From elevating consciousness on accountable ingesting to celebrating quick kings, listed below are April’s finest spirits advertising and marketing strikes.
Spirits advertising and marketing in April heated up with a link-up between a British apéritif and a luxurious pleasure model, whereas a big-name Tequila shook up the ‘world’s quickest Margarita’ in a Nascar automobile.
Elsewhere, severe initiatives promoted accountable ingesting with a former Premier League soccer supervisor, however there have been campaigns on the lighter facet, too, with one starring comic and The Hangover actor Ken Jeong.
Learn on for the remainder of the advertising and marketing strikes that made us take discover final month.
For extra advertising and marketing wins, see how manufacturers pushed their merchandise in February and March.
Mixer model Double Dutch renamed its Riviera Tonic Water to Solar & Sea Tonic Water.
The title change was made to “broaden the product’s world past a geographic reference” and in addition guarantee clear international trademark possession because the model continues to develop internationally, Double Dutch mentioned.
The product launched as Riviera Tonic Water in September 2025, and is comprised of a botanical mix of fragrant thyme, rosemary, bittersweet wormwood, and zesty lemon. Within the EU, the title change might be accomplished inside six months, whereas within the UK the change is already happening.
Pernod Ricard launched a marketing campaign for Malibu in help of its new guava-flavoured liqueur, Malibu Pink.
Titled Get Prepared with Malibu Pink, the marketing campaign stars TikTok influencer and comic Sabrina Brier. It seeks so as to add a candy contact to the shared getting-prepared ritual. Brier mentioned: “The perfect a part of going out is preparing, and Malibu Pink matches so completely into that ritual.”
Via spring and summer time, Malibu will even host a sequence of reside occasions and curated social moments for the marketing campaign in collaboration with New York Metropolis-primarily based life-style model LoveShackFancy.
Pre-mixed cocktail provider Nicholson has been appointed as an official provider of The Kia Oval in London for the 2026 season.
Positioned in London’s Kennington, The Kia Oval is dwelling to Surrey County Cricket Membership (Surrey CCC). Nicholson’s Pitch Good Cocktails vary might be out there all through the venue, with ready-to-drink (RTD) cans, bottled cocktails, and on-tap choices.
Alex Johns, CEO of Nicholson, mentioned: “We’re extremely proud to work with Surrey CCC and the Kia Oval to carry Nicholson’s distinctive vary of pre-blended cocktails to followers. From cans to bottles to on-faucet serves, every little thing is delivered with velocity and effectivity for the last word fan expertise.”
California-based Good day Soju has signed a take care of Main League Soccer’s Los Angeles Soccer Membership (LAFC) to be the staff’s soju accomplice and official spirit-based ready-to- drink (RTD) accomplice.
Via the partnership, the model’s canned RTDs might be out there on the membership’s floor, BMO Stadium, throughout dwelling video games at retail and concession areas. Followers in premium membership areas, together with the Founders Membership and Figueroa Membership, even have the chance to attempt the model’s soju as a part of the matchday expertise throughout designated matches.
Good day Soju CEO Elisabeth Baron mentioned: “LAFC followers carry an power that’s unmatched, passionate, international, and deeply related to this metropolis. That’s precisely the neighborhood we’re constructing round Good day Soju.”
Irish whiskey Jameson has introduced its Know Your Rating marketing campaign again for a second 12 months, starring former footballer and supervisor Alan Curbishley.
The marketing campaign was created in partnership with UK alcohol charity Drinkaware and presents a free three-minute on-line ingesting test. Jameson is an official accomplice of the English Soccer League, and can use the partnership to unfold consciousness of the marketing campaign to soccer followers throughout the nation.
Curbishley, who fronts the marketing campaign, delivers what seems to be a motivational prematch pep discuss that turns right into a severe reminder on accountable ingesting.
De Kuyper Royal Distillers has launched Archers, its peach-flavoured liqueur, in South Africa.
Leo Evers, CEO of De Kuyper, mentioned: “With its vibrant cocktail tradition and the liqueur class exhibiting yearly double-digit development of the previous 5 years in South Africa, this can be a very promising marketplace for us.”
Archers is obtainable in South Africa through distribution accomplice Nicholson Smith. It may be discovered nationwide at key retailers and wholesale channels, together with Makro, Checkers, and Extremely Liquors. Archers’ technique in South Africa might be to give attention to refreshing, easy-to-combine drinks that align with the native local weather.
Illva Saronno has launched a world marketing campaign for its Italian liqueur Disaronno, titled The Dolce Aspect of Life.
The marketing campaign invitations shoppers to take pleasure in “the candy pleasures of on a regular basis life”, and, together with the model’s lengthy-term platform, On a regular basis Dolce, goals to construct momentum within the UK and appeal to a brand new technology of drinkers. Peter Dries, advertising and marketing director at Disaronno, mentioned: “Dolce Aspect of Life is about bringing a recent, modern power to Disaronno whereas staying true to its Italian heritage.”
The marketing campaign relies on perception that trendy drinkers are more and more searching for experiences that improve their on a regular basis moments. It was developed by inventive company 72andSunny Amsterdam.
Taiwan distillery Kavalan appointed Gulf Manufacturers Worldwide (GBI) as its official distributor within the Kingdom of Bahrain.
Eight of the distillery’s Taiwanese whiskies are actually out there in Bahrain by GBI, together with flagship single malts Kavalan Basic and Concertmaster, in addition to Kavalan Lán, Distillery Choose No.1, and Solist Ex-Bourbon Cask. The whiskies are distributed out there by GBI’s multichannel platform, which incorporates premium retail, choose on-trade venues, ecommerce and responsibility-free channels.
