Prism eLogistics is broadening its function past conventional third-party logistics (3PL) by providing tailor-made consultancy and operational assist to rising startups. The strategy helps new manufacturers develop and its partnership with VitClear, a rising purposeful drink model devoted to delivering clear, efficient diet for high-performance life, is already proving a transparent winner.
VitClear was based in 2024 by Ralph Burrows, a former firefighter who noticed that in publicity to warmth and intense bodily exertion, people can lose as much as 1.2kg of physique weight each half-hour – primarily by way of extreme sweat, resulting in the lack of important nutritional vitamins and minerals.
Pushed by this perception, he developed three purposeful drinks focusing on intestine well being, cognitive operate, and sustained power. With a concentrate on serving athletes, excessive achievers, and wellness-conscious shoppers, VitClear’s clear branding and full dietary breakdown on every can, tapped into rising tendencies in supplementation, nootropics, and no/low (pure) caffeine.
Begin-ups at all times current logistical challenges and the assist of a accomplice within the early phases is essential. Since its collaboration, Prism has performed a pivotal function in serving to VitClear scale its operations by integrating 3PL providers with strategic advisory assist. Prism facilitated the setup VitClear’s TikTok Store, managed Amazon fulfilment, and coordinated European pallet-ready logistics for direct-to-business (D2B) shipments.
Moreover, the staff at Prism developed bespoke packaging options, together with customized pattern bins and mixed-SKU packs combining three flavours – a format that gives retailers versatile, space-efficient choices.
With orders exceeding 9,000 cans to this point, a second manufacturing run already full, and a significant manufacturing run deliberate later this 12 months, VitClear is getting ready for accelerated progress throughout the UK and Europe.
“Figuring out a transparent market want for purposeful drinks that deal with mineral and vitamin substitute was the catalyst for VitClear. Partnering with Prism has enabled us to focus on product growth whereas benefiting from their experience in logistics and operations, that are important to scaling our enterprise,” mentioned Ralph Burrows, Founding father of VitClear.
“Our long-term aim is to steer the nootropic-infused beverage market within the UK and Europe, providing merchandise that improve psychological readability, focus, and power with out the drawbacks of caffeine – and Prism’s assist helps us obtain this.”
The partnership illustrates Prism’s concentrate on assembly the wants of smaller manufacturers, by offering consultancy providers that assist startups navigate the complexities of launching and scaling in a crowded market.
Ian Wright, Managing Director at Prism eLogistics, added: “Startups like Vitclear want extra than simply logistics, they require companions who provide strategic perception and operational excellence. Drawing on our expertise with established beverage manufacturers, we carry greatest practices on the earliest phases that add actual assist to rising firms.”
Because the class beneficial properties momentum globally, Prism’s expanded service providing displays a broader business shift in direction of built-in logistics and advisory options tailor-made for startups and smaller gamers within the purposeful drinks market.
