Historic Northeast debut consists of grand opening celebration June 17 and greater than 65 new jobs for Union neighborhood
Atlanta, GA (RestaurantNews.com) Krystal, the enduring quick-service chain that has been serving its signature sq. sliders sizzling off the grill since 1932, will open its first New Jersey restaurant June 4 at 2210 Route 22 East 22 in Union, marking the model’s Northeast debut and bringing greater than 65 jobs to the area people.
For model associate Victor Cruz, a Paterson, New Jersey native and New York professional soccer legend, the opening carries private significance.
“North Jersey raised me, and meaning one thing. Folks right here have excessive requirements for meals, for authenticity, for locations that really really feel like a part of the neighborhood,” stated Cruz. “That’s why I’ve been concerned from day one, proper right down to serving to craft menu objects made completely for this location. This neighborhood deserves one thing constructed with them in thoughts, and that’s precisely what we did.”
The Union location will serve Krystal’s full menu of iconic sliders, craveable sides, signature breakfast and value-focused choices, plus an unique lineup developed with Cruz that displays the flavors and tradition of North Jersey. Highlights embody Cruz Sauce, a sofrito mayo, out there on any Krystal favourite; the Taylor Pork Roll Slider; Tres Leches Glaze Bombs and a Tres Leches Milkshake; Yuca Fries; and the Cruz Blue Milkshake, amongst others. Breakfast friends can even sit up for objects like Fish & Grits, Bacon, Egg & Cheese and Sausage, Egg & Cheese Wraps.
Friends can even join Membership Krystal, the model’s loyalty program, to earn factors and unlock unique app-only meal bundles starting opening day. Union friends who be part of Membership Krystal will discover two free Krystals ready of their app, together with a standing $3 off any $12 buy, giving them two causes to obtain earlier than strolling by way of the door.
“Opening our first restaurant in New Jersey is a serious milestone for Krystal and an vital subsequent step for the model,” stated Amanda Hyde, Chief Working Officer of Krystal. “Krystal has all the time had followers past the South, and now we’re proud to introduce the total expertise to the Northeastern neighborhood. Victor has been an unbelievable associate all through this course of as a result of he understands this market personally and brings ardour and authenticity to this opening.”
The restaurant is positioned alongside the Route 22 retail hall, simply accessible from the Backyard State Parkway and close to Kean College, one of the vital trafficked business stretches in Union County.
Krystal is actively hiring for the Union location, with positions out there throughout restaurant operations and alternatives for progress because the model expands all through the area. candidates can apply at jobs.hirebridge.com/krystal.
A grand opening celebration and ribbon-cutting ceremony that includes Cruz, native elected officers and chamber representatives is scheduled for Wednesday, June 17, 2026, starting at 10 a.m., with the official ribbon-cutting ceremony happening at 10:45 a.m. Members of the marching band, soccer, dance and cheer groups from Township of Union public colleges will be part of the celebration, whereas Magic 98.3 retains the vitality excessive from 11 a.m. to 1 p.m. Friends can take pleasure in giveaways, neighborhood activations and Krystal’s signature sliders served recent off the grill.
With almost 300 areas now spanning 13 states, the Union opening marks the start of Krystal’s push into the Northeast.
For extra data or to search out the closest Krystal, go to Krystal.com.
© 2026 Krystal Eating places LLC. All Rights Reserved.
About Krystal Eating places LLC
Headquartered in Atlanta, Georgia, Krystal Eating places LLC is the unique quick-service restaurant chain within the South. Krystal hamburgers have been served recent and sizzling off the grill on the enduring sq. bun since 1932. The corporate proudly sticks to the classics, however they’ve by no means been afraid to innovate. Krystal has expanded to 13 states with almost 300 eating places and continues to ship a one-of-a-kind style expertise by way of distinctive menu objects supplied at an excellent worth. In 2025, QSR Journal ranked Krystal amongst its Prime 50 Contenders checklist, Technomic positioned the model on its Prime 500 checklist, and USA In the present day’s 10Best named Krystal a runner-up for “Greatest Quick Meals Breakfast” after putting within the prime ten in 2024.
Contact:
Betsy DeMik
Champion
972-930-9933
bdemik@championmgt.com
