Prepared-to-drink (RTD) cocktail model The Drinks Bureau has partnered with Freeman’s Occasion Companions within the UK.
The settlement with ‘one of many UK’s largest’ occasion supply corporations positions The Drinks Bureau as a canned cocktail provider for numerous Freeman’s occasions.
The partnership will run for all of 2025 and can make the RTD model’s canned cocktails obtainable for occasion attendees.
The deal is described as a ‘important endorsement’ for the impartial British drinks model, based by mixologist Frankie Snobel.
Snobel mentioned: “We’re very excited to convey our critically tasty cocktails to so many main occasions throughout the UK this 12 months. It’s our mission to create scrumptious bar-quality cocktails that remember the enjoyable within the cocktail event. Our playful model and cute vibrant cans are excellent for dwell occasions, the place pace and comfort are key.”
The Drinks Bureau’s cocktail portfolio contains 150ml cans of Spicy Margarita – topped the Style Grasp on the Pre-Combined, RTD & Arduous Seltzer Masters 2024 – alongside different expressions, together with Espresso Martini, Ardour Fruit Martini, Lychee Martini and Strawberry Daiquiri.
The partnership may reveal a major shift in how Britain’s largest venues strategy drinks service.
Paula Noble, class purchaser for alcohol at Freeman’s, added: “The Drinks Bureau brings precisely what our occasions want – scrumptious cocktails, fast and straightforward codecs and enjoyable packaging.
“There’s a rising demand for good high quality cocktails within the occasion area, and The Drinks Bureau are an ideal associate to fill this hole for us.”
For Valentine’s Day this 12 months, The Drinks Bureau launched an initiative celebrating the Shirley Temple serve.
Final 12 months, the RTD model partnered with The Worry Scream Park in Avon Valley for Halloween.
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