Chesapeake Financial institution – “125 Years of The Chesapeake Method” (2025)

To have a good time its a hundred and twenty fifth anniversary, Chesapeake Financial institution is doubling down on what made their debut marketing campaign a standout final yr: placing actual folks, actual quirks, and actual Virginia satisfaction on the heart of their model. “125 Years of The Chesapeake Method” is the most recent evolution of the model platform launched in 2024. Starring the financial institution’s latest hires and shot on location across the bay, the centerpiece spot delivers a lo-fi, character-driven narrative that celebrates the corporate’s 125-year legacy in a nonchalant Wes Anderson fashion.

CREDITS

Company: Acquainted Creatures
Shopper: Chesapeake Financial institution
Artistic Marketing campaign: The Chesapeake Method
Spot: “All Onboard” Longform/:30/:15/:06s
Chief Expertise Officer: Paula Milsted
Director of Advertising and marketing, AVP: Matt Suttmiller
Advertising and marketing Coordinator: Catherine Holthaus
Model Advertising and marketing Specialist: Johnisha Grey
Artistic Company: Acquainted Creatures
Co-Founder / Artistic Director: Justin Bajan
Artwork Director: Ellen Veith
Copywriter: Ben Englander
Company Producer: Ari Sneider
Model Director: Kate Luxton
Venture Supervisor: Hana Ballout
Director: Nick Spooner
Manufacturing Firm: Dangerous Rainbow
Government Producer: Ash Bruce
Assistant Director: Danny Caporaletti
Director of Pictures: Noah Kight
1st Assistant Digital camera: Austin Burnette
2nd Assistant Digital camera/Media Supervisor: Barrett Miller
Gaffer: Austin Cross
Key Grip: Jon Hutson
Sound: Jesse Clark
Manufacturing Designer: Andrew Carnwath
Manufacturing Assistant: Joe Wilson
HMU: Michelle Torres
Editor: Matt McBrayer
VFX: Keeley Davis
Colorist: Cameron McCutcheon
Combine: Overcoast
Photographer: Justin Chesney
Media Company: Provoke-It