The worldwide messaging normal paints a brand new future for US entrepreneurs
WhatsApp is the preferred world messaging app in 2025 based mostly on month-to-month totals of lively customers. It’s additionally the fourth hottest social community on this planet, as ranked by Statista in February 2025. The highest three are Fb, YouTube, and Instagram.
WhatsApp information virtually 50% greater utilization than WeChat and greater than doubles that of Telegram, Fb Messenger, and Snapchat. The lively person base is projected to high 3 billion worldwide by the tip of 2025, with the highest 10 international locations by lively customers being India, Brazil, the USA, Indonesia, Mexico, Russia, Pakistan, Germany, the Philippines, and Nigeria.
These numbers come as no shock to everybody exterior of North America, as WhatsApp is the usual for fast messaging in nearly each market besides China and, sure, America. Despite the fact that America ranks third on the worldwide utilization checklist, SMS is ingrained as the first platform for fast messaging and is essentially greenfield for model entrepreneurs.
WhatsApp is now over 15 years outdated and has been a part of Fb (now Meta) since 2014. WhatsApp generates most of its income from WhatsApp for Enterprise, which expenses companies for utilization after 1,000 conversations. Present reviews point out WhatsApp Enterprise income to be an estimated $382 million, with Asia and Europe the 2 high markets composing the whole.
US entrepreneurs have solely begun to scratch the floor utilizing SMS as a advertising and marketing and promotional supply channel. Eating places, QSRs, and e-commerce retailers led the best way over the previous three years, incorporating SMS into the advertising and marketing channel combine.
The chance to find much more highly effective connections with prospects sooner or later might lie within the WhatsApp channel. We talked with Helen Nurse, a digital marketer often known as ‘The WhatsApp Girl’ and the founding father of Seize 1, to be taught concerning the impression of WhatsApp advertising and marketing for manufacturers.
Helen advised us that “While the preferred technique of selling communication traditionally has been e-mail, entrepreneurs are realizing the potential of the moment messaging app with over two billion lively customers worldwide.” She went on to share ten WhatsApp stats that may shock US entrepreneurs and trigger them to take a better have a look at the channel as person progress continues within the US.
#1 – 87% learn price
The primary and arguably most vital hurdle on the subject of advertising and marketing communications is definitely getting your message learn. Even probably the most compelling message or thrilling announcement falls flat if it goes unread. When the variety of advertisements we see per day is estimated to be between 4,000 and 10,000, persuading folks to learn your comms is a job in itself.
#2 – 52% click on price
Calls to motion, for instance, a hyperlink to buy an merchandise or join an occasion, spur over half of customers to click on when despatched in a WhatsApp message.
#3 – 45 seconds common response time from customers
Customers on WhatsApp reply, on common, in lower than one minute; it’s referred to as instantaneous messaging for a cause. It’s vital to acknowledge that WhatsApp isn’t at all times the best technique of communication – it’s finest used when the message is concise, of excessive significance, and most notably, requires a response or motion from the shopper.
A terrific instance of it is a ‘WhatsApp circulate’, the place the shopper’s response triggers the following message – which is able to differ relying on the response they offer.
#4 – 700 million WhatsApp Enterprise customers globally
Each enterprise proprietor needs to be an early adopter of profitable methods. It would seem to be these utilizing WhatsApp advertising and marketing are within the minority, however the variety of WhatsApp Enterprise customers has hit 700 million, in line with Statista.
#5 – 70% of shoppers really feel extra related by way of WhatsApp
We use WhatsApp to attach with family and friends, to ship voice notes about our day, to make plans for the weekend. In distinction, we largely use e-mail for work, to speak with colleagues, and to obtain advertising and marketing from manufacturers we’ve subscribed to – and typically ones we haven’t.
It’s no marvel nearly all of shoppers really feel extra related by way of WhatsApp. This can be a good time to say that WhatsApp Enterprise ought to solely be used for messages that really serve the recipient, for instance, vital reserving confirmations, moderately than run-of-the-mill advertising and marketing that could possibly be thought-about spam.
#6 – 74% count on manufacturers to ship private experiences
WhatsApp is a private house for most individuals, so it’s comprehensible that enterprise house owners might fear about overstepping a boundary. However the actuality is, most shoppers count on manufacturers to achieve out to them immediately, and as long as your WhatsApp advertising and marketing is evident, useful, and applicable, customers gained’t thoughts listening to from manufacturers on this manner.
#7 – 83% of customers examine messages day by day
Even these with hectic schedules and busy inboxes are likely to examine their WhatsApp daily. When messages are vital, time-sensitive, or require a response, WhatsApp is a good way to verify they get seen.
#8 – 3.3x greater conversion price in comparison with e-mail
It’s true that the primary hurdle of selling communications is getting your message learn. The following problem is inciting some kind of motion.
As entrepreneurs, we wish to convert readers to clicks, which is proven to be over thrice extra seemingly while you attain out by way of WhatsApp.
#9 – 1 in 3 chats result in motion
Not solely is an motion extra seemingly when utilizing WhatsApp in contrast with e-mail, however the quantity is greater than entrepreneurs would possibly count on. One in three chats on WhatsApp results in an motion being taken.
#10 – 10x sooner response than e-mail
The immediacy of WhatsApp is to not be underestimated. While emails usually get opened and replied to later, folks are likely to shoot again a reply on WhatsApp right away. This could possibly be as a result of WhatsApp feels extra informal to customers – no want for the “type regards” or prolonged formalities.
What’s Subsequent for WhatsApp?
In 2025, the variety of companies advertising and marketing and speaking with their prospects by WhatsApp is predicted to develop. Over 50 million manufacturers are utilizing WhatsApp as a enterprise device at present, with 175 million prospects sending messages or interacting with a enterprise account on WhatsApp each day.
The information speaks for itself: WhatsApp is now not only a platform for chatting with buddies; it’s changing into a robust advertising and marketing device that companies can’t afford to disregard. With unmatched open charges, lightning-fast response instances, and a private really feel that fosters actual connection, WhatsApp gives entrepreneurs a novel option to minimize by the noise.
Main manufacturers like Hellmann’s, Persil, Netflix, KLM, and Absolute Vodka (to call a number of) have adopted the platform into their advertising and marketing technique. The perfect success tales are all with manufacturers exterior the US, however with continued progress amongst shoppers, it is just a matter of time earlier than model entrepreneurs in America start to experiment closely with the channel for advertising and marketing functions.
Whereas e-mail will at all times have its place, these ten stats from Helen Nurse make a powerful case for integrating WhatsApp into your advertising and marketing technique. For manufacturers seeking to enhance engagement, drive motion, and meet prospects the place they already are, the message is evident – WhatsApp is the way forward for conversational advertising and marketing.
About Helen Nurse
Helen Nurse, also called ‘The WhatsApp Girl,’ is a digital marketer who specialises in creating WhatsApp flows for companies. She has labored with the NHS to create WhatsApp flows that ship assets to sufferers, in addition to business firms seeking to enhance communications with their prospects. Founding father of digital company Seize 1, Helen has over 22 years of expertise creating content material that works.
