The Loyalty Newswire from The Sensible Marketer
This version covers: Bero, Clicki Referrals, CLMP
, Costco, Delta, Dotdigital, Eagle Eye, Etsy, Gen Z Profession Traits, Globe, Heineken USA, Hertz, Kalshi, OpenTable, Revolut, Robinhood, RewardPay, Starbucks, Swiftly, The Hub Comfort Shops, TikTok Store, Vroom
FROM THE EDITOR
Costco’s membership renewal numbers are at an all-time excessive. Hertz is unleashing dozens of golden retrievers to please automotive rental clients in Australia. Heineken USA and OpenTable have partnered to reward and have fun designated drivers. Buyer loyalty, it seems, might be frivolous, enjoyable, socially accountable, and worthwhile — possibly that’s why a brand new UK analysis report finds points-based applications are nonetheless the most well-liked rewards mannequin.
The information is various and world this week, with notable manufacturers making strikes. Benefit from the learn, and don’t miss one of many remaining spots for this fall’s CLMP coaching workshop in Mexico Metropolis. Extra workshops might be introduced quickly for Brazil, Colombia, Dubai, and the US.
Invoice Hanifin, Managing Editor — The Sensible Marketer
SHORT TAKES
- [AU] Hertz Enlists Loyal Canines to Promote Its Rewards Program
- [Global] Bero Grows DTC Ecommerce By Omnichannel Loyalty
- [Global] TikTok Store Checks Subscriptions in a Transfer That Echoes Amazon Prime
- [PH] Globe Introduces Globe Circle, Rewarding Members Throughout Cell and Residence Web
- [UK] Dotdigital Analysis: 62% of Shoppers Need Factors-Primarily based Loyalty Packages
- [UK] Revolut Knowledge Breach: 75 Million Information Allegedly Up for Sale
- [US] Kalshi Agrees to Totally Implement Nevada Geofencing by August
- [US] Vroom and Swiftly Debut C-Retailer Alcohol Money-Again Program
CLMP
TRAINING SPOTLIGHT — MEXICO CITY
Licensed Loyalty Advertising Coaching Workshop Coming to Mexico Metropolis
Leal Hub, the main buyer loyalty and technique consultancy in Mexico, is internet hosting a CLMP workshop with the Loyalty Academy in Mexico Metropolis on October 21–22. That is the credential that distinguishes professionals who design and lead buyer methods in B2C and B2B markets — an vital skilled growth alternative for loyalty practitioners throughout the area.
FEATURED STORIES
Costco Reveals Membership Renewal Figures
Costco’s buyer loyalty stays exhausting to beat. The corporate’s U.S. and Canada renewal price hit 92.2% final quarter, with a worldwide price of 89.7%. Regardless of mounting warehouse-club competitors, members hold coming again — proof {that a} robust worth proposition nonetheless outweighs an annual payment in most buyers’ eyes.
Can Etsy’s Loyalty Initiatives Unlock Larger Purchaser Lifetime Worth?
Etsy is rethinking loyalty with out constructing a standalone program. As an alternative, {the marketplace} is embedding retention instantly into the customer journey — personalised suggestions, focused affords, responsive assist, and initiatives just like the Etsy Insider beta — betting that deeper engagement drives extra lifetime worth than factors ever might.
RewardPay Launches New Funds Platform and Subscription Plans
RewardPay, an Australian enterprise funds and loyalty platform, has launched a next-generation buyer portal and new subscription plans for SMEs. The replace lets companies earn rewards on on a regular basis spend — provider funds, ATO obligations, lease, utilities, insurance coverage, contractor invoices — whereas decreasing cost prices.
Eagle Eye Unveils New AI-Powered Loyalty Program for Central Retail Vietnam
Eagle Eye has partnered with Central Retail Vietnam to launch The 1 Vietnam, an AI-powered loyalty program for the retail and wholesale group. This system surpassed 5.8 million members inside months, underscoring surging demand for contemporary loyalty infrastructure in Vietnam’s fast-growing retail market.
Starbucks and Delta Simplify the Phrases of Their Loyalty Partnership
Starbucks and Delta are streamlining their loyalty partnership. Beginning Aug. 5, members who hyperlink their Starbucks Rewards and Delta SkyMiles accounts will earn one SkyMile per greenback spent at collaborating Starbucks areas — changing the prior system, the place members earned miles by loading funds onto their Starbucks Rewards account.
Heineken USA and OpenTable Companion to Reward and Have a good time Designated Drivers
HEINEKEN USA and OpenTable have launched a first-of-its-kind partnership letting diners designate a driver instantly in the course of the reserving course of. Rooted in HEINEKEN USA’s “There’s No Such Factor as Positive to Drive” marketing campaign, the characteristic responds to survey information exhibiting 71% of People could be extra more likely to plan a protected journey dwelling if prompted at reserving.
Clicki Referrals Launches RewardsPass for Apple and Google Wallets
Clicki Referrals has launched RewardsPass, a digital pockets expertise that retains referral applications, rewards, and promotions inside clients’ telephones through Apple and Google Pockets. Constructed initially for pest management companies, every branded cross can carry a referral QR code, reward steadiness, reserving hyperlinks, VIP perks, and speak to particulars.
The Hub Comfort Shops Launches HubPerks Loyalty Program
North Dakota-based The Hub Comfort Shops has launched HubPerks, a cellular loyalty app constructed with Liquid Barcodes throughout its 5 areas. Members earn factors on gas and in-store purchases, save 3 cents per gallon, acquire stamps towards free gadgets, and may subscribe to a each day espresso or fountain drink program — with 500+ factors unlocking an additional 20% low cost.
The Robinhood Platinum Card Is Right here, and It’s Higher Than Ever
Robinhood, which now counts greater than 1 million Gold Card holders, is rolling out the Robinhood Platinum Card to an preliminary group of shoppers, with wider availability deliberate within the coming months. The launch extends Robinhood’s push to change into a one-stop monetary platform spanning each stage of a buyer’s credit score journey.
CEOs of Amazon, Citi, and McDonald’s Say Alternative for Gen Z Is Nonetheless There — If You Have the Proper Mindset
Amazon, Citi, and McDonald’s CEOs have a message for anxious Gen Z jobseekers: alternative hasn’t disappeared, however mindset issues greater than ever. As AMD’s Lisa Su put it, the largest alternatives come from operating towards the toughest issues, not away from them. For thousands and thousands of younger professionals navigating a decent job market, the recommendation lands the identical means: embrace exhausting issues, keep curious, take possession of your profession, and keep adaptable.
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thewisemarketer.com
The submit The Loyalty Newswire <br> July 27, 2026 appeared first on The Sensible Marketer.
