For anybody who takes the free, ad-funded possibility on streaming companies, the fixed, unskippable, extremely interruptive model messages can look like torture. It’s as if promoting is nothing greater than an instrument used to torture you into paying for subscriptions.
So it’s attention-grabbing that Spotify’s marketing campaign selling “ad-free music listening” freely dangers annoying its advertisers by demonstrating simply how a lot an ad-break can break your expertise.
Paradoxically, this marketing campaign created by an company known as Machine_ is fairly good. They didn’t even use AI to create the pictures, amazingly. Ice-cold water, feathers, eye drops and freezers assist underline the very human message. (Extra under.)
MAA artistic scale: 7.5
