The Loyalty Newswire from The Sensible Marketer
From the Editor
Completely happy Monday Tuesday!
Yesterday was a vacation within the US and Canada, so our Loyalty Newswire is coming to you on a Tuesday.
Partnerships are the theme this week as Marriott and Flipkart tie up in India, Mastercard and Circle hyperlink as much as remodel the funds world, and Sunoco aligns with Velocity Logic Group to ship enhanced loyalty providers. That’s not all, so learn to the underside to get all of the information in addition to hyperlinks to some nifty job alternatives in buyer loyalty.
Two sturdy occasions from Sensible Marketer Group are coming your manner in September.
- Wiser Boards™ in Mexico Metropolis, Sept. 25
- Loyalty Academy’s Licensed Loyalty Advertising and marketing Skilled™ Workshop in Austin, Texas, September 30 – October 1
Each occasions are designed for advertising management, the Wiser Discussion board™ offering analysis and insights on the thriving Mexican market, and the CLMP™ workshop delivering the newest in developments, finest practices and case research on this certification program. We’ve got nice sponsorship help from Comarch and Bond Model Loyalty, with extra bulletins within the works. Be part of us at one or each of those groundbreaking occasions.
We’re right here that will help you succeed. Tell us how we might help.
Invoice Hanifin, Managing Editor, The Sensible Marketer
Brief Takes
Marriott Bonvoy and Flipkart Launch a Strategic Partnership
Marriott Bonvoy and Flipkart SuperCoins, the nation’s most rewarding and inclusive loyalty program, have introduced India’s industry-first twin loyalty integration. This alliance brings collectively Marriott Bonvoy’s world rewards ecosystem and Flipkart’s SuperCoins, a multi-brand rewards program that kinds the core of the Flipkart Plus loyalty scheme.
The strategic partnership between Marriott Bonvoy and Flipkart brings the most effective of each worlds to shoppers in India. By linking accounts, members get pleasure from unique Marriott Bonvoy member advantages, earn Bonvoy factors after they store on Flipkart, and unlock offers on Cleartrip and Flipkart Journey.
Mastercard and Circle Remodel Digital Settlement for EEMEA retailers and acquirers.
Mastercard introduced a partnership with Circle that may permit retailers and acquirers in Jap Europe, the Center East, and Africa (EEMEA) to leverage USDC throughout Mastercard’s world funds community.
This expanded effort marks the primary time that the buying ecosystem in EEMEA will be capable of settle transactions in stablecoins, additional cementing Mastercard’s function in connecting blockchain-native crypto property with conventional fiat commerce infrastructure. Arab Monetary Providers and Eazy Monetary Providers would be the first to learn from this expanded effort.
Sensible Marketer Group is internet hosting the primary Wiser Boards™ Occasion in Mexico Metropolis, Sept. 25
This one-day discussion board is a novel alternative for enterprise leaders and decision-makers who search a greater understanding of how shoppers take into consideration their loyalty to manufacturers within the Mexican market. Register Right here.
- What it’s: A one-day discussion board presenting findings from a 2025 Mexico Loyalty Panorama analysis examine, one of many first accomplished on this essential market in over a decade.
- Who it is For: Leaders within the Mexican Loyalty market. Managers, administrators, and government leaders within the loyalty {industry}, in addition to these in data-driven advertising and expertise disciplines.
- When and The place: September 25, 2025, on the Andaz Condesa.
- What You will Be taught: Insights from analysis research tapping into the voice of the Mexican client, taking a look at client perceptions of the Mexican loyalty panorama, together with Sensible Marketer Group’s personal 2025 Wiser Analysis client examine.
- Thank You: We’re proud to have Comarch because the principal occasion sponsor.
Sunoco and Velocity Logic Group Announce Multi-Yr Strategic Partnership
Velocity Logic Group, a number one supplier of real-time loyalty options and cost card rewards redemption platforms for comfort and retail gas manufacturers, introduced a multi-year strategic partnership with Sunoco LP, one in all North America’s largest gas distributors with over 5,200 gasoline stations throughout the nation.
Beneath the settlement, Sunoco will deploy Velocity Logic’s end-to-end loyalty cloud resolution throughout its community of gas websites to ship next-generation add-on loyalty performance that stacks rewards, streamlines on-site enrollment, and allows shoppers of third-party credit score and debit playing cards to redeem their rewards factors on gas purchases.
Sheeva.AI and Velocity Logic Companions to Tie Loyalty Packages to In-Automobile Funds
Sheeva.AI, the chief in location-based in-vehicle funds and providers, introduced a strategic partnership with Velocity Logic Group, the premier rewards and loyalty program administration group for oil manufacturers and comfort shops.
This collaboration goals to create a seamless in-vehicle cost and loyalty driver expertise for retailers and their clients. Sheeva.AI’s expertise identifies when a automobile enters a service space, resembling a gasoline station or parking facility, and initiates a safe transaction by way of the automobile’s dashboard or related cell app to activate the gasoline pump, EV charger, parking gate, and toll gantry from contained in the automotive.
ALDI Publicizes the Quarter Membership: A Celebration of the Final ALDI Loyalists
To have fun and thank its most loyal clients, ALDI is searching for its greatest followers to induct into the first-ever ALDI Quarter Membership: an unique group of 25 Tremendous Followers with an unabashed and unwavering love for ALDI. Between Aug. 25 – Aug. 29 at ALDIQuarterClub.com, ALDI followers are invited for an opportunity to hitch the Quarter Membership by answering: “What’s the boldest transfer you have made within the title of ALDI that units you aside as a Tremendous Fan?”
