UK: Crest Motels Group has added its complete portfolio of 9 resorts into the Traditional British Motels assortment, comprising 674 bedrooms.
The partnership will give Crest Motels entry to Traditional British Motels’ business platform, together with international distribution, company partnerships and gross sales help. The resorts at the moment are bookable via the group’s non-public chain code.
The Crest portfolio contains resorts throughout England and Wales, starting from coastal resorts and nation estates to metropolis and enterprise resorts. The Imperial Lodge in Tenby, Avisford Park Lodge in West Sussex, Metropole Lodge in Llandrindod Wells, and Arnos Manor Lodge in Bristol are amongst these becoming a member of the gathering.
Phillip Allsopp, managing director of Traditional British Motels, stated: “We’re completely thrilled to welcome Crest Motels Group. This can open up Crest Motels to a wider viewers, concentrating on each the home and worldwide traveller via our intensive community.”
Jason Hiley, managing director at Crest Motels Group, added: “Aligning our complete assortment with Traditional British Motels is the right subsequent step for our group. It permits us to retain the utterly impartial identification and distinctive allure of every property whereas benefiting from the sturdy advertising, distribution, and gross sales attain of a extremely revered nationwide model. We look ahead to a superb collaboration.”
The settlement is the primary time all 9 Crest Motels have been a part of one resort assortment.
Traditional British Motels is a coalition of over 100 impartial resort teams, resorts and small resorts all through the UK and Eire, and Crest Motels Group is a series of 9 independently owned resorts with over 400 staff.
Highlights:
- Crest Motels Group has added its complete nine-hotel portfolio, comprising 674 bedrooms, to the Traditional British Motels assortment.
- The partnership offers Crest Motels entry to international distribution, company partnerships and gross sales help via the Traditional British Motels business platform and personal chain code.
- Motels becoming a member of the gathering embody the Imperial Lodge in Tenby, Metropole Lodge in Llandrindod Wells, Avisford Park Lodge and Arnos Manor Lodge.
- The settlement permits all 9 independently operated Crest Motels to stay below their very own identities whereas benefiting from the advertising and distribution of Traditional British Motels.
- Traditional British Motels now represents greater than 100 impartial resorts, resorts and small resort teams throughout the UK and Eire following the addition of Crest Motels Group.
