The announcement alerts a broader market shift: as AI commoditizes content material, stay experiences have gotten one of the crucial highly effective methods to construct viewers belief and engagement Cvent backs the reveal with a multi-year $1 billion funding plan, accelerating the corporate’s mission to construct know-how that powers the highest-performing occasions on the planet
NASHVILLE, TENNESSEE— JULY 14, 2026 — Cvent in the present day unveiled a brand new model identification at Cvent CONNECT, its flagship business and buyer convention. The launch comes at a defining second for the broader enterprise panorama: As AI makes content material, outreach, and personalization infinitely scalable, audiences are rising extra skeptical. In response, organizations are in search of methods to extra meaningfully interact with their prospects and prospects. More and more, they discover that reply in occasions – 98% of entrepreneurs and occasion professionals say in-person and community-based occasions are central to their advertising technique.
Analysis exhibits the extra the world automates, the extra a room stuffed with actual individuals is price. Cvent calls this shift the Presence Premium
: the rising worth of the human connection in an AI-first world.“In a world the place AI can generate virtually something, individuals are craving one thing actual,” stated Reggie Aggarwal, Founder and CEO of Cvent. “When the world round us is so noisy, selecting to be current is the rarest sign in fashionable enterprise. That is the argument for why occasions belong on the heart of each group’s progress technique, and it’s the sign we constructed our model round. This new model is bolder, performance-driven, and constructed for what’s subsequent. We really imagine that by our prospects, our ecosystem, and our know-how, we will present the world what occasions can do.”
A Billion-Greenback Funding in Presence
Cvent unveiled the brand new model at its largest Cvent CONNECT but, with practically 5,000 attendees onsite in Nashville and 1000’s extra becoming a member of on-line. The corporate additionally introduced plans to speculate greater than $1 billion in know-how, AI, and product innovation, marking the biggest funding of its variety in firm historical past. Trade knowledge assist the shift Cvent is signaling. In a commissioned research carried out by Forrester Consulting on behalf of Cvent, 70% of leaders stated occasions matter extra, not much less, as AI floods each channel with artificial content material. Earlier this week, separate Cvent analysis fielded by Censuswide discovered that 85% of respondents say AI-generated content material has made it more durable to construct belief with audiences, and 81% stated viewers belief elevated following an in-person occasion.”Model has at all times been about notion and the story individuals inform about you once you’re not within the room,” stated Amy Lucia, Chief Advertising Officer of Cvent. “For an organization that exists to show what occasions can do, we wanted a model daring sufficient to match that conviction. That is it, and the analysis behind it provides each occasion skilled, marketer, and hospitality chief one thing they’ve by no means had earlier than: proof that presence performs.
“The Cvent Distinction”
Cvent has lengthy constructed its platform round a perception that prospects deserve extra from their know-how accomplice. Extra intelligence, extra proof, extra scale, and a accomplice keen to be held accountable for his or her outcomes. That is the usual the brand new model is constructed round, and the Cvent distinction that delivers it:
- A Trusted, AI-Powered Platform. Cvent has powered greater than eight million occasions, is trusted by 89% of the Fortune 100, and is delivering AI-powered reinvention throughout the platform by CventIQ
. - A Knowledge Benefit. When a corporation’s occasions are all run on Cvent, the info doesn’t simply accumulate; it compounds. Cvent places occasion knowledge to work earlier than, throughout, and after each occasion — unifying sourcing, registration, attendance, and engagement into a totally related, insight-rich image that turns occasion exercise into measurable enterprise outcomes.
- An Unequalled Ecosystem. Cvent connects practically 340,000 venues and 150,000+ planners, drives greater than $20 billion in sourcing quantity yearly, and continues to carry the broader business collectively by its award-winning advocacy applications and a extremely engaged international Cvent Neighborhood of greater than 200,000 customers.
- Deep Experience. With 25+ years in occasion know-how, 800+ of its personal occasions working on Cvent yearly, and a 24/7 customer support workforce, Cvent is pairing platform scale with sensible expertise, business management, and a dedication to design for the longer term.
The Model is Simply the Starting
Cvent’s new promise is additional strengthened by the launch of a brand new thought management arm: the Cvent Middle for Occasion Insights, which is able to work uniquely on the intersection of occasions, hospitality, and know-how, unlocking analysis, greatest practices, and concepts that transfer the business ahead. In the months forward, prospects will see the following technology of Cvent come to life throughout the corporate’s merchandise, occasions, and content material. To be taught extra in regards to the new Cvent story, learn insights from Cvent CMO, Amy Lucia, and views from CEO and Founder, Reggie Aggarwal, on the Presence Premium; or go to the web site right here.
About Cvent
Cvent builds know-how to energy the highest-performing occasions on the planet. With its purpose-built and AI-powered platform, knowledge insights, unmatched ecosystem, and deep experience, Cvent helps its prospects ship actual occasion outcomes.
Cvent provides occasion professionals the know-how to run in-person, digital, and hybrid occasions of any dimension, entrepreneurs the options to ship event-led progress, and inns, venues, and locations a number one international market to win and maintain enterprise. With clever instruments throughout the occasion lifecycle, real-time analytics, customized attendee experiences, and $20B+ in group enterprise sourced by the ecosystem yearly, Cvent delivers the AI-driven know-how, perception, and scale prospects have to energy high-performing occasions and higher outcomes.
445,000+ customers throughout 34,000+ organizations depend on Cvent. With enterprise-grade safety and compliance, a whole bunch of business accolades, main buyer satisfaction, 8M+ occasions managed, and its third consecutive 12 months as a Gartner® Magic Quadrant Chief for Occasion Advertising and Administration Platforms, prospects around the globe belief Cvent to ship when it issues most.
Study extra at Cvent.com.
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