A research-based dialogue on the affect of behavior formation on buyer loyalty
Have you ever ever tried to create a behavior? In case you have, you recognize that establishing a brand new behavior is a problem however breaking a behavior will be even a better mountain to climb.
Habits are influential in our human existence, they usually can form shopping for habits greater than any factors program or promotion might hope to do. Habits can lock clients into your model—or make it easy for them to stroll away.
On this webinar, we’ve gathered an knowledgeable group at the moment who will reply key questions on the function Habits play in growing and sustaining Buyer Loyalty. Throughout this dialogue, you’ll hear the solutions to those questions:
- What’s a Behavior Loop and how are you going to use them to profit your model?
- How have you learnt if Behavior Loops are the Marketer’s pal, or Enemy?
- How are you going to decide whether or not your Prospects are Loyal—Or Simply Caught?
Our presenters are Ryan Baltrip, Govt Director, Loyalty Science Lab and Carlos Dunlap-Beard, Vice President, Loyalty Technique, ebbo, each specialists on the matters of client habits, particularly behavior formation and client shopping for habits.
Visitor Bios
Ryan Baltrip serves as Govt Director of the Loyalty Science Lab and Assistant Professor of Advertising and marketing at Outdated Dominion College. He research how clients kind habits, how loyalty applications affect habits, and what actually drives individuals to return again. He often collaborates with world manufacturers and loyalty leaders to translate analysis into sensible methods that enhance retention and engagement.
At ODU, Ryan teaches programs on advertising and marketing technique, digital advertising and marketing, and the usage of synthetic intelligence in enterprise, serving to college students and professionals perceive how expertise and human habits intersect in fashionable advertising and marketing.
Carlos Dunlap-Beard leads ebbo’s thought management and loyalty program technique, serving to manufacturers deepen buyer engagement and drive long-term progress. With over 25 years of expertise in B2C and B2B advertising and marketing, Carlos has constructed experience throughout buyer loyalty, engagement technique, enterprise growth, data-driven advertising and marketing, and program design.
Carlos is a acknowledged voice in loyalty and client engagement, and all through his profession, has partnered with a variety of iconic manufacturers, together with Lane Bryant, Lowe’s, T-Cellular, Nestlé-Purina, Pepsi, Citi, American Categorical, Marvel, 7-Eleven, SeaWorld, and Hawaiian Airways, amongst many others.
Time Stamps for the Time Starved
Presenter Intros – 3:45
Loyalty Science Lab “Behavior Loop” analysis – 6:18
Ballot Query #1 – 21:14
Behavior Loops in Observe – Market Expertise from ebbo – 23:54
Ballot Query #2 – 34:48
Market Instance – 35:48
Q&A Session – 40:00
Leaders in Loyalty 2026 – 53:30
Wrapping Up – 55:47
Editor’s Observe
The unique analysis from Loyalty Science Lab on “Behavior Loops” was first mentioned as a part of an ebbo-sponsored Loyalty Leaders occasion in early 2025. On this webinar, you’ll hear the “subsequent gen” of thought on this subject and, if you wish to immerse your self in exploring the way forward for clever engagement, you need to apply to attend the following Leaders in Loyalty Occasion to be held April 29, 2026 on the Pelican Grand Seaside Resort in Fort Lauderdale, FL.
