What I’m serious about: What number of hours (weeks? months? years?) enterprise homeowners waste on duties that shouldn’t require our mind energy in any respect.
What you are promoting solely has ONE true constraint at any given time. All the pieces else is simply noise.
Assault that constraint with each useful resource you could have. Resolve it. Then transfer to the following one.
(There’ll all the time be one other core constraint; the sport of enterprise is infinite.)
For our firm, the constraint is crystal clear: Excessive-quality lead stream, with bigger deal sizes.
Extra skilled operators. Deeper relationships. Routine deal stream, not one-off transactions. Much less concentrate on chasing quantity, and extra creativity and willpower to search out alpha in a tough market.
From a ‘activity’ standpoint of fixing this constraint, it greatest serves the enterprise for me to:
- Construct relationships (telephone/zoom/in-person) with land operators and capital companions
- Underwrite offers and develop applicable deal buildings
- Create content material to proceed to ascertain our model as an organization that pulls extra operators and exterior capital
All the pieces else I’m doing that doesn’t straight transfer that needle? It’s a distraction at greatest…and a bottleneck at worst.
Scale Zero: Why Your Enterprise Can’t Afford to Want You
One other idea from Alex Hormozi (small enterprise strategist and creator of $100M Presents) that’s been rattling round in my head these days: Scale Zero.
Primarily, if your corporation requires YOU to make core choices or form operational pathways, the method is already damaged.
The one technique to obtain uncapped scale is to take away your self from these pathways completely.
So right here’s what we did over the previous couple of weeks to begin fixing this…
We launched a time audit course of for each repeatable activity throughout the enterprise.
And I imply each activity.
- Publishing a podcast (together with headline and present notes era).
- Crafting search engine optimisation articles.
- Logging deal submissions from our web site.
- Responding to numerous emails (e.g. title corporations, funding inquiries, due diligence follow-up).
- Updating our accounting spreadsheet.
- The method of writing THIS weblog submit.
Most people underestimate simply what number of duties are really ‘repeatable’ inside a enterprise. Most likely 90%+ of what occurs day-to-day in your corporation follows the identical core course of, with solely slight variations, with traditional if/then choice bushes.
And the longer you run a enterprise, usually, the larger the share of repeatable duties. If a situation happens greater than as soon as (even when 6+ months aside), I might contemplate that activity to be repeatable.
The 15-Minute Time Audit: Discovering Each Repeatable Activity
Whereas many duties inside your corporation will readily come to thoughts as ‘repeatable’, a number of won’t.
So our suggestion is to first run a 15-minute workday time audit over the course of per week (most companies could have a weekly cadence, and may seize nearly all of repeatable duties).
And run this throughout EVERY worker/contractor…together with your self.
Utilizing AI, we constructed this 15 Minute Time Audit template which you could save and use inside your personal enterprise. A pattern of a accomplished time audit is included as properly.
Virtually, solely the ‘Activity Description’ and the ‘Notes/Friction’ cells should be crammed out throughout these 15-minute blocks…the remainder may be backfilled on the finish of the day, maybe with the staff, to make sure consistency.
After working this course of for per week and noting which duties are repeatable, you can begin to see the patterns.
The Loom Time Audit Course of (Tactical Breakdown)
Step 1: Activate a Loom recording for any repeatable course of.
Step 2: Verbalize every step as you go. Don’t rush. Don’t attempt to be extra environment friendly than regular. We need to seize the precise time it takes on a mean day.
Step 3: Let the recording run for the complete activity. Get the total transcript of all the things being verbalized.
Step 4: Plug that transcript into this Time Audit & AI Implementation customized GPT (examined inside our personal enterprise, credit score to our ops supervisor for constructing this, it’s one of the crucial sensible AI instruments we’ve constructed up to now) to establish the lowest-hanging fruit for automation or augmentation.
