Distribution-focused synthetic intelligence platform supplier Proton.ai introduced the final availability of its Order & Quote Entry Automation system on July 21.
The agentic system is designed to course of inbound buyer requests — together with emails containing competitor half numbers, obscure product descriptions, spreadsheets, PDFs and screenshots — and convert them into draft quotes or orders.
Customers can even verbally describe a buyer’s request to the platform throughout a cellphone name or counter interplay. Proton mentioned its AI brokers can establish merchandise, confirm compatibility and availability, put together quotes, draft buyer emails, comply with up on unanswered proposals and advocate substitutes when an merchandise is unavailable.
Gross sales representatives should approve every quote earlier than it’s despatched to the client.
“So long as your persons are the glue between methods, the ability of AI stays capped,” Proton Founder and CEO Benj Cohen mentioned within the firm’s announcement. “The agent that drafts the quote already is aware of the client, the catalog and the pricing — so it doesn’t kind sooner, it does the job.”
The system operates on the identical knowledge layer as Proton’s buyer relationship administration, product info administration and eCommerce instruments. Proton mentioned that shared structure permits info collected via one utility to enhance product matching, catalog enrichment and proposals elsewhere on the platform.
Constructing Merchandise Inc., a wholesale constructing supplies distributor serving lumberyards throughout the Midwest, is among the many system’s early prospects.
Proton additionally cited a structured take a look at performed by a big North American industrial distributor. In keeping with Proton, the platform recognized the right product from description-only lists with out human help thrice as typically because the distributor’s inner cross-reference system whereas decreasing list-preparation time by 75%.
The final availability follows Proton’s March introduction of a unified “business cloud” platform that mixes CRM, PIM, eCommerce suggestions and order automation inside a shared knowledge setting. At the moment, the order and quote entry module remained below growth and accessible via a waitlist.
Proton additionally lately partnered with distribution gross sales consultancy Income Optics to mix Proton’s AI-generated account and product alternatives with Income Optics’ inside-sales processes and training. The businesses mentioned the partnership was designed to assist distributors establish and pursue income alternatives inside under-covered current accounts.

