- New analysis by Storyblok reveals US companies have spent a mean of $403,000 on AI in a bid to boost the digital buyer expertise
- Nearly a 3rd (30%) have spent greater than $500k
- Key AI functions cited embrace customer support (61%), advertising and marketing evaluation (60%), automating admin duties (42%), and translation companies (41%)
- Nonetheless, 28% of US enterprise leaders state AI has solely made a slight enchancment
- But practically all (97%) of US companies think about this a very good ROI
US ecommerce firms are investing important capital in AI to enhance the shopper expertise, nevertheless, many companies are but to appreciate important features. These are the findings of a brand new survey of senior executives at 300 massive and mid-sized e-commerce firms within the US and Europe by headless CMS Storyblok.
US companies have spent a mean of $403,000 previously yr on growing or implementing AI options to boost their digital buyer expertise, with 30% spending greater than $500,000. But virtually a 3rd (30%) state that their AI funding has solely made a slight enchancment to their clients’ digital expertise.
Surprisingly, practically all of US enterprise leaders (97%) say that their AI funding has delivered a very good Return on Funding (ROI), of which over half (51%) understand it as an excellent ROI. This probably signifies companies are taking a longer-term view of AI funding to enhance their digital providing.
The analysis additionally explores the preferred use instances for AI amongst US enterprise leaders, which had been cited as customer support (61%), advertising and marketing evaluation (60%), automating admin duties (42%), translation companies (41%), and content material creation (40%).
Dominik Angerer, CEO and Co-Founding father of Storyblok, mentioned: “The transformative potential of AI for the digital expertise is big, however our analysis highlights a transparent hole between expectation and actuality. Whereas US companies are seeing some enhancements, these stay incremental relatively than actually transformative. What’s significantly fascinating is that regardless of this, most enterprise leaders nonetheless think about the capital they’ve dedicated to AI a very good funding. This might counsel that many US firms don’t count on huge features instantly, however are as an alternative taking a longer-term view of AI to remodel their digital providing.
“To unlock AI’s full potential, companies should transcend surface-level implementations and combine AI in a approach that drives significant transformation. Core to that is the pliability to scale with ease, and that’s the place composable structure is available in, enabling firms to seamlessly combine AI-driven options throughout a number of channels with out the restrictions of legacy programs. From hyper-personalization to seamless localization, practically each potential AI use case might be applied extra successfully, and to a better customary if companies raised the digital bar and embraced trendy advertising and marketing know-how.”
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Storyblok carried out the survey of 300 enterprise leaders and executives with OnePoll. The survey ran between the third and seventh of March 2025.
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About Storyblok
Storyblok is a headless CMS for entrepreneurs and builders who need to make an even bigger, quicker market influence. It frees you from the ache of legacy CMS platforms and empowers your groups to ship content material rapidly and construct with full flexibility.
Legendary manufacturers like Adidas, T-Cellular, and Renault use Storyblok to make content material administration enjoyable and collaborative. It’s Joyful Headless, and it adjustments the whole lot.
