I’ve at all times been fascinated by the connection between manufacturers and their prospects. Too usually, this relationship is solely transactional. However the manufacturers that actually thrive—those that change into beloved globally—are people who construct one thing deeper. They search to grasp every buyer at a person degree, they personalize their expertise, and construct communities of loyal prospects.
The mix of authenticity, hyper-personalization, and a way of belonging is the inspiration of contemporary buyer relationships. For years, I’ve had the honour of main two corporations that embodied these ideas: TINT, the chief in community-powered advertising and marketing, and Zinrelo, the main loyalty answer for shopper manufacturers.
At the moment, I’m thrilled to announce we’re bringing these two powerhouses collectively.
Introducing TrueLoyal: The Solely Loyalty Platform for Multi-Channel Client Manufacturers
Zinrelo and TINT are formally merging to change into TrueLoyal.
This isn’t only a new title. We’re the definitive loyalty and engagement companion for shopper manufacturers like yours. We perceive your distinctive challenges: you promote by means of a number of channels, serve various kinds of patrons, and must construct direct relationships with end-customers you could by no means have met. TrueLoyal is constructed from the bottom as much as resolve these complicated challenges.
Listed here are a number of ways in which we’re completely different:
1. We Mix Technique with Platform.
A generic, check-the-box loyalty program is a legal responsibility. It gained’t stand out and gained’t construct true loyalty. That’s why we’re the one supplier for our market that pairs a world-class platform with a devoted crew of loyalty specialists. We don’t simply offer you instruments; we companion with you to design, launch, and repeatedly optimize a singular program that delivers actual monetary influence. We’ve change into the go-to for manufacturers trying to evolve past a stale, ineffective program into one that’s really memorable.
2. We Supply Enterprise Flexibility for Your Advanced World.
Client manufacturers hardly ever stay in a easy eCommerce bubble. You’ve gotten distributors, sellers, wholesalers, and direct shoppers. You use throughout a number of areas. You’ve gotten a non-standard tech stack. Typical loyalty platforms can’t deal with this complexity. TrueLoyal thrives on it. Our platform presents true multi-channel flexibility, supporting complicated mixtures of gross sales channels and purchaser varieties. Bolstered by an unlimited partnership and integration community and international assist for multi-language packages, we offer enterprise-grade energy tailor-made to your particular wants.
3. We Mix Offline and On-line Information.
What about prospects who purchase your merchandise in shops you don’t personal? For many manufacturers, that information is a black gap. For us, it’s a chance. We excel at capturing offline buy information—even with out direct POS entry—and connecting it to a buyer’s on-line exercise. This lets you construct a whole, 360-degree view of your prospects that was beforehand tough if not unattainable. Establish your prospects and forge a direct relationship, regardless of the place they purchase.
4. We Energy Engagement Past the Transaction.
True loyalty is constructed within the moments between purchases. Our superior AI and information acquisition engine pulls in transactional, social, and behavioral information, permitting you to incentivize significant engagement. Reward prospects for sharing their opinion in a ballot, for contributing genuine user-generated content material, or for collaborating in a group dialogue. That is how we transfer from transactional rewards to hyper-personalized, emotional connections that final a lifetime and create model advocates.
We’re uniquely positioned that will help you construct the correct program, optimize it for achievement, and have interaction along with your prospects wherever they’re—on-line and offline. Our autonomous, AI-powered platform is constructed with the last word purpose of making a cohort of 1, the place each interplay along with your model feels distinctive and private. The journey to get there may be thrilling, and it entails predicting buyer wants, producing the correct campaigns, and providing tailor-made rewards that actually resonate.
I imagine that over time, belief between manufacturers and shoppers has eroded. However there’s a answer. Contemplate the story of LEGO. In 2003, LEGO, the beloved model, was going by means of a little bit of a tough patch. They’d tried and dabbled into theme parks and all the pieces else. Basic line extension, and stretched skinny. Given the distractions of video video games and digital, they needed to discover their manner. So, in comes a brand new CEO. And what he did was not essentially new, however extraordinarily necessary for the turnaround of that model. He talked to LEGO prospects. What precisely do they love? What precisely don’t they love? And it was easy. They preferred interconnected Lego bricks. He additionally realized it wasn’t simply youngsters who love Legos, adults do as properly. So he shaped a bunch referred to as grownup followers of Lego.
This turned a suggestions loop for purchasers to offer LEGO insights to what their subsequent product ought to be, and what their subsequent advertising and marketing marketing campaign ought to be. By 2015, LEGO was the biggest toy model on the earth and has been one of the liked manufacturers on the globe for the final 10 years. All of it occurred not due to reductions, not as a result of there was an advert marketing campaign that went viral, however as a result of LEGO took one step nearer to the hearts of their prospects, making a two-way dialog and finally delivering the experiences that followers craved.
This story will get to the guts of our philosophy. Every little thing we do is guided by our mission to maneuver manufacturers nearer to the holy grail of promoting, the place genuine communication fuels one-to-one hyper-personalized experiences for shoppers, leading to long-term loyalty and model advocacy, constructed on a deep sense of belonging.
We’re extremely enthusiastic about this new chapter. The way forward for loyalty is right here, and it’s constructed on genuine, data-rich, human connection.
Let’s construct it collectively.
