The Prime 254 Buyer Loyalty Statistics for 2026 and Past

Let’s take a deep dive into loyalty statistics to search out out what metrics are set to form the approaching years. There’s a lot on the road: in line with Fortune Enterprise Insights, the worldwide loyalty administration market measurement was valued at $15.19 billion in 2025 and is projected to develop from $17.38 billion in 2026 to $51.65 billion by 2034, exhibiting a CAGR of 14.6% through the forecast interval. That’s why it’s essential for firms to pay attention to these numbers. Put together your self for essentially the most intensive compilation of buyer loyalty statistics for the 12 months 2026!

Additionally, be at liberty to take a look at Antavo’s International Buyer Loyalty Report that includes present and future loyalty business traits.

Exploring the Buyer Loyalty Market in 2026

As you dive into this assortment, you’ll uncover not simply buyer loyalty, loyalty advertising and marketing, and loyalty program statistics, but additionally insights into key questions comparable to: 

• How AI is reshaping enterprise and buyer engagement
• Why buyer loyalty is pushed by greater than worth or repeat purchases
• Why buyer expertise stays a serious loyalty battleground
• Why loyalty advertising and marketing must grow to be extra strategic and customer-centric
• Why loyalty packages stay worthwhile, however many have to evolve

Inside our intensive compilation of greater than 250 buyer loyalty, loyalty advertising and marketing, and loyalty program statistics, you’ll undoubtedly discover the solutions you search. 

We’ve put collectively an array of thrilling loyalty statistics and assets, not solely from Antavo but additionally from famend firms comparable to Accenture, Adobe, Capgemini, Deloitte, Forrester, Gartner, HubSpot, KPMG, McKinsey, Ogilvy, PwC, and SAP. Moreover, we’ve included assets from a number of of our companions, like Acxiom, Braze, Dotdigital, and Salesforce. Yow will discover hyperlinks to all these sources on the finish of the article. So, proceed studying to find at present’s most fascinating loyalty metrics.

1. Information, AI, Orchestration – Enterprise Statistics

Information and AI are quickly reshaping how companies perceive clients, run advertising and marketing operations, and make selections. The stats present that firms are investing closely in AI, bringing extra exercise in-house, piloting AI brokers, and utilizing predictive insights to phase audiences and enhance marketing campaign planning. On the identical time, many groups nonetheless face main obstacles, from fragmented techniques and unclear knowledge possession to privateness strain, cybersecurity issues, and gaps between what manufacturers consider they clarify and what clients truly perceive. The subsequent aggressive benefit will come from manufacturers that may join their knowledge, use AI responsibly, and switch buyer perception into coordinated, helpful experiences throughout each channel. 

