Severe occasions name for critical promoting. The Occasions is usually robust on way of life and sport, however this new marketing campaign by Mosaic, T&P’s devoted Information Corp company, focuses squarely on onerous information.
The voiceover declares: “The long run is unsure. The details shouldn’t be” and guarantees us that whereas “Occasions change, The Occasions stays”.
Tracy Yaverbaun, basic supervisor, Occasions Media, mentioned: “The Occasions and Sunday Occasions are famend for unbiased, authoritative journalism. As we enter 2026, we proceed to spend money on the easiest journalism, guaranteeing our audiences can perceive what’s actually happening and interact with our reporting wherever and nonetheless they select – on-line, on the app, in print, on video, on social platforms and on Occasions Radio.”
Russell Ramsey, govt artistic director at Mosaic, mentioned: “This marketing campaign interprets the modern feeling of world uncertainty into a strong narrative. It demonstrates how The Occasions and Sunday Occasions stay the definitive supply for reducing by way of the barrage of misinformation.”
Makes its level nicely. Though when a media outlet is owned by Rupert Murdoch, there’s no 100% assure of unbiased journalism.
MAA artistic scale: 6.5
