Twin Peaks has massive enlargement plans. | Picture: Shutterstock
Twin Hospitality Group, the proprietor of the Twin Peaks breastaurant chain, has employed business veteran Kim Boerema as its new CEO.
Boerema has greater than 30 years of expertise in full-service eating places. He was most just lately president and COO of Parry’s Pizzeria and Taphouse, the place he helped develop the model from 10 to about 30 areas over two and a half years.
He has additionally hung out at Iron Hill Brewery and Restaurant, California Pizza Kitchen and Texas Roadhouse.
At Dallas-based Twin Hospitality, he replaces former CEO Joe Hummel, who stepped down final month after 14 years with Twin Peaks.
Boerema will take cost of a model in progress mode. Twin Peaks at the moment has 116 “sports activities lodges” in 27 states and Mexico however has its sights set on as many as 650 within the U.S., beginning with as much as 11 openings this yr. It additionally believes there may be room for as much as 250 areas internationally.
Twin Hospitality additionally owns the 55-unit Smokey Bones barbecue chain, and plans to transform a lot of these areas to Twin Peaks.
The corporate went public in January in a derivative from Fats Manufacturers.
“Kim brings deep experience in franchising, company operations, and profitability enhancement, making him ideally positioned to guide Twin Peaks in its subsequent stage of progress,” mentioned CFO Ken Kuick in a press release. “With a pipeline of 100 lodges, Kim’s background and confirmed management shall be instrumental as we glance to scale the Twin Peaks model and gasoline long-term momentum.”
Twin Peaks is thought for scantily clad waitresses, a large beer and meals choice, and many TVs for sports activities followers. By way of total gross sales, it has been one of many fastest-growing manufacturers in informal eating lately.
Nevertheless it has struggled extra just lately. Within the first quarter, same-store gross sales fell 1.5%, and complete revenues fell 5.4%.
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