1. 64% of surveyed organizations plan to extend AI investments over the following two years. (Deloitte)
2. 90% of retail executives anticipate AI for use greater than serps by 2026. (Deloitte)
3. Pushed by confidence in AI instruments, 94% of retail executives anticipate to deliver extra advertising and marketing actions in-house. (Deloitte)
4. 40% of agentic initiatives will fail by 2027. (Gartner)
5. 75% of executives say the strain to implement AI comes from high inner stakeholders greater than clients. (PwC)
6. 98% of entrepreneurs with AI report at the very least one barrier to personalization. (Salesforce)
7. 48% of entrepreneurs say they haven’t found out the way to adapt advertising and marketing methods to the broad use of AI. (Salesforce)
8. 41% of entrepreneurs utilizing AI predict conduct to phase audiences, in contrast with 30% of entrepreneurs with out AI. (Salesforce)
9. Not less than 15% of day-to-day work selections will likely be made autonomously by means of agentic AI by 2028. (Gartner)
10. 33% of enterprise software program purposes will embrace agentic AI by 2028. (Gartner)
11. 82% of enterprise leaders consider their firm’s id should evolve to maintain tempo with AI’s affect on markets. (Gartner)
12. 65% of CMOs anticipate AI to dramatically change their position inside two years. (Gartner)
13. 81% of selling leaders have AI brokers within the piloting or manufacturing section. (Gartner)
14. 49% of CMOs report that they have to make important adjustments to their advertising and marketing workforce’s composition and expertise over the following two years. (Gartner)
15. 37% of CMOs say they plan to create new AI-focused roles. (Gartner)
16. Almost 50% of CMOs report that GenAI adoption has shifted advertising and marketing roles and obligations sooner than anticipated. (Gartner)
17. 64% of executives say their organizations are creating extra differentiated merchandise to fulfill new wants and priorities, and 63% say their organizations are pursuing extra various go-to-market channels. (Accenture)
18. 84% of enterprise leaders consider that, sooner or later, clients will anticipate to speak to manufacturers as naturally as they discuss to mates. (Acxiom)
19. 85% of enterprise leaders say that as voice and chat substitute search, manufacturers that don’t adapt threat vanishing from the dialog. (Acxiom)
20. 50% of retail executives report improved decision-making capabilities with AI insights. (Adobe)
21. 41% of shops say fragmented knowledge is stopping them from delivering real-time personalization. (Adobe)
22. 93% of entrepreneurs credit score AI with extra correct buyer insights, however the proportion of customers who really feel seen is 40 factors decrease. (Braze)
23. 60% of entrepreneurs use AI to assist personalization throughout channels, however 48% lack the instruments wanted to orchestrate coordinated cross-channel experiences. (Braze)
24. 95% of selling leaders anticipate AI to ship ROI that drives enterprise progress. (Braze)
25. 35% of companies say that restricted integration prevents clear efficiency evaluation. (Antavo)
26. 45% of CMOs elevated their paid search funds this 12 months, and 40% elevated their website positioning funding. (Gartner)
27. By 2028, digital entrepreneurs are anticipated to allocate 30% of their paid social funds to assist promoting and partnerships on subscription-based channels. (Gartner)
28. By 2028, mass digital detoxing will drive CMOs to spend 70% of their complete advertising and marketing funds on offline channels to raised have interaction customers. (Gartner)
29. By 2027, 85% of buyer knowledge will likely be generated from automated interactions or these led by AI brokers. (Gartner)
30. 82% of CMOs say one-to-one personalization isn’t practical proper now, and their greatest cited impediment is unclear possession or entry to knowledge and instruments, an integral a part of activating personalised advertising and marketing. (PwC)
31. 88% of CMOs say privateness guidelines are making personalization harder. (PwC)
32. 52% of CMOs say they clearly clarify the worth of their knowledge insurance policies to clients. (PwC)
33. 48% of CMOs say constructing belief with clients by means of privateness and consent is a excessive precedence. (PwC)
34. 36% of CMOs say managing knowledge is a serious problem. (PwC)
35. 45% of CMOs strongly agree that they’ve the required knowledge to fulfill altering buyer wants, however solely 38% say the identical about utilizing it successfully. (PwC)
36. 91% of CMOs say extra frequent and/or broader cyber assaults pose a reasonable or critical threat to their firm. (PwC)
37. The manufacturers that do spend money on communities are already having fun with some long-term rewards. The manufacturers which have fandoms targeted on the advantages they provide report that nearly 40% of engaged neighborhood members are extra loyal and have a tendency to spend extra over time. (Acxiom)
38. 39% of manufacturers say {that a} bigger buyer lifetime worth is the most important profit of investing in a neighborhood or fandom. (Acxiom)
39. 39% of manufacturers say that elevated buyer loyalty is the most important benefit of investing in a neighborhood or fandom. (Acxiom)
40. 36% of manufacturers say that improved buyer engagement is the most important profit of investing in a neighborhood or fandom. (Acxiom)
41. 64% of consumers say it’s vital for manufacturers to reveal a dedication to inclusivity by means of their services, and that is much more vital for youthful age teams. (Acxiom)
42. 34% of customers say a model’s advertising and marketing and communications ought to be inclusive, for instance, by guaranteeing they are often accessed in a number of languages. (Acxiom)
43. 68% of manufacturers consider they provide a transparent worth alternate for capturing their clients’ info. (Acxiom)
44. 67% of manufacturers consider their clients have a great understanding of how their knowledge is used for advertising and marketing and promoting. However solely 56% of customers say that is the case. (Acxiom)
45. 78% of manufacturers really feel they’re assembly buyer expectations round private knowledge assortment. However solely 49% of customers say they’re glad with the present degree of knowledge transparency that firms present. (Acxiom)
46. Solely 32% of entrepreneurs are utterly glad with how they use buyer knowledge to create related experiences. (Salesforce)
47. 34% of entrepreneurs are utterly glad with the way in which they’re unifying buyer knowledge. (Salesforce)
48. Entrepreneurs use a median of 9 totally different techniques to achieve a greater understanding of their viewers throughout the whole buyer journey. (Salesforce)
49. 80% of entrepreneurs use loyalty packages to seize buyer knowledge. (Salesforce)
50. 85% of entrepreneurs use buyer retention content material for present clients, like loyalty program invites, for personalization. (Salesforce)
51. 58% of entrepreneurs say loyalty knowledge is totally built-in all through all features and departments. (Salesforce)
52. Solely 48% of entrepreneurs monitor buyer lifetime worth (CLV). (Salesforce)
53. 78% of entrepreneurs are glad with their capacity to have interaction clients throughout channels. (Salesforce)
54. 71% of consumers are more and more protecting of their private info. (Salesforce)
55. 64% of consumers consider firms are reckless with buyer knowledge. (Salesforce)
56. 60% of companies monitor contribution to enhancing CX high quality or loyalty. (Forrester)
57. 45% of customers really feel extra comfy with manufacturers utilizing buy historical past than their on-line looking historical past. (Gartner)
58. 45% of Customers are additionally extra open to personalization primarily based on communication preferences or private preferences, comparable to a interest. (Gartner)
59. 62% of customers would moderately surrender extra related and personalised experiences than have their digital behaviors tracked. (Gartner)

2. Relevance, Retention, and Progress – Loyalty Advertising Statistics

Loyalty advertising and marketing is turning into a key driver of buyer progress and retention, however the knowledge present that relevance stays a serious problem. Many customers really feel the advertising and marketing they obtain isn’t personalised sufficient, and even after they be part of membership packages or share choice knowledge, they don’t at all times see a greater purchasing expertise in return. 

