The Loyalty Newswire from The Clever Marketer
From the Editor
The primary snowfall of the yr within the Northeastern a part of the US is official. It could nonetheless say “autumn” on the calendar, however Winter is right here! Don’t let the freeze sluggish you down in staying up with the newest information in Buyer Loyalty and Digital Advertising and marketing.
This week, we report on new loyalty program bulletins from Air Serbia, Spirit Airways, and Venmo. It’s additionally essential to notice that the Worldwide Loyalty Awards are heading to the US in 2026 and you’ve got till December 12 to submit your group for an award.
November 18 will likely be a giant day this month:
- “The Position of Behavior in Constructing Buyer Loyalty – Are Behavior Loops the marketer’s pal – or enemy?” – a brand new webinar that includes ebbo and Loyalty Science Lab, takes place on Tuesday, November 18, at Midday ET.
- A brand new Licensed Loyalty Advertising and marketing Skilled (CLMP™) academic workshop, hosted by our UAE Companions, QBF Consulting, takes place 18-20 November on the Rove Downtown Resort.
When you have any questions or would love extra particulars, please be happy to succeed in out.
We’re right here that can assist you succeed. Tell us how we may help.
Invoice Hanifin, Managing Editor, The Clever Marketer
Brief Takes
Venmo Introduces ‘Venmo Stash’ to Reinvent Rewards
Venmo introduced the launch of Venmo Stash, an “at all times on” rewards program designed to present clients extra worth that grows with each interplay. Not like many conventional rewards applications, Venmo Stash is at all times on and versatile, evolving alongside clients as they interact throughout Venmo’s increasing suite of services.
Stash clients select from curated bundles of their favourite manufacturers to earn as much as 5% money again on their Venmo Debit Card purchases from high retailers, on-demand companies, and eating places. The Venmo Debit Mastercard offers clients 1% money again once they spend their steadiness. Rewards then develop to 2% money again when clients activate auto reloads and 5% money again once they obtain Direct Deposits on Venmo every month.
Worldwide Loyalty Awards 2026 Head to the USA for the First Time – Entries Are Open
The Worldwide Loyalty Awards (ILA) has introduced that entries at the moment are formally open for its seventeenth annual celebration. Entries are due by 12 December 2025. For the primary time, the awards ceremony will happen in the USA, with Atlanta, Georgia, confirmed because the host metropolis for 2026.
The ILA acknowledges excellent achievements throughout industries, from retail and journey to monetary companies and digital innovation. A brand new class has additionally been launched for 2026 – Finest Provider / Vendor – highlighting the important function of answer suppliers and expertise innovators throughout the loyalty ecosystem. Full particulars of classes and entry necessities will be discovered within the official data pack, obtainable to obtain right here.
NOV 18 – Break the Behavior or Make the Behavior? Webinar connects Behavior & Buyer Loyalty
Able to flip the script on loyalty? Analysis exhibits that habits form shopping for habits greater than any factors program or promotion. They will lock clients into your model—or make it easy for them to stroll away. However entrepreneurs have questions:
- Are Behavior Loops the marketer’s pal – or enemy?
- Are Your Clients Loyal—Or Simply Caught?
Need the solutions? Then register for this new webinar “The Position of Behavior in Constructing Buyer Loyalty” on 18 Nov., Midday ET. Be a part of the specialists from Outdated Dominion College and ebbo for a research-backed dialogue that challenges outdated considering and surfaces the drivers of client habits at present.
Sunoco LP and SunocoCorp LLC Announce Completion of Acquisition of Parkland Company
Sunoco LP (NYSE: SUN) introduced that Sunoco accomplished the acquisition of Parkland Company on October 31, 2025. Parkland shares are anticipated to be delisted from the Toronto Inventory Trade as of the shut of markets on Tuesday, November 4, 2025 and, till such time, will proceed to be traded on the Toronto Inventory Trade. The deal was first introduced in Could.
On account of the acquisition, Sunoco turns into America’s largest impartial gasoline distributor. Sunoco additionally now owns Parkland’s refinery in Burnaby, British Columbia, which produces roughly 55,000 barrels per day.
Burger King Loyalty program, Royal Perks, is refreshed
The Burger King loyalty program, Royal Perks, is getting a revamp, designed to simplify, make clear, and provides members actual worth, actual quick. With this refresh, Royal Perks is extra accessible, extra rewarding, and higher designed to maintain followers coming again. Burger King followers can anticipate to see:
- Easier Tiers, Quicker Rewards: Burger King is shifting from 6 tiers to 4, so members can redeem rewards sooner. Now, you solely want 200 crowns ($20) to money out on the lowest tier, as an alternative of 250 crowns ($25).
- Birthday Reward: Royal Perks members will nonetheless get 2x Crowns on their birthday, and now they’ll additionally obtain the selection of a free menu merchandise similar to a Whopper Jr., 8-piece Hen Fries, Hen Sandwich, and extra!
- Half-Birthday Supply: Members additionally will obtain a free gentle drink with a $1 buy in honor of their half-birthday.
NOV 18 – 20: QBF Internet hosting Licensed Loyalty Advertising and marketing Skilled™ Workshop in Dubai
A brand new CLMP™ Academic Workshop will likely be offered by the extremely skilled teacher workforce from QBF Consulting on 18-20 November 2025. The occasion will happen on the ROVE Downtown Resort in Dubai.
The occasion will characteristic a “Loyalty After Hours” get-together on 18 November at 5:30 native time. This occasion is open to all CLMP™s in a position to attend. Register right here and speed up your profession success!
