Tequila model Cazcanes has partnered with Reyes Beverage Group to develop its distribution in six US markets.
Reyes Beverage Group will signify Cazcanes in Texas, Colorado, Arizona, Hawaii, Louisiana, and Oklahoma.
The model stated its gross sales are up by greater than 50% year-over-year in these markets, with the partnership taking impact from 1 August.
Cazcanes CEO, Edwin Dolgopyat, stated: “Cazcanes has all the time been constructed by way of sturdy partnerships, and we’re lucky to work with unimaginable distributors throughout the nation who share our dedication to long-term model constructing, execution, and customer support.
“Reyes Beverage Group brings that very same mindset, together with a transparent imaginative and prescient for the long run and the sources to help continued development in key markets. With demand for craft additive-free Tequila persevering with to develop, this partnership will enable us to higher help our present retail and hospitality companions whereas introducing Cazcanes to new shoppers all through these markets.
“Most significantly, it permits us to higher serve the neighborhood that has supported us from the start, in addition to those that worth authenticity, craftsmanship, and high quality above all else.”
Based in 2015, Cazcanes’ vary consists of three blanco expressions, a reposado, an añejo, and an additional añejo. The model is produced at Tequilera Faucet (NOM 1614) in Amatitán, Jalisco, from lowland Blue Weber agave and volcanic spring water from Navichi Springs.
The model additionally creates restricted version releases, reminiscent of its annual small-batch agave distillate, Nuestras Raíces. The second batch of this dropped final month, following its introduction in 2025. The inaugural batch reportedly bought out on-line inside seven hours.
On the finish of final 12 months, Cazcanes welcomed former WhistlePig CEO Jeff Kozak as its president, who likened the model’s standing in Tequila to his former model’s early days as a challenger in its class.
“After I first began at WhistlePig we had been doing, like, US$1 million, after which once I left, we had been at round US$100m in gross sales,” he advised The Spirits Enterprise. “It looks like a really comparable path right here, although Cazcanes is additional alongside in that journey as a result of it has the same feeling the place there’s loads of room and loads of runway to construct a enterprise.”
Chicago-headquartered Reyes Beverage Group will again Cazcanes with funding in market improvement, training and on-premise programming, in addition to enhanced help for retailers, eating places and hospitality companions.
Prior to now 12 months, Reyes Beverage Group, the most important beer distributor within the US, has considerably expanded into wine and spirits. The corporate accomplished its deal to accumulate 11 states from Republic Nationwide Distributing Firm (RNDC) in June.
“We’re extraordinarily excited to signify such a rising and super-premium spirits model like Cazcanes Tequila in these key markets”, stated Kyle Dean, president of spirits and wine for Reyes Beverage Group.
“Our groups are desirous to hit the bottom operating to construct this model with elite execution and help the long-term development of this class.”
Citing Nielsen information as of 20 Could 2026, Cazcanes stated it is likely one of the fastest-growing impartial, additive-free Tequila manufacturers within the US with an MSRP beneath US$90.
The most recent SipSource forecast signifies agave spirits are set to stabilise within the US after a pointy slowdown in early 2026, with stronger efficiency in mid-tier worth brackets.
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