On the identical time, manufacturers acknowledge the worth of rewarding loyalty by means of unique gives, experiences, suggestions, tiered advantages, and advocacy, with many utilizing buyer knowledge, AI, and machine studying to make these interactions extra tailor-made. The chance lies in transferring past generic campaigns and utilizing loyalty as a strategic engine to drive deeper engagement, stronger referrals, larger buyer lifetime worth, and extra significant omnichannel experiences.

60. 60% of customers consider many of the advertising and marketing emails they obtain aren’t related to them. (SAP)
61. 16% of entrepreneurs say they really feel they will excel within the new engagement-driven panorama. (SAP)
62. 68% of selling groups say that AI is meaningfully rising their productiveness, releasing up treasured time for strategic pondering on the way to join with clients. (HubSpot)
63. 93% of entrepreneurs report that personalization improves leads or purchases. (HubSpot)
64. Causes for switching manufacturers: 60% say that solely loyalty membership holders obtain a customized expertise in comparison with non-members. 65% say subscribing to a membership program and sharing choice knowledge didn’t end in a greater purchasing expertise. (Capgemini)
65. Meal equipment manufacturers command the very best loyalty, in line with 70% of customers, adopted by luxurious merchandise at 65%. Amongst retailers, last-mile supply providers like Instacart got here high, adopted by e-tailers (68% and 65%, respectively). (Capgemini)
66. Fast supply, product assortment, a loyalty program, and a seamless omnichannel purchasing expertise are the high components influencing client loyalty with regards to grocery shops. (Capgemini)
67. Product assortment, a loyalty program, product customization, and a seamless omnichannel purchasing experience are the high components influencing client loyalty in attire and style shops. (Capgemini)
68. 69% of manufacturers provide rewards and advantages to their most loyal clients, 68% to present clients, and 45% to new clients. (Acxiom)
69. 61% of manufacturers that provide rewards and advantages have a loyalty scheme or plan. (Acxiom)
70. 66% of manufacturers that provide rewards and advantages require clients to enroll to a plan to be able to obtain advantages. (Acxiom)
71. 44% of customers are prepared to share private knowledge with a model in return for added loyalty rewards. (Acxiom)
72. 36% have been unwilling, and 20% have been uncertain, indicating that manufacturers both want to supply extra engaging rewards or construct better belief round knowledge privateness. (Acxiom)
73. 46% of manufacturers say that extra buyer referrals by means of model advocates is the highest profit for rewarding loyalty. 44% say it’s enhanced buyer lifetime worth, 42% it’s elevated buyer retention, and 37% it’s entry to worthwhile buyer knowledge. (Acxiom)
74. Solely 33% of manufacturers say they use advocacy or referrals to measure loyalty, which is stunning when referrals by means of model advocates have been recognized as one of many high advantages of reward packages. (Acxiom)
75. Solely 6% of manufacturers use the online promoter rating (NPS), which has been the usual measurement of buyer satisfaction and loyalty for the final 20 years. (Acxiom)
76. 67% of the organizations that reward their clients are leveraging buyer knowledge to personalize advantages. And 49% of those are utilizing AI or machine studying to take action. (Acxiom)
77. 51% of manufacturers reward loyalty with unique reductions or gives, 49% with unique occasions or experiences, and 48% with personalised suggestions. (Acxiom)
78. 72% of manufacturers really feel it might be useful to create a way of exclusivity round their loyalty schemes. (Acxiom)
79. 70% of the manufacturers that reward clients provide tiered advantages, and of those, 42% are make the most of AI or machine studying to assist a tiered system and ship personalized experiences. (Acxiom)

3. Rewards, Recognition, Relationships – Buyer Loyalty Statistics

Buyer loyalty is more and more influenced by how nicely manufacturers make buyers really feel understood, appreciated, and rewarded past worth alone. The info exhibits that youthful customers are particularly prepared to share info and spend extra when manufacturers provide tailor-made perks, higher gives, and experiences that really feel particular to them. Nonetheless, many firms nonetheless battle to face out, with generic messaging, disconnected channels, extreme promotions, and unclear advantages weakening the customer-brand connection. To maintain buyers coming again, manufacturers want to mix significant rewards, clear communication, easy omnichannel journeys, and accountable knowledge practices in order that clients really feel seen, supported, and genuinely appreciated over time.  