Spirit Airways Selects Arrivia as New Free Spirit Cruises® Associate
Arrivia, the worldwide chief in travel-based loyalty and rewards options, has introduced a brand new partnership with Spirit Airways, a number one U.S. worth service, to energy Free Spirit Cruises®, a cruise reserving platform designed to ship unique financial savings and rewards to Spirit’s most loyal vacationers.
“This collaboration brings collectively two manufacturers that perceive value-conscious vacationers,” mentioned Mike Nelson, CEO of arrivia within the official press launch. “We’re excited to assist Spirit Airways elevate its loyalty expertise by giving Free Spirit members new methods to discover the world—whether or not by air or sea—whereas incomes the rewards that make journey much more accessible.”
Kroger and Instacart Announce Expanded Relationship
The Kroger Co. (NYSE: KR), America’s grocer, and Instacart (NASDAQ: CART), the main grocery expertise firm in North America, introduced an expanded relationship to proceed to innovate the shopper digital buying expertise. Learn the press launch right here.
By improved effectivity, elevated entry to Specific Supply and new, agentic buying experiences, the businesses are discovering new methods to supply clients the recent meals, unique Our Manufacturers merchandise, and pantry staples they need when and the way they wish to store.
New Vestcom analysis reveals the facility of in-store media
Vestcom, an Avery Dennison (NYSE: AVY) firm, launched an evidence-based In-Retailer Messaging Information, combining new client analysis and actual marketing campaign insights. These findings problem entrepreneurs’ historic tendencies to over put money into digital media, with consumers reporting that in-store advertising is 3 times extra seemingly than digital adverts to affect them to attempt a brand new product.
The report highlights these key findings:
- 72% of consumers report making unplanned purchases primarily based on in-store messaging
- Consumers point out that in-store advertising is 3X extra seemingly than digital adverts to affect making an attempt a brand new product
- Seasonal in-store campaigns have confirmed to ship a mean $3.00+ incremental return on advert spend (iROAS)
World Loyalty Giving Day (WLGD) is Approaching 2 December
The twond Annual World Loyalty Giving Day is approaching Dec 2 and it’s going to be larger than ever. Going down on Giving Tuesday, World Loyalty Giving Day is the capstone of the Black Friday / Cyber Monday / Giving Tuesday trilogy of occasions that mark the official kickoff of the vacation buying season.
WLGD is a day the place loyalty factors can actually change lives. Go to this hyperlink to study extra about WLGD and how one can take part. Please help the trigger by posting about it on LinkedIn utilizing this hyperlink and sharing throughout your community utilizing #PointsForGoodChallenge.
Webinar: Methods to Construct Loyalty & Maximize Income, with Hibbett & Baesman
Hibbett, Inc. is an American sporting items retailer headquartered in Birmingham, Alabama, working over 1,169 retail shops, together with 960 Hibbett Sports activities shops, 193 Metropolis Gear shops, and 16 Sports activities Additions athletic shoe shops throughout 36 states.
Buyer loyalty isn’t constructed by probability. Be a part of Hibbett’s Kayla Brown, and Baesman’s Kim Welther on Wednesday December 3, 1pm ET as they discover how manufacturers can harness buyer knowledge to establish alternatives that strengthen model loyalty. This session uncovers tips on how to set clear KPIs, similar to repeat buy charges, buyer lifetime worth, and redemption engagement, then tie these metrics again to actionable buyer touchpoints. Register Now.
New Report: The State of Social Media Advertising and marketing 2026 report from Emplifi
Emplifi, a number one social media advertising platform, launched the “The State of Social Media Advertising and marketing in 2026” report with findings from a survey of greater than 560 entrepreneurs from each B2B and B2C manufacturers. The report covers key elements that can have a significant impression on advertising methods within the months forward, together with AI, influencer advertising, and consumer generated content material (UGC). Obtain it right here.
Emplifi’s report revealed 82% of respondents reported AI instruments have improved productiveness, however the features are incremental for many, with solely 35% claiming a major improve in productiveness. Practically half of the respondents (47%) mentioned that AI has delivered a reasonable improve in productiveness.
Air Serbia to launch new loyalty program in March 2026
Air Serbia plans to launch its new in-house loyalty program in March 2026 to interchange Etihad Visitor. The service has inked an settlement with the US-based Loyalty Juggernaut (LJI), a buyer engagement and loyalty expertise firm that makes a speciality of serving to airways design, construct and run superior loyalty ecosystems.
Amongst airways that make the most of Loyalty Juggernaut are Emirates, WestJet, and Viva (previously often known as VivaAerobus). As a part of the partnership, Air Serbia will implement LJI’s GRAVTY software program platform, which can function the muse of its new loyalty program.
2025 Retail Intelligence Report on Grocery Retail is Accessible Now
Grocery retail is present process a significant reset. In a panorama formed by inflation, altering demographics, and evolving shopper habits, grocers are adjusting to a bifurcated market. Excessive-income households are embracing recent codecs and specialty shops, whereas value-oriented customers are flocking to discounters and warehouse golf equipment.
This yr’s Retail Intelligence Report reveals the info beneath the disruption — highlighting efficiency tendencies, loyalty insights, go to patterns, actual property methods, and the applied sciences which are serving to grocers adapt and thrive.
Jobs in Loyalty
There are various proficient folks searching for full-time and contract positions in loyalty advertising. Luckily, there are alternatives obtainable from each manufacturers and suppliers. We listing a sampling of what we’re conscious of right here.
Please click on by means of the hyperlinks if offered or contact us right here to study extra and apply for these positions.
- Epsilon – Platform Options Director (UK)
- Loyalty Strategies – Mission Supervisor and different positions obtainable.
- VP Gross sales Government – Loyalty platform operator with rising footprint within the US is actively trying to interact with the correct perso. Inquire to Clever Marketer.
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