The CustomGPT analyzes:
- AI automation alternatives (categorized as Excessive/Medium/Low)
- Dependencies throughout folks, information, exterior programs, and processes
- Urged course of enhancements (e.g. making a customized WordPress submit template for our search engine optimisation articles with a pre-inserted CTA block, which prevents downstream corrections)
- Approximate time financial savings for every sub-step inside the Loom recording, and subsequent steps (together with issue, instruments wanted, and time to implement)
Notably, I had tough estimates of how lengthy sure duties take throughout our staff, however once we recorded a full Loom of every activity from begin to completion, I used to be shocked by how lengthy a number of duties had been taking, significantly in relation to publishing content material throughout varied platforms.
Proving the effectiveness, the preliminary estimated time financial savings for our staff are dramatic, averaged throughout the repeatable duties we now have run AI evaluation on up to now. Once we implement the brand new workflows, we’re anticipated to cut back whole time required for repeatable duties by ~40% (with some particular person duties as excessive as ~80%). When unfold throughout a month’s or 12 months’s value of labor, the impact is substantial, to not point out the elevated capability of the staff, coupled with decreased burnout and price financial savings.
(As all the time, I credit score our fast progress in making use of AI for REAL enterprise use circumstances to Callan Faulkner and the UnCommon Enterprise staff.)
Knowledge Hygiene Issues Extra Than Ever
Having a single supply of fact inside your organization is turning into extra vital than ever to get probably the most informative and correct responses from LLMs.
This can be a continually evolving course of for us, however we now have consolidated all the things to Notion and Google Drive.
For instance, throughout this time audit course of, we had Claude (by way of MCP connection) construct us a customized Notion database to deal with on a regular basis audit movies and AI analyses, all organized and tagged by AI for simplicity of human (and AI) evaluate.
We are able to simply parse which duties are highest precedence for AI workflow enhancements…and which of them simply want higher programs or delegation.
No extra guessing which processes are consuming up probably the most time…
Simply clear information we will act on.
The Tradition Shift: No Query Requested Twice
Associated to the above (and a assured path to uncover extra ‘repeatable’ duties that will have been missed by the point audit), right here’s the usual we’re setting internally:
If somebody (together with myself) has to ask the identical query twice, the system has failed.
Questions get answered as soon as, correctly documented, and by no means want to return to the unique decision-maker.
That is laborious to implement in observe. Particularly while you’re shifting quick, and it feels simpler to simply Slack somebody a fast query quite than search out the reply your self (if the method is even documented within the first place, which it most likely isn’t).
This creates a tradition the place folks count on to be requested the identical query a number of instances…which suggests no person is incentivized to construct higher programs, and fixing the core constraint doesn’t get the eye it requires.
So I’m monitoring each repeat query that comes my means (and vice versa). And each time it occurs, we mark it down and resolve it completely.
That is the boring operational work that the majority entrepreneurs keep away from (together with us, to be trustworthy!)
However these are the EXACT steps required to get to the following stage.
What This Really Means for Our Enterprise
Right here’s the endgame:
My time must be spent relentlessly attacking our core constraint (high-quality lead stream, with bigger deal sizes).
That’s my zone of genius. That’s how we 10X our enterprise…
All the pieces else? It must run with out me.
We’ve already began seeing early outcomes from this shift. Extra time spent on the suitable issues. Extra effectivity throughout the board. And the staff is leveling up their decision-making as a result of they’re not defaulting to “simply ask Chris.”
We’ve funded over $6.25M in land offers, with industry-leading 41% working margins, and a 100% shut price on dedicated transactions. And that’s simply the beginning…as we relentlessly take away ourselves from the noise and obsess over the constraint that issues: bulletproof underwriting coupled with high quality operator relationships.
Ship us your greatest alternatives. $50K+ test sizes. Skilled operators with routine deal stream most popular.
Get Your Property Analyzed At this time
Initially revealed at SeriousLand.capital on January 29, 2026.