80. 40% of a model’s perceived worth is pushed by components apart from worth. (Deloitte)
81. 89% of Gen Z and 87% of Millennials surveyed are prepared to share private info for extra tailor-made gives or experiences. (Deloitte)
82. 62% of Gen Z and 64% of Millennials say they’d decide into hyper-personalized loyalty settings to entry higher perks and rewards. (Deloitte)
83. 51% of Gen Z and 53% of Millennials say they would spend extra at that model if it supplied a customized expertise. (Deloitte)
84. 38% of Gen X and 19% of Boomers say they would spend extra at that model if it supplied a customized expertise. (Deloitte)
85. 46% of retail executives are targeted on enhancing omnichannel experiences as a high progress alternative for 2026. (Deloitte)
86. 84% of manufacturers don’t excel in differentiating themselves with personalization. (SAP) 
87. 84% of executives say they’ve elevated spending on buyer loyalty, 83% admit they want higher instruments to measure what’s truly driving purchases. (PwC)
88. 46% of selling groups report challenges attributable to a scarcity of knowledge on buyer preferences and issue offering content material related to buyer wants. (Salesforce)
89. 71% of customers would change manufacturers if pack sizes or product high quality have been decreased with out clear communication. (Capgemini)
90. 31% of customers who use AI every day say it has made them conscious of how related all model messaging sounds. (Accenture)
91. 93% of entrepreneurs say AI helps them perceive their clients’ needs and wishes extra precisely, however 53% of customers say manufacturers are precisely predicting their needs and wishes. (Braze)
92. 52% of customers say most manufacturers they see on-line look the identical, with no memorable distinction. (Braze)
93. 41% of QSR manufacturers are top-performing with regards to utilizing knowledge to personalize messages, coming in eight factors above the worldwide common and simply outperforming all different industries. (Braze)
94. 93% of customers report that every day promotional messages from manufacturers are “an excessive amount of”. (Dotdigital)
95. 60% of customers would select a model that gives a loyalty scheme over one that doesn’t. (Acxiom)
96. 59% of customers consider they need to obtain advantages (like reductions or rewards) as a brand new buyer, and a considerably better 78% consider they deserve rewards for being a loyal buyer. (Acxiom)
97. 78% are extra prone to keep loyal to a model in the event that they obtain rewards in return for his or her continued funding. (Acxiom)
98. 66% of customers say that reductions or rewards not out there to all clients would make them extra prone to take into account a model for his or her subsequent buy. (Acxiom)
99. 52% of customers say that gives or rewards which might be tailor-made to their preferences would make them extra prone to take into account a model for his or her subsequent buy. (Acxiom)
100. 40% of customers say that early entry to gross sales would make them extra prone to take into account a model for his or her subsequent buy. (Acxiom)
101. 40% of customers report canceling a membership or subscription attributable to a scarcity of worth for cash. 31% as a result of the rewards felt insufficient, and 29% attributable to poor customer support. (Acxiom)
102. 91% of organizations provide some type of reward to their clients. (Acxiom)
103. Among the many 91% of manufacturers providing rewards or advantages, 56% place a powerful emphasis on their most loyal clients. (Acxiom)
104. 83% of program house owners who measure ROI reported a constructive return on funding. They stated that their loyalty program generates 5.2 instances extra income than it prices. Final 12 months it was 4.8X. (Antavo)
105. Solely 39% of entrepreneurs say their clients get full loyalty program performance throughout touchpoints. (Salesforce)
106. 29% of CMOs say attracting and retaining clients is a serious problem. (PwC)
107. 76% of CMOs say complying with privateness laws is a problem, and it makes it troublesome to construct belief and discover lasting buyer loyalty. (PwC)

4. Belief, Ease, and Personalization – Buyer Expertise Statistics

Buyer expertise has grow to be one of the vital vital drivers of loyalty, however manufacturers are beneath rising strain to maintain up with rising expectations. The info exhibits that buyers need experiences which might be straightforward, constant, personalised, and reliable throughout each channel, but many nonetheless really feel misunderstood, pissed off by disconnected journeys, or involved about how their knowledge is used. 

AI and automation are creating new alternatives to ship sooner assist and extra tailor-made interactions, however clients nonetheless anticipate transparency, management, and human-centered experiences that cut back effort moderately than add complexity. As worth sensitivity, model values, on-line critiques, and authenticity all affect shopping for selections, the manufacturers that stand out will likely be people who make clients really feel acknowledged, revered, and genuinely supported at each touchpoint. 

