French-inspired bakery-café invitations friends to rally behind the nationwide soccer groups whereas introducing a limited-time summer season pastry
Dallas, TX (RestaurantNews.com) This summer season, la Madeleine is bringing friends collectively round two issues it is aware of greatest: French tradition and significant moments of connection. To rejoice one of many world’s greatest worldwide sporting occasions, the model is rewarding wins by the USA and France with free croissants whereas introducing its limited-time Purple, White & Blue Croissant, a seasonal pastry impressed by the colours shared by each nations’ flags.
Introduced by la Madeleine’s Instagram and Fb Tales, the supply is triggered following a victory by both the USA or France in a group-stage or knockout match, with followers inspired to remain tuned for added methods to rejoice because the match progresses. Roughly 48 hours after every eligible win, redemption particulars will likely be shared by way of social media. As soon as dwell, friends have 24 hours to take pleasure in a complimentary butter croissant with any buy by exhibiting the publish in-café or referencing the successful nation (U.S. or France).
As a French-inspired bakery-café based and headquartered in Dallas, la Madeleine has lengthy embraced the traditions, flavors and moments that convey individuals collectively. With worldwide soccer drawing followers from around the globe – and Dallas serving as one of many match’s host cities this summer season – the bakery-café is becoming a member of the thrill in a manner that feels true to its roots. Obtainable at collaborating cafés nationwide, the supply invitations friends to collect over recent pastries, take pleasure in memorable victories and share within the sense of group that makes occasions like this so particular.
“At la Madeleine, our cafés have all the time been locations the place individuals come collectively over nice meals and significant dialog,” stated John Dillon, president and CEO of los angeles Madeleine. “This summer season’s worldwide match offers us one more reason to rejoice connection, group and our French-inspired heritage. Whether or not friends are supporting the USA, cheering for France or just having fun with the power surrounding the occasion, we’re delighted so as to add a bit of additional pleasure to each victory.”
The celebration continues June 30 by July 21 with the debut of los angeles Madeleine’s limited-time Purple, White & Blue Croissant – a flaky, all-butter croissant crammed with silky pastry cream and light-weight whipped cream, layered with recent strawberries and blueberries, and completed with a fragile dusting of powdered sugar. Obtainable for dine-in, takeout and supply, this specialty bakery merchandise is the right addition to soccer watch events and celebrations supporting U.S. and French groups, arriving simply in time for Independence Day, Bastille Day and the peak of soccer pleasure.
For updates on eligible victories and supply availability, go to laMadeleine.com.
About la Madeleine
Since 1983, la Madeleine has created a heat and welcoming bakery-café expertise centered on consolation and connection. The café’s menu consists of all-day breakfast, brunch, soupes, salades, sandwiches, pastas, coffees and entrées, plus a French-inspired bakery show that includes recent bread, pastries and desserts. la Madeleine operates almost 90 company and franchise places throughout the U.S., together with places in airports, universities and hospitals, in addition to two worldwide cafés in Bangalore, India. Be taught extra at laMadeleine.com.
About Groupe Le Duff
The world chief in bakery, pastry and catering, Groupe Le Duff is current in additional than 100 nations and on 5 continents. Since its founding in 1976, Groupe Le Duff has achieved success by its restaurant chains Brioche Dorée, Del Arte, Le Fournil de Pierre, la Madeleine (United States), and Kamps (Germany), in addition to its manufacturers Bridor and Cité Gourmande, which manufacture premium high quality merchandise for greater than 45,000 eating places and accommodations worldwide.
Contact:
Tiffany Martinez
Champion
817-919-6261
tmartinez@championmgt.com
