Interactive video adverts make extra of an affect than you may anticipate, in response to new analysis by Amazon Advertisements and Publicis Media.
However in the case of interactivity, “Simplicity is essential,” stated Maggie Zhang, head of world video measurement GTM at Amazon Advertisements, throughout a chat with AdExchanger at CES 2026.
Viewers overwhelmingly favor simple experiences like add-to-cart that may be accomplished shortly, with out taking them out of the video expertise, Zhang stated.
Zhang additionally shared some recommendation for entrepreneurs planning their 2026 video technique – together with interactive alternatives on Amazon Prime Video and which genres to focus on so as to drive essentially the most engagement.