108. Within the US, for the second 12 months in a row, 25% of manufacturers’ buyer expertise rankings declined in 2025, in comparison with solely 7% that improved. (Forrester)
109. Throughout Europe, 7% of manufacturers improved their buyer expertise scores this 12 months, whereas 2% declined and 90% remained statistically unchanged. (Forrester)
110. In Australia, Singapore, and India, 37% of manufacturers’ buyer expertise scores fell, and 58% remained unchanged. (Forrester)
111. 40% of customers say manufacturers don’t perceive them as folks. (SAP)
112. 15% of customers purchase merchandise purely as a result of they’re trending or going viral on TikTok particularly. (SAP)
113. 15% of customers have purchased merchandise they didn’t even want, simply because they have been trending, whereas 20% of customers really feel emotionally related to merchandise simply because they’re trending. (SAP)
114. 29% of customers rapidly lose curiosity in merchandise after they cease trending, even when they have been obsessive about them at first. (SAP)
115. 19% of customers belief merchandise extra and consider the hype in the event that they’re going viral. (SAP)
116. 70% of Gen Z say they’re loyal to a model they love and belief, whereas 39% have switched manufacturers over poor sustainability practices. (SAP)
117. 69% of customers say that evaluating costs considerably influences their resolution to have interaction with a model, and that quantity extends to 70% throughout a number of industries. (PwC)
118. 61% of consumers say on-line critiques and rankings affect their resolution to have interaction with manufacturers. (PwC)
119. 29% of customers say they stopped utilizing or shopping for from a model attributable to a poor buyer expertise, both on-line or in particular person. (PwC)
120. 70% of executives suppose buyer expectations are outpacing their group’s capacity to adapt. (PwC)
121. 75% of customers say it appears like manufacturers don’t take into consideration whether or not customers even need the know-how they’re investing in. (PwC)
122. 56% of U.S. customers say they may embrace AI or have already got, up from 48% in 2023. (Gartner)
123. By 2028, 60% of manufacturers will use agentic AI to facilitate streamlined one-to-one client interactions. (Gartner)
124. 70% of customers suppose AI is altering how we work together with manufacturers sooner than anybody is prepared for. (Acxiom)
125. Solely 30% of customers would select a conversational interface for on a regular basis assist. (Acxiom)
126. Nonetheless, 97% of manufacturers anticipate conversational interfaces to be broadly used within the subsequent 2-3 years. 65% of consumers say that if AI decides for them, it stops being their expertise. (Acxiom)
127. A major 45% of customers agree that if AI makes the suitable decisions for them, they don’t have to know the way it works. (Acxiom)
128. 58% of consumers say that, regardless of AI, it nonetheless takes an excessive amount of effort to have interaction with manufacturers. (Acxiom)
129. 73% of customers say a standout expertise requires minimal effort from manufacturers.(Acxiom)
130. 73% of consumers say it’s irritating after they have to leap between apps or platforms simply to get one factor performed. (Acxiom)
131. 81% of manufacturers consider agentic AI will streamline buyer journeys, however at the price of buyer alternative. (Acxiom)
132. 63% % of clients need generative AI to supply hyper-personalized content material. (Capgemini)
133. 71% of customers are anxious a few lack of readability and transparency relating to how Gen AI makes use of their private knowledge. (Capgemini)
134. 75% of customers discover conventional ‘money-off’ promotions to be the best deal, adopted by proportion reductions (74%) and BOGOF (73%). (Capgemini)
135. 65% of customers agree that know-how has made purchasing much less nerve-racking. (Capgemini)
136. 34% of customers would change from a most well-liked model to 1 that makes them really feel particular. (Accenture)
137. 75% of customers say a constant expertise throughout all bodily and digital channels is vital, however solely 41% of manufacturers ship this successfully. (Adobe)
138. 66% of customers anticipate fast assist through automated techniques like chatbots or digital assistants. (Adobe)
139. 87% of customers anticipate retailers to deal with their private knowledge responsibly and securely, however solely 46% consider manufacturers are doing so. (Adobe)
140. Clients who acquired personalised communications have been 3.7 instances extra prone to buy extra from a model or provider than initially meant in comparison with clients who didn’t obtain personalised communications. (Gartner)
141. 58% of customers say manufacturers don’t perceive their wants and preferences. (Gartner)
142.  48% of consumers perceived personalised digital communications as irrelevant, creepy, or each. (Gartner)
143. 31% of entrepreneurs are utterly glad with the way in which they ship omnichannel experiences. (Salesforce)
144. 50% of all customers report that model values have grow to be extra vital to them over the previous few years. (Ogilvy)
145. 98% of customers are conscious that their knowledge is getting used to tailor advertising and marketing and promoting. But solely 57% really feel they’ve a cheap understanding of how their knowledge is getting used. (Acxiom)
146. 78% of customers say they’re extra prone to belief a model if it’s clear concerning the private knowledge it collects. (Acxiom)
147. 53% typically or at all times query the authenticity of product critiques after they see them. (Accenture)
148. 60% of persons are questioning the authenticity of on-line content material greater than earlier than. (Accenture)
149. Of that 60% 77% point out they’re extra intentional about their use of social media as an alternative. (Accenture)
150. As a substitute of doomscrolling, 52% are spending time with mates in particular person, and 42% are purchasing in bodily retail greater than they did a 12 months earlier than. (Accenture)
151. 68% of individuals would have interaction extra with a model that educates them by means of blogs and movies. (Accenture)
152. 40% of CMOs say personalizing the client expertise is a excessive precedence. (PwC)
153. 45% of customers tried a brand new model within the final 12 months as a result of it supplied higher offers. (Salesforce)
154. 65% of customers stopped shopping for from a model within the final 12 months due to excessive costs. (Salesforce)
155. 43% of customers stopped shopping for from a model within the final 12 months due to a poor customer support expertise. (Salesforce)
156. 73% of consumers really feel manufacturers deal with them as distinctive people, up from 39% in 2023, however solely 49% really feel manufacturers use their info in a useful approach. (Salesforce)

5. Know-how, Innovation, and Affect – Buyer Engagement Statistics 

AI is rapidly reshaping how manufacturers have interaction with clients, from AI-powered private buyers and purchasing instruments to customer support automation, predictive insights, and extra environment friendly advertising and marketing workflows. The chance is obvious: customers are more and more open to AI when it delivers related, useful, and personalised experiences, whereas companies are investing closely in AI to enhance effectivity, suggestions, and buyer outcomes. 

