Vici, a MarTech chief within the digital promoting house, proudly broadcasts the launch of Web site Customer ID, a groundbreaking device that empowers companions to de-anonymize web site visitors and remodel it into actual, actionable gross sales leads.
“We launched Web site Customer ID to record-breaking attendance and a whole bunch of account executives, media teams, and businesses from throughout the nation tuned in. The joy from our companions was quick and unmistakable as soon as they noticed the depth of the info, analytics, and KPIs. This product goes to be a real game-changer,” mentioned Megan Malone, COO of Vici. Vici launched Web site Customer ID on Might 28, 2025.
Vici’s Web site Customer ID allows purchasers to repeatedly construct a strong database of names, emails, bodily addresses, latitude/longitude coordinates, gadget IDs, demographic insights, and extra all accessible instantly inside their dashboards. This information can then be seamlessly deployed throughout e-mail, digital, and unsolicited mail advertising and marketing campaigns. Most significantly, the platform makes use of a “cookieless” information assortment technique—gathering consumer insights with out counting on conventional browser cookies. As privateness laws tighten and main browsers part out cookie-based monitoring, this method presents a forward-thinking resolution for compliant, data-driven advertising and marketing.
This new characteristic seamlessly integrates with Vici’s digital promoting ecosystem, enhancing cross-platform focusing on methods and creating new alternatives for conversion-level advertising and marketing made straightforward.
Key highlights embody:
• Straightforward to Implement: It’s as straightforward as plugging in a pixel to the backend of a web site.
• Establish Web site Guests: Web site Customer ID identifies and securely shops names, emails, addresses, and extra from 20–50% of your web site visitors—with out cookies—providing you with marketable information from day one- whereas giving web site visitors protected opt-out procedures to guard all advertising and marketing information.
• Absolutely Privateness Compliant, Cookieless Expertise: It’s constructed to satisfy CCPA, GDPR, HIPAA, and different privateness requirements, utilizing IPs and device-level information as a substitute of outdated cookie monitoring.
• Dashboard and Marketing campaign Syncing: The captured information integrates seamlessly into e-mail, unsolicited mail, show, video, and social campaigns with Web site Customer ID Feed—robotically feeding into your Vici campaigns for a measurable ROI.
With Web site Customer ID, Vici is as soon as once more pushing the boundaries of what’s potential in digital promoting, serving to companions shut the hole between web site visits and real-world outcomes.
About Vici
Vici companions with conventional native media firms and promoting businesses throughout the nation, empowering them to ship a full suite of white-labeled digital advertising and marketing services and products to their purchasers. Based in 2014, Vici makes a speciality of digital media planning, gross sales coaching, on-line advert shopping for, marketing campaign optimization, and efficiency reporting—all powered by a multi-platform, data-driven method. Our proprietary device, adtini, automates the creation of client-facing proposals, advert specs, analysis experiences, digital audits, and extra—streamlining the pre-sales course of for our companions. Named twice to the Deloitte Quick 500 checklist of North America’s fastest-growing know-how firms, Vici can be proud to be acknowledged as one in all Philadelphia’s Greatest Locations to Work in 2025. Study extra at vici.digital and adtini.io.
