Pernod Ricard-owned Absolut is the official vodka accomplice of pop icon Madonna’s new album, Confessions II.
As Madonna readies for the launch of her subsequent album, Confessions II, on 3 July, Absolut is starting a summer season of ‘fiery’ Absolut Tabasco cocktails because the official vodka accomplice of the report.
“Confessions II is rooted within the concept of the dance flooring as a ritualistic house the place folks can categorical themselves freely and join with each other,” stated Madonna. “Absolut shares that spirit. Collectively, we’re creating experiences that encourage folks to place down their telephones, be current within the second, and rediscover the enjoyment of connecting by means of music and dance.”
To mark the partnership, Absolut has partnered with Particular Supply, the design staff behind Confessions II’s visible id, to unveil ‘Absolut Icon’, a brand new inventive impressed by the model’s storied inventive legacy and its ‘Absolut Perfection’ marketing campaign, which included collaborations with celebrated artists and designers similar to Andy Warhol, Keith Haring, Versace, and Herb Ritts.
‘Absolut Icon’ reimagines the model’s recognisable bottle silhouette by means of the lens of Madonna’s ‘enduring affect’, and builds on the inventive spirit that helped set up Absolut as a cultural icon.
Shot in 2026 by photographer Ricardo Gomes, the advert options Madonna sporting the enduring purple corset bodysuit initially worn throughout her 2006 Grammy Awards efficiency and within the Sorry music video, uniting two cultural icons in a up to date homage to artwork, vogue, music, and self-expression.
The partnership additionally continues Absolut and Madonna’s decades-long advocacy for the LGBTQ+ neighborhood, and the inventive will probably be positioned in publications that help the queer neighborhood as a nod to Absolut’s landmark 1981 commercial in The Advocate, and alongside Pleasure parade routes across the US.
Absolut can even donate to longtime accomplice GLAAD, underscoring the model’s continued dedication to championing LGBTQ+ advocacy and inclusion.
‘Spicy dance flooring moments’
“Madonna repeatedly strikes tradition ahead by means of fearless self-expression, making this partnership really feel each extremely genuine and deeply significant for Absolut,” stated Caroline Begley, vice-president of promoting at Pernod Ricard USA.
“The discharge of Confessions II is a cross-generational milestone, and we’re right here so as to add some warmth to the event with daring Absolut Tabasco cocktails and spicy dance flooring moments.”
To ‘get into the groove’ forward of the album’s upcoming launch, Absolut is partnering with Madonna on a number of high-energy occasions, which kicked off earlier this spring with Membership Confessions: Los Angeles, a shock late-night occasion in West Hollywood the place Madonna and longtime collaborator Stuart Worth gave visitors an unique first take heed to music from Confessions II whereas visitors sipped on Absolut cocktails.
The occasion marked the primary in a sequence of experiences supporting the album all through the summer season.
Absolut and Madonna have additionally curated new cocktails constructed across the model’s newest expression, Absolut Tabasco.
The cocktails characteristic daring takes on a few of Madonna’s favourites – together with a fiery Cosmopolitan and a spicy tackle a Vodkarita – which followers can get pleasure from in bars, golf equipment and nightlife venues.
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