Nonetheless, the information additionally exhibits that belief stays the deciding issue. Many purchasers are nonetheless uncomfortable with manufacturers utilizing AI to know their wants, and so they need transparency, management, and human validation when AI is concerned. As AI turns into a bigger a part of the client journey, essentially the most profitable manufacturers will likely be people who mix clever automation with clear communication, accountable knowledge use, and a human contact that reassures clients and enhances their expertise.

157. 58% of customers say they’re solely considerably or under no circumstances comfy utilizing AI instruments to have interaction with manufacturers. (PwC)
158. 92% of executives say it could be useful to have mechanisms in place to collect buyer suggestions on their AI options. (PwC)
159. Customers are comparatively accepting of AI, with 83% prepared to let manufacturers use it to affect their selections. (Acxiom)
160. 25% of consumers have already used Gen AI purchasing instruments in 2025, whereas an extra 31% plan to make use of them sooner or later. (Capgemini)
161. 75% of clients are open to utilizing a trusted AI-powered private shopper that understands their wants. (Accenture)
162. 72% of manufacturers utilizing AI in customer support report elevated constructive buyer suggestions. (Acxiom)
163. 59% of these manufacturers utilizing AI in customer support are seeing enchancment in inner efficiencies, and 55% say they’re lowering overheads within the CX perform. (Acxiom)
164. Customers have gotten extra conscious of AI’s position of their every day lives. 75% report having at the very least a primary understanding of AI, solely 23% say they’ve a stable grasp on the way it works. (Acxiom)
165. By 2027, cell app utilization is predicted to lower by 25% as audiences shift to utilizing AI assistants. (Gartner)
166. 78% of organizations are utilizing AI in at the very least one enterprise perform, and 92% of executives are planning to take a position extra over the following three years. (McKinsey)
167. 34% of entrepreneurs are utterly glad with how they’re unlocking the worth of AI. (Salesforce)
168. 62% of CM leaders anticipate generative AI to ship measurable worth throughout the subsequent 12 months or extra. (PwC)
169.  78% of CMOs say they’d use GenAI to make adjustments to their enterprise mannequin. (PwC)
170. 32% of selling organizations have totally carried out AI of their workflows, and a further 43% are experimenting with it. (Salesforce)
171. 68% of consumers say advances in AI make it extra vital for firms to be reliable. (Salesforce)
172. 72% of consumers consider it’s vital to know when they’re speaking with an AI agent. (Salesforce)
173. Solely 39% of consumers are comfy with manufacturers utilizing AI to know their wants. (Salesforce)
174. 40% of consumers agree that AI raises the bar on buyer expertise. (Salesforce)
175. 71% of consumers consider it’s vital for a human to validate the output of AI. (Salesforce)

6. Engagement, Worth, and Reinvention – Loyalty Program Statistics

Loyalty packages proceed to affect buyer conduct, with customers spending extra, partaking extra typically, and even selecting manufacturers primarily based on the advantages they provide. Nonetheless, the information additionally reveals a rising rigidity: clients are enrolled in a number of packages however actively have interaction with fewer of them, and lots of have gotten extra selective about the place they make investments their consideration. 

Reductions, rewards, cell entry, personalization, and versatile advantages nonetheless matter, however manufacturers should now go additional to show ongoing worth and keep away from loyalty fatigue. For program house owners, this creates each strain and alternative: whereas many report constructive ROI and robust satisfaction, challenges round knowledge evaluation, integration, measurement, and long-term engagement stay. 

The subsequent period of loyalty will likely be outlined by smarter know-how, AI-driven personalization, reward customization, seamless omnichannel experiences, and packages that really feel genuinely helpful in clients’ on a regular basis lives.

