Snow Monkey Sake Remix, a vibrant new line of ready-to-drink drinks made out of sake, has introduced a partnership with Born Free USA – a number one nonprofit devoted to wildlife conservation and animal advocacy – to assist the Born Free USA Primate Sanctuary.
Launched in Might, the Snow Monkey model attracts inspiration from the joyful vitality of Japanese Macaques: playful, clever, and resourceful primates who, based on legend, have been despatched by the gods to safeguard sacred locations and protect concord between nature and humanity.
“The Macaques are the face of the Snow Monkey model, and as we proceed to develop throughout the U.S., it solely made sense to align with a corporation that seeks to guard actual monkeys,” stated David Knight, CEO of Snow Monkey.
“Born Free USA’s mission to guard wildlife and fight exploitation aligns with our values of sustainability, concord with nature, and giving again to the planet,” added Matt Bell, Founder and CEO of Origami Sake, mother or father firm of Snow Monkey.
Located on 175 acres in South Texas, the Born Free USA Primate Sanctuary offers a secure haven for greater than 200 monkeys, together with macaques, vervets, and baboons – lots of whom have been rescued from the pet commerce, analysis labs, or former zoo captivity.
“Of their pure environments, most primates stay in advanced, multigenerational, social hierarchies, but the merciless pet commerce topics them to lives of isolation,” stated Angela Grimes, CEO, Born Free USA.
“Our sanctuary offers rescued monkeys lifetime care with spacious, pure enclosures, companionship of their very own type – and the power to only be monkeys. We’re grateful to the Snow Monkey staff for his or her assist and look ahead to becoming a member of with them in a dialog about defending these clever, delicate animals.”
Snow Monkey is weaving its assist for Born Free USA into each aspect of its advertising—throughout social media, digital channels, public relations, and client sampling—whereas additionally pledging 1% of annual income to the sanctuary. Followers can additional assist the trigger by donating straight by the Snow Monkey web site (drinksnowmonkey.com) or at tasting occasions.
To amplify the message, Snow Monkey can be leveraging AI to convey its macaque mascots to life in a playful digital marketing campaign designed to spark dialog round conservation. The model has even developed a customized app that lets customers snap selfies alongside digital snow monkeys.
About Born Free USA
Born Free USA works to make sure that all wild animals are handled with compassion and respect and are in a position to stay their lives based on their wants. We oppose the exploitation of untamed animals in captivity and marketing campaign to maintain them the place they belong—within the wild. Born Free USA’s primate sanctuary is among the largest in the US and offers a everlasting dwelling to monkeys rehomed from laboratories or rescued from zoos and personal possession. Comply with them on Twitter, Fb, Instagram, and TikTok!
About Snow Monkey Sake Remix
Snow Monkey Sake Remix is an progressive, great-tasting sake-based RTD which mixes three upward tendencies in beverage alcohol: RTDs; No/Low alcohol and Sake. In contrast to spirit-based RTDs, Snow Monkey (ABV 4.5%) shall be broadly accessible for buy in comfort and grocery shops, in addition to on-line at drinksnowmonkey.com.
Snow Monkey is accessible in 4 East-Meets-West fruit blends – Mandarin & Grapefruit, Mango & Guava, Dragon Fruit & Key Lime and Yuzu & Hibiscus – packaged in a single handy 8-can selection pack (SRP:$19.99)
Dietary information (per 12-ounce can)
- ABV: 4.5%
- Energy: 100
- Sugar: 2 grams
- Carbohydrates: 4 grams
No synthetic substances. No sulfites. Vegan, Gluten Free.
