New partnership connects supply and returns to assist retailers scale with out sacrificing buyer expertise
Scurri, the subsequent technology supply administration and post-purchase expertise platform, has introduced a brand new partnership with international returns know-how supplier ZigZag, giving retailers a extra joined-up approach to handle development, management prices and ship nice service at the same time as returns volumes rise.
The partnership comes as new information from Scurri reveals a basic shift in how ecommerce demand is behaving round key buying and selling moments. Moderately than being outlined purely by last-minute peaks, demand is changing into extra delivery-aware, extra distributed and extra delicate to fulfilment danger.
Within the lead as much as Valentine’s Day 2026, order volumes surged earlier within the week, with each day development exceeding +100% YoY as buyers introduced purchases ahead to ensure on-time supply. Against this, Mom’s Day confirmed a extra evenly unfold sample, with order volumes rising +8.47% YoY throughout all the week and no single peak day dominating demand.
Regardless of these completely different patterns, each occasions level to the identical underlying pattern; clients are planning extra actively round supply choices, cut-off occasions and fulfilment reliability. That is additionally mirrored in supply decisions, with Subsequent Day supply rising by over +24% YoY throughout Mom’s Day and weekend supply rising +43.9% YoY within the run as much as Valentine’s Day.
As gross sales volumes develop and prolong throughout longer timeframes, so too do returns. For a lot of retailers, returns stay disconnected from supply operations, creating friction for patrons, increased prices for companies and pointless pressure throughout already complicated buying and selling durations. By tightly integrating skilled returns administration from ZigZag World with Scurri’s supply administration platform, retailers can handle that complexity extra successfully, with out compromising the client expertise.
“Peak buying and selling now not follows a single sample,” mentioned Rory O’Connor, Founder & CEO of Scurri. “What our information exhibits is that clients are more and more delivery-aware. They’re planning forward, however they nonetheless anticipate pace, flexibility and certainty. That creates an extended, extra complicated post-purchase journey, the place supply and returns have to work seamlessly collectively. That is the place loyalty is more and more gained or misplaced.”
ZigZag gives a wise, personalised returns resolution utilized by main retail manufacturers from world wide. Its know-how permits retailers to supply versatile choices comparable to Dwell Exchanges, Refund to Retailer Credit score, Return to Retailer, and quick refunds, supported by a world community of three,000+ service lanes and over 220 warehouses throughout 170+ nations.
By means of the partnership, retailers utilizing Scurri will be capable to join outbound supply with ZigZag’s returns platform.
“Returns are a crucial a part of the model expertise,” mentioned Al Gerrie, Founder & CEO at ZigZag. “As retailers scale throughout more and more dynamic buying and selling durations, the manufacturers that stand out are people who make returns easy, versatile, and clear. This partnership with Scurri helps retailers flip a standard ache level right into a strategic benefit.”
“Supply and returns can now not be handled as separate operational features,” O’Connor added. “Clients expertise them as one journey. Retailers that join the dots, from service choice and monitoring by way of to exchanges and refunds, will probably be much better positioned to scale profitably, scale back friction and construct long-term loyalty.”
As ecommerce demand turns into extra distributed, extra delivery-driven and extra operationally complicated, the Scurri and ZigZag partnership displays a broader shift in retail, away from fragmented methods and in the direction of built-in post-purchase experiences designed for development.
