If clicks are excessive and orders are mild, the product web page is normally the block. In style, readability on match, really feel, and supply is what converts. Use this quick teardown to carry conversion fee, scale back returns, and lift AOV.
20 wins for style product pages
1) Title that pairs identify with promise – Readability
What: Product identify plus a 3 to five phrase profit.
Instance: Luna Satin Slip, drapes fantastically, breathable.
Shopify: Add a subtitle metafield, floor it underneath the title.
2) Match first, not options – Confidence
Copy: Match: true to measurement; silhouette: relaxed by way of hip; size: midi.
Tip: Hyperlink to measurement assist instantly from this line.
3) Dimension assist that truly helps – Cut back returns
What: Dimension information in a modal with two tabs, physique measurements and garment measurements.
Bonus: Mannequin is 175 cm, bust 86 cm, waist 66 cm, hips 94 cm, wears M.
4) Variant labels people perceive – Ease
Exchange Blue 01 with Ocean Blue, present colour swatches, present measurement chips. Disguise unavailable sizes or present Bought out with a notify button.
5) Supply date, not solely delivery methodology – Cut back hesitation
Order right now, arrives between Sept 3 and Sept 6. Place this underneath value or the CTA. Begin with a static vary by area, improve later.
6) Returns and exchanges in a single neat line – Threat reversal
Free 30 day returns, simple exchanges. Put this beside the supply line.
7) Above the fold worth bullets – Worth
- Gentle, breathable, non cling satin
- Lower for motion, no journey up
- Machine wash chilly, simple care
8) Present the garment on physique, then element – Media order
Order: on mannequin entrance, on mannequin motion or aspect, element of sewing or material, video 20 to 40 seconds. Video cue playing cards: match, motion, material really feel, shut up.
9) Outfit builder to boost AOV – AOV
Full the look with two to a few items that match colour and vibe. Place underneath the outline or above evaluations.
10) Merchandising badges that matter – Merch
New in, Restricted run, Again in inventory, Bestseller in attire. Use one badge at a time and hold it delicate.
11) Texture and material readability – Supplies
Material: 55 % viscose, 45 % rayon; midweight; fluid drape. Show as a brief listing close to the CTA.
12) Care in two strains – Cut back tickets
Machine wash chilly inside out; line dry; steam to complete. Clear care reduces injury primarily based returns.
13) Social proof that begins robust – Belief
Evaluate abstract above the fold, score, rely, and high professionals. Instance: 4.8 from 2,134 evaluations; high professionals: match, really feel, quick supply.
14) Match filters inside evaluations – Cut back returns
Let customers filter by runs small, true, runs giant, and by physique kind.
15) Again in inventory, measurement particular alerts – Retention
Ship measurement degree notifications, not solely product degree alerts.
16) Sticky CTA on cell – Motion
Floating bar with chosen measurement and Add to Cart. Customers act after scrolling photographs and evaluations.
17) Belief alerts that help style – Belief
Fee icons you really settle for, purchaser safety, safe checkout, sustainability if relevant. One line with small icons is sufficient.
18) Light-weight efficiency wins – Pace
Use WebP or AVIF, lazy load beneath the fold, restrict heavy sliders. Goal cell LCP underneath 2.5 seconds, CLS underneath 0.1.
19) Accessibility that aids conversion – UX
Button distinction a minimum of 4.5 to 1, textual content 16 px or greater, alt textual content that describes the view, for instance mannequin sporting ocean blue midi slip, aspect view.
20) Occasions you may belief – Analytics
Add to Cart, Start Checkout, Buy with worth hearth as soon as, variant and measurement captured, UTM constant. Check in a clear browser session with the community tab.
