All Earlier Traders Participated in Oversubscribed Spherical, New Traders Added, Vaudit Names Piotr Korzeniowski Chief Working Officer
SAN FRANCISCO — Vaudit, previously BlokID, at the moment introduced the profitable closing of a $7.3 million seed spherical of financing led by Mucker Capital, with participation from AVV, AppWorks, Plug and Play, and Kyber Knight. The listing of buyers notably consists of Mucker Capital’s Omar Hamoui who based AdMob, a cellular advert platform acquired by Google for $750 million, and AVV’s Binh Tran who co-founded Klout, a social media analytics firm acquired by Lithium Applied sciences for $200 million. Following a pre-seed elevate of $1.25 million, Vaudit has raised a complete of $8.5 million.
Vaudit raises $7.3 million in seed funding led by adtech veterans, displays advert campaigns to scale back advert waste
Vaudit is a real-time AI audit engine that displays promoting campaigns 24/7, detects billing anomalies, and generates legally defensible audit proof to assist companies recuperate wasted advert spend. With advertisers more and more underneath strain to justify budgets and maximize effectivity, Vaudit delivers the instruments to floor overcharges, flag waste, and push for platform refunds, with documentation that stands as much as inside finance and authorized overview. VPN Ranks notes advert fraud losses totaled $28.6 billion within the U.S. alone final 12 months.
The corporate helps 1,000+ prospects worldwide and has audited greater than 558 million promoting occasions. Since launching late final 12 months, Vaudit is now auditing over $150 million in annualized advert spend, and in some instances recording as much as 30% in month-to-month overcharges for patrons when reconciling towards the site visitors they had been truly billed for. Vaudit providers channel companions who want to improve their worth proposition for purchasers repeatedly working advert campaigns, in addition to main client and enterprise manufacturers reminiscent of Accenture, HP, Huawei, Husqvarna, Marmot, Panasonic, RE/MAX, SAP and Volkswagen.
“We’re excited to accomplice with adtech veterans like Omar and Binh to pioneer a brand new customary in digital promoting accountability,” mentioned Michael Hahn, Founder and CEO of Vaudit. “The internet marketing trade has normalized waste and fraud for much too lengthy, with clicks that don’t monitor, campaigns that overspend, and billing that goes unverified.”
From Fraud Detection to Full Audit Intelligence
Initially launched as BlokID, the workforce rapidly acknowledged companies lacked visibility, management, and accountability over the place and the way their media {dollars} had been being spent. The brand new identify, brief for “Digital Audit,” represents the corporate’s ambition to carry institutional-grade auditing capabilities to each enterprise, not simply the enterprise elite.
“Vaudit is fixing an enormous downside that sits quietly in almost each advertising price range,” mentioned Omar Hamoui, Associate at Mucker Capital. “Digital promoting has develop into too complicated and too opaque. Mike and the Vaudit workforce are constructing a category-defining instrument that can carry much-needed readability and monetary self-discipline to an area lengthy overdue for accountability.”
Vaudit acts as an embedded audit layer throughout an organization’s digital media investments, reconciling reported advert spend with precise billing from advert distributors or platforms like Google and Meta. By constantly monitoring marketing campaign exercise and surfacing discrepancies in spend or supply, Vaudit equips groups with structured stories they’ll use to flag irregularities, dispute prices, and recuperate wasted media {dollars}.
Vaudit Appoints New Chief Working Officer
Vaudit has named Piotr Korzeniowski as its new Chief Working Officer. His focus is on product improvement and scaling operations to assist the corporate’s subsequent part of progress. He beforehand scaled an adtech software program improvement agency, Clearcode, to a $10 million enterprise worth previous to its exit and led a martech B2B SaaS firm, Piwik PRO, to over $14 million in annual recurring income (ARR) with greater than 50% compounded year-over-year progress, additionally culminating in a profitable exit.
“Whereas fraud prevention in adtech is a longtime class, nobody has actually appeared on the invoice—scrutinizing whether or not platforms truly ship on what they had been set as much as do,” mentioned Korzeniowski. “Vaudit addresses that blind spot. I’m excited to assist form the product and scale the enterprise on the stable basis Mike and the workforce have constructed.”
Trying Forward
With this seed spherical of financing, Vaudit is ready to speed up the event of its agentic workflows, which is able to routinely optimize advert spend by figuring out and minimizing waste whereas blocking fraudulent site visitors on behalf of consumers. Moreover, the corporate will give attention to refining its AI fashions to extend precision in detecting anomalies, bettering fraud detection, and offering much more actionable insights for companies.
“Anybody spending cash on digital advertisements deserves full visibility into the place their {dollars} go and the facility to carry platforms accountable once they’re charged for AI site visitors as an alternative of actual individuals,” mentioned Binh Tran, Normal Associate at AVV. “Vaudit isn’t simply innovating in adtech, it’s defining a brand new class: audit intelligence. By bringing monetary accountability to media shopping for, Vaudit delivers the lacking belief layer for at the moment’s opaque digital advert ecosystem.”
Whereas present traction has been primarily targeted on auditing campaigns with main platforms like Google and Meta, Vaudit plans to broaden its protection to a broader vary of digital promoting channels. This consists of cellular in-app site visitors, which instructions a good portion of world advert spend, and finally rising promoting platforms like TikTok, X (fka Twitter), and Amazon.
About Vaudit
Vaudit is a real-time AI audit engine that detects and paperwork digital media waste, empowering companies to problem billing discrepancies and take motion on inaccurate spend. Based by adtech veteran Michael Hahn, Vaudit allows manufacturers and businesses to recuperate misplaced worth, confirm spend, and convey transparency to efficiency advertising.
Be taught extra at www.vaudit.com.
