Yeo Valley Natural is the UK’s largest natural model, providing a variety of merchandise—from dairy to soups—throughout nationwide retailers. The model is deeply rooted in neighborhood values and sustainability, working with over 100 natural dairy farmers throughout the UK. Their loyalty program, referred to as “Yeokens”, performs a major function in participating prospects and bringing the model to life past grocery store cabinets. With the assistance of Antavo AI Loyalty Cloud, Yeokens have been revamped, unlocking much more potentialities for neighborhood constructing. On this article, we’ll go over the total story.
Gamification is a key half in Yeo Valley Natural’s loyalty program. Our book is a good supply on find out how to do it proper, so be sure that to seize a replica!
The Story Behind Yeokens
Yeo Valley’s loyalty program emphasizes enjoyable, inclusivity, and neighborhood. Whether or not you’re an 18-year-old scholar or a 60-year-old buyer, the platform offers participating alternatives tailor-made to completely different life levels.
The model needed the next pillars for its program:
- Entry to unique rewards
- Alternatives to assist charities
- Invites to occasions or experiences on the model’s natural farm
- Capability to play video games and full challenges
One of the crucial distinctive parts that units Yeo Valley Natural aside is the “Farm to Fridge” expertise, which connects prospects instantly with the supply of their meals. This sentiment is carried over to the loyalty program as effectively, as members can go to Yeo Valley’s actual working farm as a reward, tour their natural backyard, study concerning the model’s sustainable farming processes and even keep in a single day in a renovated farm constructing.
The Yeokens Loyalty Program in a Nutshell
Participation in Yeo Valley Natural’s loyalty program begins on the retailer. Customers gather Yeokens by buying Yeo Valley merchandise. Every product features a QR code or a 14-digit code, which could be scanned or typed in through the loyalty program’s digital portal. Upon entry, customers “financial institution” Yeokens, which may then be redeemed for numerous rewards.
Gamification is a core worth for the loyalty program as a result of it’s an interesting technique to reward habits and strengthen model connection. Along with its staple Dairy-Go-Spherical, the place members can spin to win rewards, Yeokens now additionally presents challenges. For example, contributors can earn a free espresso at a partnering firm after banking three merchandise in six months.
We do loyalty as a result of we expect it’s proper. We’re actually inspired by all people that makes that alternative for an natural product – so why not acknowledge and reward that good selection they’ve made?” Additionally, enjoyable is a key worth for us. Whether or not you wish to play a sport, whether or not you wish to do a problem, we wish to have that sport ingredient. It’s one thing distinctive that we are able to provide folks that different manufacturers can’t – and we’re simply so happy with that.
Final however not least, Antavo helped Yeo Valley Natural totally combine its loyalty program right into a digital platform the place customers can:
- Monitor their steadiness
- Play the “Dairy-Go-Spherical” sport
- Enter month-to-month raffles
- Redeem for merchandise or experiences
Excellent Outcomes
The current outcomes of Yeokens spotlight that revamping was a worthwhile endeavor:
- Buy exercise doubled: Energetic loyalty members purchase nearly twice as a lot as common prospects
- Excessive ROI: Loyalty program generates over 3x the ROI of promoting
- Nonetheless, the crew emphasised that the actual cause for investing in loyalty is to do what’s proper—to acknowledge and reward shoppers for selecting Yeo Valley Natural
What we love about Antavo is that they don’t stand nonetheless. They’re all the time evolving and taking a look at new, progressive issues – generally issues we haven’t even considered but. This 12 months alone, we’ve launched challenges, we’ve launched the good friend referral scheme, and Antavo has all the time been there and prepared for dialogue with us. It’s only a actually nice relationship.
Expertise Behind the Yeokens Loyalty Program
The collaboration between Yeo Valley Natural and Antavo has introduced quite a few advantages:
- All options (rewards, challenges, video games) can be found on one platform
- The model now enjoys extra autonomy—they’ll handle the loyalty program with ease and fewer outdoors assist
- Ongoing innovation and responsiveness from Antavo additionally contributed to packing extra creativity and progressive options into Yeokens
- Joint work between the 2 firms additionally laid the muse for future concepts, like leaderboards and enhanced challenges
Conclusion
The Yeo Valley Natural loyalty program, Yeokens, has confirmed to be a extremely profitable initiative, pushed by a dedication to neighborhood, enjoyable, and recognizing buyer loyalty. With the assist of Antavo AI Loyalty Cloud, Yeokens has developed right into a complete platform providing unique rewards, charity assist, farm experiences, and fascinating video games.
Are you interested by revamping your loyalty program, too? Get in contact with our consultants by reserving a demo to see our platform’s capabilities or sending us an RFP.
And don’t overlook to obtain our book about gamification!
Tamas is the Head of Content material at Antavo and a Licensed Loyalty Advertising and marketing Skilled – CLMP. Tamas is thought for having a eager eye for loyalty and buyer retention methods and tendencies. Tamas can also be a real gamer at coronary heart and has a powerful assortment of cyberpunk books.