176. 72% of customers say loyalty packages make them extra prone to spend with their most well-liked model. (Deloitte)
177. 56% of customers enhance their spending due to this system. (Deloitte)
178. 80% of customers word they get extra from the model due to the loyalty program. (Deloitte)
179. Throughout industries, the common client enrolls in 8 loyalty packages, but actively participates in solely 5. (Deloitte)
180.  64% of customers are extra prone to spend with a model if they’ve a loyalty card or subscription. (SAP)
181. 42% of Millennials have a model’s app on their cellphone. (SAP)
182. 57% of executives say that whereas buyer loyalty is significant, 46% say their firm’s present loyalty program will likely be irrelevant in three years. (PwC)
183. 65% of customers say loyalty packages affect switching selections. (Capgemini)
184. 41% of customers stay loyal to a model particularly as a result of it gives a loyalty program. (EY)
185. In 2025, 50% of customers really feel extra constructive a few model with loyalty packages, in contrast with 67% in 2024. (EY)
186. In 2025, 43% of consumers consider that loyalty packages enhance their spending to a common or nice extent, in contrast with 58% in 2024. (EY)
187. 52% of clients use loyalty packages at the very least weekly, as in comparison with 10% every day, 25% month-to-month, and 5% yearly. (EY)
188. 35% of customers are signing up for loyalty packages on firm websites, 30% on manufacturers’ cell apps, and 16% on the retailer checkout counter. (EY)
189. 58% of customers enroll in loyalty packages to get rewards on a present buy, and 50% enroll for particular loyalty reductions. (EY)
190. 31% of company loyalty packages can be found by means of in-store/POS, 48% by means of on-line channels, 37% by means of cell purposes, and 40% by means of omnichannel channels. (EY)
191. 41% of customers use cell apps for loyalty packages 1-2 instances per week, 12% use them every day, 32% use them 1-2 instances a month, 12% use them not often, and 4% by no means use them. (EY)
192. 69% of customers say they get pleasure from and discover reductions and coupons essentially the most worthwhile of rewards and loyalty packages. (EY)
193. 22% of consumers are probably to join a program by means of a buddy’s advice. (EY)
194. 77% of US on-line adults agree that they like to have interaction with loyalty packages even after they’re not buying. (Forrester)
195. 46% of manufacturers say the most important problem when operating a loyalty program is the problem of measuring program success, 44% say the problem of sustaining long-term, 43% say knowledge privateness and safety issues, and  38% say the problem of getting clients to redeem factors. (Acxiom)
196. 21% of the manufacturers that declare to reward clients have a devoted loyalty platform or software program system to handle their loyalty program. (Acxiom)
197. 45% of manufacturers utilizing a loyalty platform report struggling to totally combine it with their present techniques. (Acxiom)
198. 89% of program house owners are assured that loyalty is driving worth that they wouldn’t get in any other case. (Antavo)
199. 9 out of 10 program house owners say that they have challenges analyzing their loyalty knowledge.
200. 83% of loyalty program house owners are glad or very glad with their loyalty program. (Antavo)
201. 91% of loyalty program house owners use loyalty knowledge in pricing and promotions. (Antavo)
202. 51% of entrepreneurs now use AI in loyalty program administration, an enormous leap from 2025’s 37%. (Antavo)
203. 41% of customers stated that they want to see loyalty program factors that don’t expire. (Antavo)
204. 66% of consumers say that utilizing a loyalty program is now a part of their lives. (Antavo)
205. 49% members say it takes too lengthy to earn rewards, 41% are pissed off by expiring factors, and 39% discover rewards unattractive. (Antavo)
206. 74% of loyalty program members give up after 2 months in 2025, that means that they cease partaking however nonetheless keep their membership. (Antavo)
207. Whereas 83% of entrepreneurs consider they make members really feel valued, solely 56% of customers really feel the identical. (Antavo)
208. 69% of consumers say promotions affect their purchasing conduct. (Antavo)
209. 36% of consumers would use factors pooling if it have been out there, whereas 72% would store extra with manufacturers that supply this performance. (Antavo)
210. 59% of loyalty program house owners who additionally run promotions could transfer promotional spend into loyalty and engagement. (Antavo)
211. 44% of loyalty program house owners say that the most important pink flag is investing closely with out seeing an affect on monetary returns or buyer engagement. (Antavo)
212. 93% of loyalty program house owners who monitor ROI reported constructive returns, with a median of 5.3X. (Antavo)
213. 51% of program house owners stated they’re providing AI-driven personalization, and 41% stated they plan to supply it within the subsequent two years. (Antavo)
214. Most manufacturers with loyalty packages are already operating promotions, with 6 out of 10 meaning to allocate extra funds into loyalty. (Antavo)
215. 59% of millennial customers take into account loyalty packages to be vital or extraordinarily vital for future loyalty and dedication to a model. (Dotdigital)
216. 50% of millennials most well-liked 50% cashback as a loyalty reward, 49% free delivery and supply, whereas 42% most well-liked birthday and anniversary rewards. (Dotdigital)
217. 62% of manufacturers are glad with their loyalty program as a result of it fosters deeper engagement with customers, 61% as a result of it drives repeat enterprise and incremental gross sales, and 58% as a result of it helps collect worthwhile client knowledge. (Antavo)
