With regards to podcasts, Waitrose is crushing it – and we’re not simply speaking about spice. Dish, a weekly providing of meals and superstar chat produced for the British grocery store, has surpassed one billion mixed downloads, views and listens because it was launched in 2022.
Hosted by Michelin-star chef Angela Hartnett and broadcaster Nick Grimshaw, the present has produced 165 episodes and is featured in each the Apple and Spotify prime 100 charts globally and within the UK prime 20.
The present combines conversations about meals, life and tradition with superstar company together with common actors Emilia Clarke (pictured with the hosts), Natalie Portman, Olivia Colman and Benedict Cumberbatch. The episode that includes Tom Holland, aka Spider Man, reached an viewers of two.3 million.
Nathan Ansell, Waitrose chief buyer officer, stated: “Prospects are more and more searching for concepts, inspiration and experience alongside the merchandise they purchase, and serving to individuals uncover and revel in nice meals has all the time been on the coronary heart of Waitrose.”
Meals Lovers
Waitrose’s ambition is to be the ‘Residence of Meals Lovers,’ with prospects turning to the grocery store for recipes, meal concepts and meals experience alongside their weekly store. Greater than half of visits to the Waitrose app are pushed by prospects looking for meals inspiration, in addition to grocery procuring.
Constructing on the success of Dish, Waitrose is continuous to develop its meals content material providing, together with the launch of a brand new weekly YouTube sequence. The retailer stated it had the biggest YouTube subscriber base of any UK grocery store, as of June 2026.
Ansell stated, “We’re excited in regards to the subsequent part of our technique with extra alternatives for patrons to have interaction instantly with our meals specialists and companions.”
Movie star Visitors
Dish attracts a broad and extremely engaged viewers, in accordance with the retailer, and it continues to develop, with listens up 35% year-on-year. It’s also reaching a youthful viewers, with nearly 30% of the present’s UK podcast listeners and 35% of YouTube viewers aged below 35. Extra individuals watch Dish than hearken to it, reflecting the rising reputation of video-first podcasting.
Analysis carried out in Might 2026 discovered that 78% of listeners stated that Dish had inspired them to buy extra typically at Waitrose. It additionally discovered that the extra episodes listeners have interaction with, the extra seemingly they’re to affiliate Waitrose with serving to them uncover new merchandise, meals tendencies and cooking abilities.
In June, the retailer debuted Let’s Cook dinner, a brand new weekly sequence centered on serving to prospects turn into extra assured and artistic cooks. Every episode centres on a hero ingredient and options Waitrose cooks and meals builders sharing flavour pairings, methods and recipe concepts.
Recipe Content material
The launch follows Meals Lovers Uncut, the retailer’s creator-led video sequence, hosted by influencer Will Hughes (@WhatWillyCook), which takes viewers contained in the kitchens of food-loving celebrities.
Each codecs hyperlink on to shoppable recipe content material on Waitrose.com, permitting prospects to maneuver simply from inspiration to motion.
Waitrose has additionally relaunched its free weekly in-store newspaper, Your Week in Meals, and continues to evolve its Waitrose Meals journal.