ALDI Quarter Membership members will earn extra than simply bragging rights. They will be handled like ALDI royalty and obtain prizes together with one yr’s value of free groceries for a person, unique invite to a members-only occasion within the grocer’s hometown, a customized varsity-style Quarter Membership jacket, and an opportunity to be featured on the ALDI social media channels.
The Loyalty Academy is heading to Austin, Texas, September 30 – October 1.
Loyalty Academy™ and the Sensible Marketer Group are returning to the USA within the Fall of 2025 to host the following Licensed Loyalty Advertising and marketing Skilled™ Workshop.
- What It Is: In-person, two-day Licensed Loyalty Advertising and marketing Skilled™ (CLMP™) Workshop.
- Who It is For: Managers, administrators, and government leaders within the loyalty {industry}, in addition to these in data-driven advertising and expertise disciplines.
- When and The place: September 30 to October 1, 2025, on the W Lodge Austin.
- What You will Be taught: The workshop provides absolutely up to date core and elective modules from the Loyalty Academy’s curriculum by way of displays, interactive workout routines, and a case examine.
- Certification: Members who cross a last examination will likely be granted CLMP™ Certification.
- Thank You: We’re proud to have BOND because the principal occasion sponsor.
Be taught extra and Register right here. Do it At this time! Yee Haw! See you in Texas!
Huddle Home Launches New Loyalty Program
Powered by Thanx, Huddle Rewards members will acquire entry to unique provides and extra methods to stack up factors for having fun with their favourite menu objects.
Within the official press launch, Stephanie Mattingly, VP of Advertising and marketing for Huddle Home, mentioned, “We’re thrilled to share with followers this new loyalty program that boasts a complete improve from the expertise to up to date rewards that match friends’ tastes and existence. This system allows us to additional join with clients by way of extra personalised experiences and supply them with thrilling provides. We’re additionally exploring further methods to construct on this program- bonus level alternatives, secret menus, and sampling events- and create extra methods for members to earn and revel in factors.”
2025 EY Loyalty Market Research Gives Insights to Sort out Present Market Challenges
The 2025 EY Loyalty Market Research is premised on developments that present client procuring habits more and more redefined by expertise, and deal-hungry shoppers persevering with to confront price pressures amid a difficult financial system. In response, model loyalty packages are evolving from easy retention advertising instruments into important methods for constructing lasting client relationships.
In a second when firms are dealing with new market entrants looking for to seize their clients’ consideration, and whereas advertising budgets shrink within the face of tight revenue margins, how do loyalty packages provide essentially the most bang for the buck — for purchasers and types? Learn the report!
Month-to-month and Annual Amazon Prime Members Have Not less than One Factor in Frequent
The Client Intelligence Analysis Companions report that Amazon Prime members who pay month-to-month or yearly are virtually equally dedicated to renewing their membership. Clients that pay for a Prime membership on a month-to-month plan or on an annual foundation are equally more likely to say they “positively” or “in all probability” will renew their Prime members, each at 98%.
The standard knowledge is that annual pay members are extra fascinating. Regardless of paying much less on an annual foundation, the decreased threat of cancellation is value it. Firms have all kinds of how to maintain subscription funds coming. BTW, in 2023, the Federal Commerce Fee accused Amazon of “darkish patterns” to perform that and the case is winding its manner by way of courtroom.
NeoDay and T-Programs Announce Partnership to Develop Loyalty Platform Market Attain
Dutch loyalty platform NeoDay introduced a strategic partnership with Open Telekom Cloud (OTC), the sovereign public cloud operated by T-Programs, a part of Deutsche Telekom.
T-Programs, a number one supplier of safe cloud and IT providers for enterprises and public establishments throughout Europe, will now provide the NeoDay loyalty platform by way of its managed providers and Open Telekom Cloud infrastructure. This enables clients to learn from numerous alternatives to extend model loyalty. Moreover, NeoDay features a foothold within the rising markets, such because the German market.
Co-Model & Journey Rewards 2025 is in NYC 28-29 October 2025
Loyalty revenues have grown considerably essential to airways, lodges and journey firms and the most important a part of that comes from co-brands. Journey continues to develop – with some home weaknesses in some markets – however there are different headwinds rising. Whether or not it’s the tax man, regulators or growing competitors from non-card funds there may be lots to study and put together for.
The Co-Model and Journey Rewards occasion, introduced by AI Join, is a one cease store, whether or not you’re a loyalty program, an issuer or one of many many different gamers in a posh ecosystem, to attach with high presenters and {industry} friends. Register right here.
PetSmart Celebrates Pet Adopters, Elevating Them to Its Highest Loyalty Tier
PetSmart is honoring pet adopters by elevating them to the best Treats Rewards tier for opening their hearts and houses to a brand new pet companion. Now, anybody who adopts at a PetSmart retailer by way of PetSmart Charities may have the prospect to assert VIPP (Very Vital Pet Mother or father) standing, the highest tier and degree of financial savings within the Treats Rewards loyalty program.
Bradley Breuer, vice chairman of selling at PetSmart mentioned “Pet adoption in a PetSmart retailer is a very magical second, it is the start of a lifelong bond. That’s the reason we’re giving new pet mother and father the financial savings and advantages of the best tier degree in our Treats Rewards program – it is our manner of celebrating the enjoyment of pet adoption and supporting the PetSmart group.”
Jobs in Loyalty
There are various proficient individuals searching for full-time and contract positions in loyalty advertising. Luckily, there are alternatives obtainable from each manufacturers and suppliers. We checklist a sampling of what we’re conscious of right here.
Please click on by way of the hyperlinks if offered or contact us right here to study extra and apply for these positions.
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