With a lot sign jamming, disinformation, spam, and outright fakery flooding the market in the present day, it’s more and more onerous to inform fiction from truth. Right here’s one thing that’s painfully actual: the worldwide commerce in faux items is estimated at $467 billion (USD). That’s an actual drawback and Nigeria’s skincare market has not been spared.
Consequently, Nigerians are susceptible to utilizing merchandise made with unregulated, untested and doubtlessly dangerous elements. Enter the brand new Vaseline Authenticator, a free WhatsApp-based software that confirms the authenticity of Vaseline Physique Oils in seconds.
Leo Singapore developed the brand new software and the inventive marketing campaign in partnership with Unilever Worldwide.
“This temporary began as a counterfeit drawback however turned out to be one of the participating campaigns we’ve ever made. An actual Nigerian Prince combating fakes – we felt that may be fairly a shocking answer to an actual enterprise drawback,” says Asheen Naidu, Group Government Inventive Director at Leo Singapore.
For years, the thought of a “Nigerian Prince” has been synonymous with on-line scams. With this in thoughts, the marketing campaign playfully introduces Prince Chris Okagbue of the Onitsha Kingdom, portraying him as the perfect determine to reclaim the narrative and restore belief.
Prince Okagbue can be an completed actor with a protracted checklist of movie and TV credit.
“Don’t let fakes get beneath your pores and skin,” he cheekily says in a pitch that’s each humorous and for actual.
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