This episode is offered in audio format on our Let’s Discuss Loyalty podcast and in video format on www.Loyalty.TV.
This republished episode options the SAS Group, the Swedish airline holding firm initially fashioned in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway.
It’s now Scandinavia’s main airline, providing essentially the most departures to, from and inside Scandinavia.
Like many airways, the SAS Group has made vital adjustments to its company construction over time and significantly this yr to its world alliance technique.
SAS was one of many authentic founding members of the Star Alliance in 1997 which it left on 31 August 2024 and it then joined Skyteam the very subsequent day on September 1st 2024! It’s an unbelievable story.
Becoming a member of us to share some insights on their loyalty program and a few current award-winning loyalty-led campaigns is Olivia Wasniewski, who’s the Head of the EuroBonus Program operated by SAS.
