Sorenson will even give attention to implementing recruiting initiatives. He’ll report on to Tony Blodgett, NAF’s government vp of nationwide gross sales for the West, a press launch from NAF confirmed.
“Tim’s appointment is a major step ahead for New American Funding’s southwest division,” mentioned Pat Bolan, NAF’s chief manufacturing officer. “His status for propelling companies ahead by progressive methods and his capability to guide a high-performing crew surroundings make him the best candidate to handle our growth efforts within the southwest.”
Sorenson most just lately served as divisional government vp for Price, the place he led retail operations throughout Alaska, California, Hawaii, Nevada, Oregon, Utah and Washington.
Earlier than his eight-year tenure at Price, Sorenson was the director of residential lending at Lutheran Burbank Financial savings. He holds a bachelor’s diploma in political science from California State College at Fullerton.
“I’m excited to guide NAF’s proficient southwest retail crew as we work to drive gross sales development whereas delivering an distinctive buyer expertise,” Sorenson mentioned. “To attain long-term success, I’ll give attention to recruiting methods that appeal to, retain, and develop high performers, guaranteeing that NAF is the primary selection for the business’s greatest expertise.”
Monday’s information builds on NAF’s current efforts to develop a powerful retail presence and to spur housing market exercise.
In July, the corporate promoted Blodgett to guide retail enterprise for the western U.S. and Andy Pettola to guide retail for the jap U.S. Later within the month, NAF introduced a multimillion-dollar advertising and marketing marketing campaign designed to “energize and empower” the following technology of first-time homebuyers.