In response to YT Lee, chairman of King Automobile Group, Kavalan’s proprietor, GBI will set up the model as a number one premium Asian single malt whisky in Bahrain. Lee mentioned: “That is Kavalan’s first market growth in 2026. We’re very happy to be working with certainly one of Bahrain’s main premium beverage distributors.”
Stoli Group signed distribution partnerships in each Australia and Italy.
In Australia, the corporate has partnered with Amber Beverage to develop distribution of its flagship vodka model, Stoli. Via Amber Beverage Australia, Stoli Vodka secured new retail listings throughout the nation, which included 100 Native Liquors shops in New South Wales for its 700ml premium format. The model is now out there in additional than 1,790 shops in Australia.
In Italy, Stoli Group has appointed Molinari Italia as the brand new distributor for Stoli and Elit vodkas, in addition to Cenote Tequila.
Home of Angostura has given its rum portfolio a redesign and included extra sustainable packaging for the vary.
Angostura’s new look was impressed by the model’s 200-year legacy and presence in Trinidad & Tobago. It goals to construct on the status of its namesake bitters.
The design is being rolled out throughout the UK, and options sustainable elements with a contemporary, lighterweight bottle, in addition to a butterfly emblem within the centre of the label comprised of responsibly sourced paper. The annual arrival of butterflies touchdown on the sugar cane is a sign that it’s time for harvest in Trinidad.
Campari Group-owned Espolòn Tequila teamed up with actor and comic Ken Jeong to have a good time Quick King Week, which happened from 1-9 Might.
The marketing campaign highlighted the standard of Espolòn’s Tequila, whereas cheekily nodding to its bottle, which the model mentioned is “admittedly a little bit of a brief king”.
Jeong, who’s 5’5”, stars in a sequence of movies to carry the marketing campaign to life. “I really feel very seen by this marketing campaign,” The Hangover and Neighborhood actor joked. “What I really like about Espolòn is that they don’t take themselves too critically. They’re simply centered on making nice Tequila and are having enjoyable with it. That power felt extremely relatable to me.”
Espolòn has additionally created a 9 Days of Quick Kings introduction calendar, which incorporates ‘enjoyable-size’ necessities for making the proper Margarita at dwelling.
As a part of its partnership with Nascar because the motorsport racing league’s official Tequila, Proximo Spirits’ Cuervo model launched what it dubbed as “the world’s quickest Margarita”.
Forward of the Jack Hyperlink’s 500 race at Talladega Superspeedway from 24 to 26 April, the model hit the monitor in a Nascar racecar with a cocktail shaker and all of the Margarita substances. The speed from the monitor, the place automobiles high 200mph, shook the shaker to create the cocktail.
Craig Stimmel, Nascar’s senior vp and chief business officer, mentioned: “The debut of Cuervo’s World’s Quickest Margarita is one other manner we’re elevating the fan expertise in a uniquely Nascar manner.”
Gin model Hayman’s launched a world on-pack retail competitors with a visit to London up for grabs.
The promotion encompasses a bottleneck tag that offers gin consumers in New Zealand, Australia, Canada, Denmark, Germany, the Netherlands, Croatia, and Hungary the possibility to win an all-expenses-paid journey to London value greater than £7,000 (US$9,443). To enter, contributors should purchase a 70cl bottle of Hayman’s gin and scan the QR code on the neck tag to entry the competitors touchdown web page. The winner might be chosen in December 2026.
Miranda Hayman, co-proprietor of Hayman’s Gin, mentioned: “The possibility to win a visit to London is a superb prize – from having fun with basic cocktails at London landmarks, a West Finish efficiency and, after all, visiting our London Distillery.”
Export accomplice Model Enterprise has appointed Maison Ferrand as Koch Mezcal’s unique distributor within the UK.
Koch Mezcal joins manufacturers akin to Adriatico Amaretto and Boann Irish Whiskey in Maison Ferrand UK’s distribution portfolio. Jan Bernd Koster, accomplice at Model Enterprise, mentioned: “The UK is a key marketplace for premium spirits. Maison Ferrand is a powerful accomplice with the precise experience and portfolio to construct Koch Mezcal’s presence in a significant and sustainable manner.”
In April, Koch Mezcal additionally launched in Hungary by a partnership between Model Enterprise and Janker/Mr Alkohol. Janker/Mr Alkohol is without doubt one of the nation’s main platforms for premium spirits gross sales, imports and wholesale distribution. “Hungary presents a educated and curious viewers, and JanKer, powered by Mr Alkohol, is a powerful accomplice to help lengthytime period development,” Koster added.
British apéritif Botivo has joined forces with Coco de Mer on a restricted version aphrodisiac-impressed expression.
Crafted in collaboration with Coco de Mer in celebration of the luxurious pleasure model’s twenty fifth anniversary, the expression has layers of cherry, chilli, velvety cacao, and warming ginseng, which have been included into the non-alcoholic apéritif’s botanical base.
Restricted to a run of 1,000 bottles, and positioned as a collectable cultural object, the bottle’s label art work was designed by Rozalina Burkova, and reimagines Botivo’s illustrated characters by Coco de Mer’s sensual lens. Botivo x Coco De Mer is obtainable at Coco de Mer’s flagship London retailer for £34 (US$46).
Associated information
Prime advertising and marketing strikes from March 2026
Prime advertising and marketing strikes from February 2026
Prime advertising and marketing strikes from January 2026
