Confirmed partnership govt chief brings three many years of multi-sector experience to assist manufacturers drive buyer engagement and progress
BOSTON, MASSACHUSETTS – February 25, 2026 – Valuedynamx, a Collinson Firm and main supplier of buy rewards, at present introduced that Eileen Peacock has joined as SVP, Basic Supervisor, Valuedynamx U.S. With greater than 30 years of expertise spanning monetary companies, journey, retail and loyalty, Peacock brings deep sector experience aligned with Valuedynamx’s strategic priorities. Eileen will lead enterprise growth and consumer companies operations to strengthen Valuedynamx’s partnerships with airways, monetary establishments, and retailers all through the U.S. market.
Within the U.S., we now have a possibility to convey market-leading know-how and partnerships to monetary companies and journey manufacturers, creating experiences that ship actual worth to prospects.
As SVP, Basic Supervisor, Valuedynamx U.S., Peacock will form and execute Valuedynamx’s U.S. market technique, overseeing enterprise growth, business enlargement, strategic partnerships, and consumer relationships throughout core and rising sectors to drive sustainable progress. Her focus is on driving innovation by means of a related ecosystem that hyperlinks loyalty packages with main retailers, creating measurable worth for end-users and for the members and prospects each events have invested in buying and retaining.
“Constructing actual buyer loyalty is not about making guarantees; it is about persistently demonstrating worth,” mentioned Peacock. “Too many packages obscure their worth and or overcomplicate the client expertise. If you find yourself clear with prospects, clearly exhibiting what they’re incomes and eradicating friction, you improve each belief and loyalty. I’m excited to work intently with purchasers and companions to combine them right into a related ecosystem, giving manufacturers a single strategic companion to ship a really end-to-end loyalty resolution.”
All through her profession, Eileen has constructed and scaled high-impact partnerships with globally acknowledged banks, monetary establishments, airways, and lodge manufacturers. She has held senior management roles at Capillary Applied sciences, Tenerity, and Synapse Group, with expertise spanning globally throughout North America, Europe, and APAC.
“Eileen brings the form of operational depth and partnership experience we have to scale our U.S. presence,” mentioned Colin Evans, Founder and Chairman of Collinson and Valuedynamx. “Having spent greater than 4 many years constructing international companies, I do know that progress requires each business rigor and a deep sense of function. Within the U.S., we now have a possibility to convey market-leading know-how and partnerships to monetary companies and journey manufacturers, creating experiences that ship actual worth to prospects. Eileen understands what it takes to show that imaginative and prescient into actuality, and the way to construct partnerships grounded in shared function, agility, and mutual success. Her management can be instrumental as we assist our companions meet the evolving expectations of at present’s customers.”
For extra details about Valuedynamx, go to Valuedynamx.com.
About Valuedynamx
Valuedynamx is a number one international supplier of curated, data-driven omnichannel buy rewards. A part of Collinson, a gaggle acknowledged for delivering the world’s most valued journey ecosystem, Valuedynamx combines its experience throughout funds, card-linking, affiliate internet marketing, incomes and redemption right into a single entity that delivers related and fascinating options for its purchasers. Valuedynamx enhances buyer loyalty and drives transactional engagement for among the world’s largest airways, banks, monetary establishments and lodge teams. Valuedynamx helps over 400 million customers, maintains 50,000 retail and journey companions and supplies greater than 400,000 rewards in additional than 180 international locations.
Collinson has greater than 40 years loyalty and buyer engagement expertise on delivering loyalty commerce options. The group has been on the forefront of loyalty innovation, frequently evolving and constructing functionality to fulfill the altering wants of purchasers and their prospects.
Media Contact
Tara Strazdas
The Fletcher Group
732.275.7732
Valuedynamx@fletchergroupllc.com
