On this planet {of professional} mixology, “excessive proof” is usually a double-edged sword. Whereas greater ABV can carry taste additional, it could additionally carry a warmth that masks the fragile nuances of the agave. In the present day, PATRÓN® Tequila is aiming to resolve that equation with the launch of PATRÓN 100—a 100-proof, small-batch expression distilled to proof with zero dilution.
Crafted at Hacienda PATRÓN within the Highlands of Jalisco, this launch isn’t nearly power; it’s a masterclass in 100% tahona stone manufacturing. By using the volcanic stone wheel to crush the cooked agave, the model is doubling down on a labor-intensive custom that yields a deeper, extra advanced character than trendy roller-mill strategies.
Excessive Proof, Excessive Efficiency
For bartenders, the enchantment of a 50% ABV spirit lies in its “structural integrity.” As ice melts and citrus is added, many commonplace tequilas can lose their voice. PATRÓN 100 was designed particularly to face its floor.
“Excessive proof ought to imply excessive efficiency, not harshness,” says David Rodriguez, PATRÓN Tequila Grasp Distiller. “With PATRÓN 100, we centered on constructing extra depth and construction whereas protecting the balanced profile individuals count on from our tequilas.”
The result’s a blanco that reveals intense notes of cooked agave, minerality, and black pepper, sustaining a refined mouthfeel regardless of its daring proof.
The Return of the Tahona
The timing of the discharge coincides with an enormous shift in shopper habits. In accordance with current Nielsen information, tahona-produced unaged tequilas are presently outpacing progress within the broader blanco class.
“Individuals are paying nearer consideration to how tequila is made and gravitating towards deeper, extra genuine agave flavors,” explains Samantha Newby, International VP PATRÓN, Innovation & Sustainability. With 18 tahona wheels at their disposal, PATRÓN is uniquely positioned to scale this heritage-driven craft with out reducing corners.
On the Street: The Let’s Roll Tour
To have fun the launch, PATRÓN is hitting the pavement with the Let’s Roll Tour. The initiative options 100 pop-ups with 100 bartenders over 100 days. The tour will culminate on Nationwide Tequila Day (July twenty fourth) throughout Tales of the Cocktail in New Orleans—the trade’s premier gathering.
For extra data and to comply with the Let’s Roll Tour, go to patrontequila.com.
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