The numbers
$76 billion: Amazon’s 12-month promoting income.
$20 billion: The corporate’s Q2 advert income, up 26% year-over-year.
$200.6 billion: Second quarter web gross sales, up 20% year-over-year.
$42.2 billion: AWS income, a 37% year-over-year improve.
36 million: Viewership for Amazon Prime’s present Off Campus throughout the first 12 days of its premiere.
30: The variety of new NBA advertisers throughout Prime Video’s first 12 months of streaming rights.
The watercooler speak
Whereas Amazon has aggressively expanded its advert enterprise throughout each streaming and adtech, its core search advert format, Sponsored Merchandise, stays its largest advert providing and “a key driver of progress,” CEO Andy Jassy informed buyers in the course of the earnings name.

