Based in 1920, Hornby Hobbies is among the oldest pastime and toy corporations within the UK, spanning mannequin railways, slot automobile racing, die-cast fashions, and plastic mannequin kits. At present, Hornby owns 14 collectible manufacturers like Scalextric, Humbrol, Airfix, Corgi, Lima, Jouef, and extra. These manufacturers at the moment are united below one loyalty program, Pastime Rewards.
Utilizing Antavo’s expertise, the Hornby Hobbies loyalty program was created to reward loyal prospects and concurrently present the absolute best expertise. Loyalty members can now get pleasure from all the advantages of the Pastime Rewards program in-store as effectively through the use of their digital loyalty card throughout all present and future Hornby Hobbies areas.
Are you trying to launch your personal distinctive loyalty program? Our helpful concept-building worksheet will information you thru crucial steps!
The Story Behind Pastime Rewards
An organization constructed on a ardour for mannequin railways, Hornby Hobbies wished to reward its group for his or her pastime. As such, they wished a loyalty program that expresses the spirit: “It’s not an expense to spend in your pastime.”
To realize this noble objective, the corporate designed a system through which prospects are rewarded for each transactional and non-transactional actions and the place financial and companion advantages convey a real sense of enjoyment and marvel to loyal prospects.
As well as, they wished an eco-friendly, real-time-updated answer that buyers might use each time they have been on the retailer or made a purchase order on-line. They have been in search of a strong platform to allow and encourage repeat visits and elevate buyer satisfaction. And that’s when Antavo pulled into the station.
The Hobbie Rewards Loyalty Program in a Nutshell
Hornby Hobbies selected a easy and approachable mechanism for its loyalty program. Prospects earn 10 factors for each £1, $1, or €1 they spend. The collected factors can then be spent on rewards or used as cashback: every level is value 1 pence or 1 cent, which means that Hornby Rewards members get 10% of their a refund with every buy.
What makes the Hornby Rewards membership actually inspiring is this system’s intensive listing of companion rewards — all of that are particular experiences. Those that be part of the group are handled to each free and points-based perks, like an entry to the Silverstone Museum, a greater deal for becoming a member of the Rail Raider Membership or a reduction to reserving a non-public celebration at Trainmaster.
Wanting to interact with prospects bot on-line and in-store, Hornby Hobbies makes use of Antavo’s Cellular Pockets module All they must do is entry the preliminary welcome e-mail, scan the QR code, and set up the Pastime Rewards of their trusted native Pockets software.
Because of the digital loyalty cross, the corporate is ready to join the web and in-store buyer expertise by the digital loyalty card. They will additionally ship push notifications, simply monitor in-person member exercise, and set off messages when they’re close to a companion retailer, because of superior geolocation. All of this performs a major position in elevating personalization, buyer satisfaction and inspiring repeat purchases.
Excellent Outcomes
Ever since its introduction, Pastime Rewards has develop into an authentically compelling provide to prospects.
Enrolments and transactions are on a excessive:
- 4,039k opt-ins per thirty days on common
- 52% of transacting members have made one buy
- 48% of transacting members have accomplished a number of transactions
- 2.87 is the common buy frequency for members
- 13% improve within the whole variety of transactions in 2024
Rising redemption price and raving suggestions
- 196,876,678 whole earned factors for the reason that launch
- 58% of the earned factors have been redeemed
- 59% of members are more likely to advocate Hornby Hobbies to others
I believe Antavo as a platform has been superb. I used to be in a position to look below the bonnet, take a look at out the assorted options within the Sandbox space, and see for myself what number of issues Antavo’s expertise can do. More often than not, after I requested myself, “Can Antavo do that?” the reply was sure! And regardless of all of the mechanics that got here with launching this system, we might shortly get it operating.
Antavo’s Know-how Behind the Hornby Hobbies Loyalty Program
Aiming to reinforce the in-store buyer expertise by a well-known and easy-to-use digital answer, Hornby Hobbies launched its refined Digital Loyalty Card with Antavo’s Digital cross system behind it. The Card, built-in into customers’ Cellular Wallets facilitates real-time visibility of loyalty factors and personalised member-only messaging.
This method fosters a stronger connection between prospects and their hobbies, enriching the general buyer journey and positioning the retailer as a pacesetter in delivering distinctive omnichannel experiences. It additionally acts as a important a part of the corporate’s 2024 retail technique, which is targeted on testing and studying, at pace, the expansion drivers that hyperlink the lived expertise with their on-line commerce.
In Conclusion
The Pastime Rewards loyalty program, powered by Antavo’s expertise, has efficiently engaged prospects and boosted transactions by a enjoyable and interesting loyalty program.
Are you interested by revamping your loyalty program, too? Get in contact with our consultants by reserving a demo to see our platform’s capabilities or sending us an RFP.
And don’t overlook to obtain our worksheet on idea constructing!
Zsuzsanna is a Loyalty Specialist with years of expertise in digital advertising and e-commerce. Zsuzsanna is thought for having an analytic method and high-level communication abilities, serving to her ship partaking content material. In her free time, she enjoys watching Formulation 1 and listening to infinite Taylor Swift playlists.
