Very long time advertising and marketing government Wealthy Lengthy shares insights in Buyer Loyalty
In our pursuit of figuring out developments that can form Buyer Loyalty, we search out the brightest voices we will discover. Wealthy Lengthy is a kind of voices and we just lately interviewed him on a variety of matters associated to Buyer Loyalty.
Wealthy has important cross sector loyalty expertise working for world manufacturers together with PepsiCo and McDonald’s, and U.S. manufacturers like Allstate and US Mobile, along with supporting a variety of different manufacturers spanning many industries whereas serving as a guide.
On this interview, we speak about:
- New governance fashions for loyalty applications
- Loyalty challenges in CPG
- Traits in QSR Retail and Loyalty
- The place we will discover the “greenfield” within the enterprise over the close to time period
- What manufacturers can do to keep away from the dreaded “forex devaluation”
Wealthy shares learnings and experiences from his work at notable manufacturers, and you’ll get pleasure from sitting down to participate on this nice dialog.
Get pleasure from!
Time Stamps (for the Time Starved)
:59 – Attending to know Wealthy Lengthy
5:54 – Cross Practical Governance on the McDonald’s International Loyalty Crew
11:11 – Loyalty Challenges within the CPG Trade
14:22 – Traits in QSR Loyalty
16:34 – Discovering the Greenfield in Buyer Loyalty
18:16 – Largest Loyalty Challenges in 2025
20:30 – Methods to Keep away from Forex Devaluation
The publish Wanting into the Way forward for Buyer Loyalty with Wealthy Lengthy appeared first on The Sensible Marketer.
