From scale to significance, every thing it is advisable know concerning the Australian loyalty market
Wiser Views brings you interviews with executives who’re influencing progress and alter in digital and buyer loyalty advertising and marketing.
That is the ultimate a part of a three-part dialogue with Adam Posner, CEO and founding father of The Level of Loyalty, hosted by Invoice Hanifin, CEO Sensible Marketer Group.
Since 2013, Adam has authored nineteen in-depth shopper analysis research beneath the title of For Love or Cash
. The research monitor the heart beat of buyer loyalty and loyalty packages in Australia and New Zealand and are instructive to each manufacturers and loyalty entrepreneurs.
In Half One, Adam walked by essentially the most provocative findings of the 2026 report and shared his views on the place loyalty is heading.
Half Two shared a dialogue on why loyalty packages proceed to be information wealthy and relevance poor, whether or not agentic procuring will kill buyer loyalty, and we had a sneak peek into JOY.LT, the agent created by Adam for many who wish to question the report and customise the best way they’ll use the leads to their enterprise.
On this ultimate phase, Adam and Invoice unpack “Huge L and Little L” loyalty, Adam shares his favourite a part of the report and his interpretation of how we should always outline Belief.
Time Stamps for the Time Starved
:34 – The Three Zones of Loyalty Affect
7:36 – 9 Psychological Levers to Affect Buyer Buy Habits
10:15 – How do you outline Belief?
11:43 – An important factor loyalty program operators must know
14:18 – Adam’s greatest shock on this yr’s analysis
15:47 – Adam’s Loyalty Advertising and marketing Epiphany
18:14 – C-Suite Reliance on Buyer Loyalty
The submit Wiser Views: Adam Posner & The 14th Version of For Love or Cash™ – Half Three appeared first on The Sensible Marketer.