218. 66% of program house owners are prone to revamp their loyalty program within the subsequent three years. (Antavo)
219. 54% of program house owners are likely to re-platform to a special loyalty program know-how within the subsequent three years. (Antavo)
220. 71% of manufacturers are dissatisfied with their loyalty packages attributable to poor integration with the general client expertise. (Antavo)
221. Loyalty program house owners allocate 31% of their complete advertising and marketing funds to client loyalty and CRM. It is a 4% enhance from final 12 months. (Antavo)
222. 29% of firms recognized “ease of managing the loyalty program” as essentially the most worthwhile facet of third-party loyalty know-how. (Antavo)
223. 21.8 folks, on common, are concerned in managing the loyalty program per group. (Antavo)
224. In 71% of instances, loyalty and client expertise are managed by the identical division, normally beneath the CMO or CEO. (Antavo)
225. 70% of customers be part of a loyalty program to earn rewards, reductions, or money again, 36% for personalised gives, 36% without spending a dime delivery/returns, and 26% for unique member-only merchandise. (Antavo)
226. 41% of customers want to see no expiration of factors in loyalty packages, 40% need extra methods to earn factors, 34% want extra flexibility when redeeming factors or rewards, and 23% need extra rewards from companions. (Antavo)
227. 59% of respondents want to work together with loyalty packages through cell apps. Digital playing cards are most well-liked by 35%, plastic playing cards by 29%, and web sites by 29%. (Antavo)
228. 41% of Child Boomers want plastic playing cards as their favourite loyalty channel. (Antavo)
229. 62% of Gen X want cell apps as their favourite loyalty channel. (Antavo)
230. 69% of Millennials want cell apps as their favourite loyalty channel. (Antavo)
231. 65% of Gen Z want cell apps as their favourite loyalty channel. (Antavo)
232. 40% of customers could be extra prone to be part of a loyalty program if it had AI. 49% are undecided. (Antavo)
233. 37% of program house owners make the most of AI to handle their loyalty packages. Of these firms, 45% claimed AI enhances workforce productiveness by saving time, and 31% stated that AI helps get monetary savings by means of elevated effectivity. (Antavo)
234. 47% of consultants reported that the businesses they work with make the most of AI in managing their loyalty packages. (Antavo)
235. 45% of program house owners are taken with utilizing AI for loyalty scope planning. (Antavo)
236. 67% of program house owners stated that they’d really feel comfy utilizing AI-powered brokers. (Antavo)
237. 70% of companies acknowledged that they’d be comfy working with agentic AI. (Antavo)
238. 81% of members want to buy with manufacturers that supply reward customization. (Antavo)
239. 49% of program house owners at present provide reward customization. (Antavo)
240. 80% of future program house owners wish to present reward customization. (Antavo)
241. 55% of customers could be extra prone to share info if it have been collected by means of video games or quizzes. (Antavo)
242. 42% of program house owners at present provide gamified knowledge assortment. (Antavo)
243. 76% of future program house owners wish to present gamified knowledge assortment. (Antavo)
244. 76% of members would moderately store with manufacturers that supply account sharing or factors pooling. (Antavo)
245. 44% of program house owners at present provide account sharing or factors pooling. (Antavo)
246. 65% of future program house owners wish to present account sharing or factors pooling. (Antavo)
247. Seven out of ten loyalty program house owners consider that the advantages of account sharing outweigh the prices. (Antavo)
248. 53% of customers change manufacturers/retailers repeatedly, regardless of subscribing to their loyalty packages. (Capgemini)
249. In tailor-made loyalty packages, satisfaction with Gen AI has dropped from 37% to 30%, with Millennials (24%) notably disillusioned. (Capgemini)
250. 34% of entrepreneurs are utterly glad with the efficiency of their loyalty program. (Salesforce)
251. 88% of glad premium loyalty program members within the lodge and lodging house want that enterprise over a competitor providing a lower cost. (KPMG)
252. 83% of loyalty members within the lodge and lodging house say joining a loyalty program will cause them to proceed buying from that enterprise. (KPMG)
253. 70% of loyalty members within the lodge and lodging house advocate manufacturers to others in the event that they consider the manufacturers’ loyalty packages add worth. (KPMG)
254. 66% of loyalty members within the lodge and lodging house modify spending to maximise loyalty advantages. (KPMG)

The Backside Line

After reviewing the newest buyer loyalty, loyalty advertising and marketing, and loyalty program statistics for 2026 and past, you now have all the required metrics to bolster your loyalty enterprise case. In a market flooded with choices, companies should elevate their methods to stay distinguished in clients’ concerns and preserve them from choosing a competitor. 

Prioritizing buyer expertise and personalization, alongside nurturing emotional loyalty, permits firms to create a powerful bond with their clients, fostering ongoing loyalty. 

Are you interested by exploring the launch or revamp of a loyalty program with an skilled? Be happy to achieve out to Antavo’s workforce to find how our know-how could make your loyalty program goals come true, merely e-book a demo. 

And don’t neglect to obtain Antavo’s International Buyer Loyalty Report for traits which might be proven by means of the eyes of loyalty program house owners!

Used Sources

• Accenture:
• Acxiom:
• Adobe
• Antavo:
• Braze
• Capgemini:
• Deloitte: 
• Dotdigital
• Forrester:
• Gartner:
• HubSpot
• KPMG:
• McKinsey:
• Ogilvy:
• PwC:
• Salesforce:
• SAP: