lately launched. From the whole lot I’ve seen, this appears to be like like an excellent good advertising add-on, particularly in case you’re already sending mail or planning to.
You will get all the small print and the REtipster low cost on the hyperlink under.
Get the REtipster Low cost!
If you happen to do this out, go away a remark and let me know the way it goes. I am curious to listen to what others expertise with it, too!
