AB InBev’s canned cocktail Cutwater has grow to be the fastest-growing model within the US alcohol business after rising by 104% over the previous 12 months.
AB InBev cited Circana information for the 12 months to 19 July 2026 masking the off-trade in US greenback gross sales.
The corporate claimed Cutwater is the biggest spirits-based cocktail model within the US, greater than 4.5 occasions larger than its nearest competitor.
It additionally added that 9 of the highest 10 spirits-based cocktail SKUs within the US are Cutwater, with the model holding roughly 75% of all greenback gross sales development throughout the spirits-based cocktail class.
The model’s top-seller is its four-pack Lime Margarita, which is the biggest and fastest-growing spirits-based cocktail SKU, up by 87% within the 12 months to 19 July 2026.
Cutwater’s Mango Margarita four-pack follows it because the second-biggest SKU, which soared by 135% over the identical interval.
In the meantime, Cutwater’s Lemon Drop Martini four-pack has grow to be the second fastest-growing spirits-based cocktail SKU, primarily based on Circana information.
The model’s four-pack of Lengthy Island Iced Tea rocketed by 119% over the 12 months, whereas Cutwater’s Espresso Martini (up 76%), White Russian (up 87%) and Mai Tai (up 57%) all posted double-digit positive factors.
Moreover, Cutwater’s Banana Mudslide turned the fourth best-selling new SKU in spirits-based cocktails.
Cutwater ramps up advertising and manufacturing
AB InBev stated it has expanded its funding, advertising and innovation behind the model, together with a 40% improve in media funding throughout key summer season months.
Final month, Cutwater teamed up with actor Parker Posey to ‘redefine’ summer season internet hosting with Lengthy Island Iced Tea.
It has additionally secured main sports activities partnerships akin to Main League Baseball (MLB), the Skilled Golfers’ Affiliation (PGA), the Nationwide Soccer League (NFL), and the Nationwide Basketball Affiliation (NBA). Cutwater will function throughout Tremendous Bowl LXI in February subsequent yr with a nationwide commercial.
Moreover, the corporate has expanded Cutwater’s manufacturing capability and invested in a number of brewing and manufacturing services to satisfy ‘accelerating client demand’.
Cutwater at the moment operates a 50,000-square-foot distillery and manufacturing facility in San Diego, which features a tasting room and restaurant.
AB InBev acquired Californian model Cutwater in 2019.
It joined the corporate’s ‘Past Beer’ portfolio, which has since expanded to incorporate canned vodka soda model Nütrl (which it acquired in 2020) and BeatBox Drinks. AB InBev took an 85% stake in BeatBox for roughly US$490 million in February this yr.
Jake Kirsch, president of Past Beer at Anheuser-Busch, stated: “Cutwater’s momentum helps us attain shoppers on extra events and solidify AB’s management within the broader beverage alcohol panorama.
“As demand continues to develop, we’re investing behind the model in a significant manner, from innovation and expanded manufacturing capability to nationwide media, sports activities partnerships and cultural moments just like the Tremendous Bowl. ”
Kirsch referred to as Cutwater an “necessary a part of how we’re constructing our spirits enterprise, complementing our management in beer, and driving long-term development”.
Cutwater additionally produces spirits and cocktail mixers, together with a ginger beer and two Bloody Mary variants.
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