Safestay PLC, one in all Europe’s largest hostel teams, is happy to announce its partnership with Cloudbeds, the business’s premier hospitality administration platform.
As a part of the multi-year partnership beginning in January 2025, Safestay will transfer its 20-strong Europe-wide hostel portfolio onto the Cloudbeds Enterprise Platform, constructing its expertise stack on Cloudbeds’ award-winning PMS. The transfer is a part of Safestay’s ‘Platform for Progress’ technique by way of which it’s investing for future success.
The Cloudbeds Enterprise Platform gives a centralised multi-property PMS for managing all Safestay’s owned, leased, managed, and franchised properties. Cloudbeds’ progressive unified expertise will present the corporate with a single complete view of buyer information throughout all properties and reserving platforms, enabling Safestay to offer a superior fashionable visitor expertise, improve its business and advertising technique, and streamline operational prices throughout its rising portfolio.
The transfer to Cloudbeds will:
- Maximise revenues by way of use of AI-driven yield and pricing software program;
- Drive additional monetary efficiencies for the enterprise by way of securing extra beneficial cost fee charges;
- Additional improve Safestay’s spectacular direct reserving technique by optimising the client reserving course of throughout all direct reserving channels together with Safestay’s model web site and offering enhanced performance for Safestay’s Group Reservation Workplace;
- Improve the expertise from reserving to departure each for visitors and employees by way of the monitoring of buyer preferences and the availability of a customer-centric internet app;
- Improve buyer communication by way of the availability of a multilingual AI-driven chat & messaging customer support;
- Improve Safestay’s membership programme by offering tailor-made gives and individualised advertising messages to members according to their preferences.
The launch of Safestay’s partnership with Cloudbeds is the most recent step within the firm’s funding in visitor expertise and operational excellence because it appears to be like to increase throughout Europe. It follows different operational and digital investments, together with the mixing of a brand new buyer administration software and the implementation of cell check-in and cell keys.
Larry Lipman, Government Chairman at Safestay, commented: “We’re excited to be working with Cloudbeds to implement this necessary platform into our enterprise, which won’t solely drive monetary and operational efficiencies but additionally make sure that we’re persevering with to ship the very best-in-class expertise for our visitors.
As Safestay continues to increase throughout key vacation spot cities throughout Europe, this initiative, according to our broader ‘Platform for Progress’ technique, positions Safestay nicely for future success.”
“We’re wanting ahead to supporting Safestay’s strategic imaginative and prescient as they place themselves for important development,” mentioned Adam Harris, CEO of Cloudbeds. “The Cloudbeds Enterprise Platform is purpose-built to help dynamic, multi-property hospitality teams like Safestay, offering them with highly effective expertise mixed with world-class 24/7 help, from implementation and coaching by way of day-to-day operations. Our partnership represents a pivotal second in hostel expertise, the place innovation meets scalable development.”
About Safestay
Safestay PLC is one in all Europe’s largest hostel teams, working within the fragmented and fast-growing international hostel market that’s anticipated to be value $8.9bn yearly by 2027*.
Safestay’s portfolio of 19 premium hostels and one resort gives visitors each personal and shared rooms in vacation spot cities throughout the UK, Spain, Belgium, Czech Republic, Germany, Greece, Italy, Poland, Portugal, and Slovakia.
The Group at the moment gives 3,580 beds throughout its areas and bought 848,633 mattress nights in 2023, a 17% enhance in opposition to the prior 12 months.
Safestay’s mission at every of its areas is to offer a protected, inclusive, and pleasing area that caters to the wants of various travellers. Its properties provide first-class areas and considerate designs that cater to the completely different wants of travellers, from digital nomads to backpackers and from households to group travellers.
The corporate’s robust development momentum continues and through 2024 has introduced the acquisition of a freehold resort property in Brighton and a resort in central Cordoba, Spain, with the intention of changing these right into a 220-bed hostel and 100-bed hostel respectively, in addition to the signing of its first administration contract for a 120-bed hostel on Spain’s Costa Blanca.
*Supply – Markets and Analysis, August 2022
Safestay’s pan-European areas embrace:
- Athens Monastiraki, Greece
- Barcelona Gothic, Spain
- Barcelona Passeig de Gracia, Spain
- Berlin Kurfurstendamm, Germany (resort)
- Bratislava Presidential Palace, Slovakia
- Brighton, UK (in growth)
- Budapest, Hungary (in growth)
- Calpe Seafront, Costa Blanca, Spain
- Cordoba Mezquita Cathedral, Spain
- Brussels Grand Place, Belgium
- Glasgow Charing Cross, UK
- Edinburgh Cowgate, UK
- London Elephant & Fort, UK
- London Kensington Holland Park, UK
- Lisbon Bairro Alto, Portugal
- Madrid Central, Spain
- Pisa Centrale, Italy
- Prague Charles Bridge, Czeck Republic
- Warsaw Outdated City, Poland
- York Micklegate, UK
